A website redesign is the perfect time to integrate your inbound marketing strategy into the site’s very fabric. In fact, your entire website needs to be optimized and focused on furthering your inbound marketing efforts. It is an investment that will pay off in higher conversions and increased sales. Is Your Current Website Giving You….
No company is stagnant. If you are a business owner, you understand this better than anyone. Revenues and sales change from month to month, goals shift and adapt as deadlines draw near, and new employees bring fresh perspective and energy to the company. So why do so many websites stay idle as the company they….
Social media is a necessary part of advertising online. It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things. Even though it is so important, a lot of businesses still struggle with how to do it successfully. Here are some tips and strategies to help you….
Inbound marketing has become one of the most efficient ways for marketers to sell online. It is based on developing high-quality content to relevant to the prospective buyers who you can turn into buyers. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. Marketing metrics is….
Just as you put thoughtfully planned initiatives in place to help with new lead generation, you must also think about how you will then nurture these prospects through the sales cycle once you obtain the lead. Successful attraction marketing is having leads. A smart, strategic email and direct mail program can help you maintain a….
As technology advances, the amount of research done prior to making a purchase increases. Because it is so convenient to search for questions and concerns on a smartphone, tablet, or computer, people are becoming more cautious in their purchase decisions and want to be absolutely sure that they make the right choice. That’s why it….
Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing, and is a great way to send nurture leads throughout the buying process. Here are a few email best practices that will help….
Lead conversion can prove a tricky mistress, but inbound software has changed the way marketers interact with their prospective clients. They now reach customers through clever virtual workflows and smart targeting. Specifically, targeted CTAs can help convert the visitors to leads 42% more often than standard CTAs. A good CTA is a part of attraction….
Facebook has had its share of controversy over the past few years, yet it remains as popular as ever. As of this year, there are roughly 190 million Facebook users in the U.S. alone. Worldwide, the monthly user base is approaching three billion. As such, Facebook advertising continues to be an effective way to reach….
Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. However, these days, PR has taken on greater importance, especially when it comes to your marketing strategy. After all, you’re now able to engage directly with consumers across many different online channels. As such, digital public relations are essential for….
