Mobile Market

6 Mobile Marketing Tips

The mobile market has skyrocketed over the past decade. It’s estimated that around 96 percent of all American adults own a cellphone and that 81 percent of Americans own smartphones. That’s more than the number of Americans that own desktops or laptops. It’s also estimated that around 20 percent of American adults access the Internet solely through their smartphones. As such, it’s no surprise that businesses both big and small are focusing more and more on mobile marketing. At this point in time, the mobile market accounts for almost 75 percent of all digital advertising spending. Keeping all of this in mind, the following are six mobile market tips to help strengthen your mobile marketing strategy:

1. Make Sure Your Site Is Mobile-Friendly

Your mobile marketing strategy is going to fall flat on its face if your main site isn’t mobile-friendly. Few mobile users are going to be patient with your site if it has trouble loading on their phones. Not to mention that if your site doesn’t display properly or is difficult for mobile users to navigate, it will hurt your mobile SEO. The best way to ensure that your site is mobile-friendly is to use a responsive design and to design it with mobile use in mind.

2. Improve Your Local SEO

People often use their smartphones while on the go in order to look up products, services, or businesses within their vicinity. By strengthening your local SEO, you improve your chances of being found during these searches. You can improve your local SEO in a number of ways, including by using local keywords, creating local-based content, submitting your NAP to local directories, and by setting up a Google My Business page. mobile market

3. Advertise Promotions Through Text

Sending promotional content through email is often unsuccessful. This is because many people receive so many emails that they often miss your emails — not to mention that they may just choose to ignore it if they can tell it’s promotional. If you get leads to subscribe to SMS marketing, then you can text them promotions instead. Texts are much more likely to be seen and opened.

4. Invest In Video Content

Watching video content has never been easier with the use of smartphones. In fact, more than half of all mobile traffic is used for video. As a result, creating video content is an excellent way to engage your mobile audience. 

Similar Article: The Importance of Implementing a Marketing Dashboard

5. Use QR Codes In Store

QR codes can be scanned to bring mobile users to a specific page. For example, putting QR codes in your store that take users to a discount page can help motivate them to make a purchase. It also encourages customers to continue engaging with your brand. One way you can do this is by having a QR code for your Facebook page at your checkout. You can also put QR codes on your website. This will allow mobile users to quickly scan the QR code on their computer to direct them to your site on their smartphone. 

6. Optimize For Micro Moments

Micro-moments are those moments in which people use their phones to look something specific up. For example, quickly looking up the weather before heading out of the house is a micro-moment. These micro-moments happen all day long, which is why you should optimize your content to address potential micro-moments that are relevant to your business. You can do this by creating bite-sized content that’s both easy to consume and visually stimulating. 

If you haven’t implemented a mobile marketing strategy yet, then you need to do so soon. Without an effective mobile marketing strategy, you’re limiting your audience reach greatly. Be sure to keep these six mobile marketing tips to keep in mind, whether developing or strengthening your mobile marketing strategy

A GUIDE TO EFFECTIVE MOBILE MARKETING TECHNIQUES

The Power of an Influencer Marketing Strategy: How and Why It Works

We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. What’s more? They have a massive following. You notice this is different from the typical celebrity endorsements. That is because the individual you are seeing is a social media influencer, which makes the premise of an influencer marketing strategy so much more unique.

As a true millennial who’s seen its effects, I can attest to how important it is to be leveraging social media to enhance your Marketing efforts. The following is an outline of everything you need to know about Influencer Marketing. This includes how much it costs to hire an influencer, the top social media platforms to run an influencer campaign, how to measure the success of this marketing strategy, and examples of how it’s been done successfully.

What is an Influencer?

An influencer is somebody who has the ability to “influence” potential buyers by endorsing the offerings on social media. There are several factors that indicate whether or not someone is an influencer. However, the most telling one could be that the individual’s followers fit into a particular niche, and there is active engagement between them and the actual influencer.

Rather than just being “marketing tools”, influencers are assets to a company’s social relationships with whom they can collaborate with to accomplish their Marketing goals. This is what makes a social media influencer entirely different form a celebrity endorsement, and perhaps, more successful.

In celebrity product endorsements, there is less of an emphasis on engagement and more on capitalizing on the person’s fame and name recognition to benefit a brand. In short, the objective is to capture the attention of a broader audience, unlike the niche audience of the influencer.

The Cost of Influence

As you may assume, influencers can be costly and there is no set rate for incorporating them into your campaign. It’s a common practice for digital marketers to follow the “one cent per follower rule”. Some marketers know this as the $100 per 10,000 followers rule. Factors to consider include engagement rate, client budget, and campaign lengths. However, according to Instagram Influencer, Matt Crump (who has composed his own rates), creative mandates, production costs, timeline, and rights affect the cost of hiring him for you campaign. Crump explained that the price range per sponsored post varies based on the amount of followers he has during that time period. The price can be as low as $100-$500 for 5-10k followers, and as high as $10,000 for over 1,000,000 followers.

Top Social Media Platforms

It’s important for marketers to identify which platform will bring the greatest Return on Investment for their influencer marketing campaign. According to Linqia, over 68% of marketers recognize Instagram as the most effective social network for an influencer strategy in 2019. Coming in second was Facebook with at 51% with YouTube, Blogs, Pinterest, Twitter, and Snapchat following behind. The takeaway is simple: If you’re considering an Influencer Marketing strategy, Instagram is the place to start!

