Social media usage has increased exponentially over the years, to the point where there were over 3.6 billion people using social media in 2020. This number is expected to grow by almost a billion more within the next five years. Social media has become a part of everyday life for most people, especially during the….
Village Green Real Estate and Development has added Stevens & Tate Marketing to its team, handing over the advertising reigns for its senior living properties. The agency is tasked with developing a strong marketing program to meet expansion goals for The Carolina Highlands and The Carolina Inn. Marketing both together, Stevens & Tate is repositioning….
One of the most important aspects of successfully nurturing your leads through the buyer’s cycle is understanding that each lead is different and that your marketing efforts need to be tailored to the needs of each lead. This can be quite difficult to do manually, which is why most businesses are turning to marketing automation…..
Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. It is free since its release in November 2005. You can use the tool to strengthen and shape your market strategy as well. You can understand your site better with Google Analytics, improve your SEO ranking….
There are so many marketing tools available, that you can easily get overwhelmed trying to sort through them all and find the one that’s right for your business. But finding the right tool doesn’t have to be difficult and in some cases, it doesn’t even have to cost you anything. Here are nine of our favorite free….
“CONTENT IS KING.” It’s a phrase we have all heard before. But today, especially, it couldn’t be more true. Content, at its core, is what is essentially going to draw prospects to your brand. It is what makes you valuable. What others want to share and recommend. And it is the essence of what Inbound….
SEO is a quick and easy way to drive visitors to your website. Here are some website optimization techniques that you can apply to your content.
Closed-loop marketing sounds like a fancy way to reel in customers, but it’s far from being the new-fangled way of doing business and attracting new customers to your brand. In fact closed-loop online marketing has been used and refined for over a decade by some of the world’s top companies. But what makes it so….
There are many KPIs that you can track in order to judge the performance of your ads. One of these metrics is CPM, or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. However, there are other KPIs that you….
The final article in this series, focuses on the final stage of the buyer’s journey: the decision making stage. Previously our view of inbound marketing was from a marketing heavy stance. Here, we’ll shift to sales and how to use personal selling during the decision making stage. Your prospective buyers have finally made it to….
