Essential Website Optimization Techniques to Increase Visitors
SEO is a quick and easy way to drive visitors to your website. Here are some website optimization techniques that you can apply to your content.
Entries by Nicole Wagner
How Closed-Loop Marketing Helps Convert Leads To Customers
Closed-loop marketing sounds like a fancy way to reel in customers, but it’s far from being the new-fangled way of doing business and attracting new customers to your brand. In fact closed-loop online marketing has been used and refined for over a decade by some of the world’s top companies. But what makes it so….
3 Key Benefits of SEO
You may have noticed during your own Google searches that you usually don’t go far past the first page of search results, even though there are plenty of results following that page. Why is that? Well, search engines provide the most relevant, useful, and credible answers first. This means that they have examined all of….
What is CPM Advertising and Should You Use It?
There are many KPIs that you can track in order to judge the performance of your ads. One of these metrics is CPM, or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. However, there are other KPIs that you….
How to Use Personal Selling During the Decision Making Stage
The final article in this series, focuses on the final stage of the buyer’s journey: the decision making stage. Previously our view of inbound marketing was from a marketing heavy stance. Here, we’ll shift to sales and how to use personal selling during the decision making stage. Your prospective buyers have finally made it to….
The Difference Between Lead Generation vs Demand Generation
When it comes to building your audience and increasing your sales, there are two strategies that are vital to your success: demand generation and lead generation. However, there are a lot of misconceptions about both. For instance, many people confuse one for the other. Some people think that demand generation is part of lead generation, while others think….
Covid-19 Social Media Tips For Businesses
COVID-19 has resulted in an uncertain situation that nobody has experience with. As such, many companies are stumbling around in the dark trying to figure out how to proceed. Some businesses are even cutting back on their marketing budgets due to a decrease in sales. In fact, marketing your business is more critical than it’s ever been…..
Sourcing User Generated Content
One source of content generation you may not have tapped into yet is user-generated content. Content marketing is a critical component of any successful marketing strategy. However, it can take a lot of resources to produce your own content on a regular basis. Even if you’ve managed to regularly generate high-quality content, you should look….
The Value of Marketing Automation in 2020
As your organization expands, so will your marketing needs. Trying to keep up with all of your marketing tasks can be challenging. Common tasks include emailing leads, posting content on a regular schedule, responding to questions, and more. Many of these tasks are time-consuming, which can make getting everything done in an efficient manner can be tricky…..
How to Use Pinterest for Your Content Marketing Strategy
Pinterest is a very useful marketing tool to promote your brand using creative content. 88% of weekly “Pinners” have made a purchase based on content they saw from brands on Pinterest, yet only 28% of marketers are already using Pinterest. This platform remains relevant in popularity and is used as a resource for craft and….
