How you market your brand depends greatly on who your audience is, which is why b2c (business to consumer) and b2b (business to business) marketing are very different strategies. As such, your email marketing strategy is going to depend heavily on whether or not you’re marketing b2b or b2c. The following are some of the….
For years, artificial intelligence (AI) was mere science fiction — an idea with unlimited possibilities. As technology has advanced, AI has developed to the point where it’s not only implemented throughout our everyday lives, but it’s become so commonplace that it’s beginning to be taken for granted. For example, virtual personal assistants, such as Siri….
Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO, creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. Because these tactics all require constant attention to be effective, you should strongly consider the….
Not all buyers are created equal, and depending on what stage in your sales funnel a buyer lands can dictate the type of marketing they’re ready to receive. And while old marketing practices preached broadcasting a message to the masses, using a media mix to nail down a lead at a specific point along their….
Your website is not only useful for providing company information and generating leads, it’s also useful for getting potential customers on the phone. If you design your website properly, you can increase the number of phone calls that you may receive, which, in turn, can give you a greater opportunity to close sales. The following….
As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate….
More and more seniors are becoming tech savvy, using smart phones and tablets to communicate with family and friends. They also use their smart devices to do their own research on where they want to live and how they want to do it. This is one reason why digital marketing tactics are critical for senior….
Thank you pages are an important part of the inbound methodology. To better understand a thank you page, it is best to look at the 5 W’s: Who, what, when, where, and why. Who sees a thank you page: Anyone who chooses to follow a link on your website to obtain an eBook or a….
GDPR (General Data Protection Regulation) is legislation that went into effect in May of 2018 which gives you as an individual more rights and protection over your personal data. Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted….