Similar Article: Social Media Solutions: Understanding the Importance of Social Media Engagement vs. Following

How to Measure Success

Although over 60% of marketers are primarily focused on driving brand awareness, engagement, and impressions (Linqia), it’s still important to track sales generation from such campaigns as well as conversions, audience sentiment and clicks. Since influencer marketing is an ever evolving industry. Marketers need to consistently evaluate their measurement practices to ensure they’re held to the same standards as other media investments.

Similar Article: How To Assess Your Inbound Marketing Plan

3 Examples of Successful Influencer Marketing

Now that you have an understanding of what an influencer is, how much they cost, the top social media platforms to use for your influencer marketing campaign and how to measure its success, it’s time to take a look at influencer marketing strategies in action. The following are four examples of successful influencer marketing:

Naked Juice-When seeking to raise their brand awareness even more, Naked Juice decided to collaborate with Instagram influencers, Beth Norton and Kate La Vie, through sponsored Instagram posts. Kate La Vie features images of her outfits and beauty essentials. This made it easy for the brand to strategically collaborate with her snapshots. The campaign saw much success. According to Social Bond, within 24 hours the Instagram post generated more than 2,000 likes and comments combined. Additionally, this campaign enabled Naked Juice to position themselves as more of a “premium juice” brand. Following the success of the campaign, the company made $57.4 million in revenue by the end of 2017.

Sperry Boat ShoesAt the end of 2016, the popular boat shoe brand, “Sperry” collaborated with more than 100 Instagram “micro-influencers”. The key influencers here were “Sperry Enthusiasts”. To create engaging content with its audience, Sperry identified fans on Instagram who were already sharing pictures of their shoes. Subsequently, the brand invited these users to develop content for its Instagram account. The strategy worked. According to Curalate, Sperry’s most engaged photo of 2016 got 8,278 likes. How did they do this? The photo was taken by influencer Slava Daniliuk who had 4,500 Instagram followers at the time. Additionally, Daniliuk posted with the brand’s trademark hashtag, #OdysseysAwait which increased engagement even more.     

Walmart-As proven by the successful retail company, influencer marketing can also be highly effective when promoting philanthropic incentives as well. Walmart took a “Cause Marketing” approach when embarking on their “Feeding America” mission with several influencers on Instagram. The strategy was simple: For each like, #FightHunger comment, or post share, 0.90 cents would be donated to the organization. Logan Paul’s most liked post from the campaign generated over one million likes. Due to the success of these influencers in the #FightHunger campaign, Walmart raised close to $1.65 million in addition to boosting positive sentiment for their brand.

Similar Article: 5 Examples for Great Social Media Branding 

With the numerous advantages that influencer marketing provides, it’s no secret why so many brands are going with this strategy. As soon as you scroll through your social media feed once again, you’ll come across one of these campaigns. However, you’ll now have a better understanding of what an influencer marketer is and all of the marketing elements involved. 

social media marketing
logo design

How Much To Advertise on Instagram And Why It ‘s Worth The Cost

As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018 had almost one billion active monthly users. Studies have revealed that the engagement rates of brands on Instagram are ten times what they are on Facebook. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so. The following are a few questions you might have about getting started on Instagram.

How Much To Advertise On Instagram?

First of all, using the basic features that Instagram offers is free. This means that you can post content without having to pay for it. For example, you can just post images or short videos on a daily basis with basic captions. While you can get a lot out of the free features of Instagram, to really increase engagement you’ll want to invest in Instagram ads.

When setting up an Instagram ad, you’ll only pay for the number of clicks your ad actually gets. You bid how much you’re willing to pay per click. This determines how competitive the ad will be (a higher bid means a more competitive ad). You can also set limits on how much you spend per day, meaning that you’ll never go over budget. As to how much you can expect to pay per click, most Instagram ads run somewhere between $0.50 and $1 a click. However, in more competitive industries, that CPC (cost per click) rate can certainly be a lot higher. You can also pay on a CPM (cost per mile), which focuses on impressions. On average, it costs around $5 to $6 per thousand impressions.

Similar Article: Social Media Solutions: Understanding The Importance of Social Media Engagement vs. Following

How Can You Use Instagram Effectively?

The following are a few tips on how you can use Instagram ads effectively:

Know your audience – Instagram ads lets you define your audience (including by age, location, language, interests, behaviors, and more). Not knowing who your audience is will make it more difficult to define the right audience to advertise to. As a result, your ads will not be very cost-effective.

Choose your placement – You can choose where your ads will be placed, such as on Instagram feeds, Instagram stories, Facebook feeds, Facebook instant articles, or on the right column of Facebook. You can even choose to target certain devices (such as mobile devices) or operating systems.

Find influencers – Tagging influencers or reaching out to them to see if they want to promote your brand can help to lower your ad costs significantly due to the number of relevant followers they’re likely to have.

Track your relevance score – Facebook has a relevance score that you should track to identify how efficiently your budget is being used.

What Makes Instagram Worth the Cost?

The following are a few of the main reasons why it’s worth investing in Instagram ads:

Target specific leads – You can target specific demographics in specific locations, thereby making your ads more effective at engaging a target audience.

Reach a massive audience – Not only can you target countless users on Instagram, but because it’s owned by Facebook, you can run your Instagram ads on Facebook as well

 Use outside links – While you can’t include clickable links, you can include any link you want in the caption (users just have to copy and paste it). This means you can drive viewers to any landing page you want.

Create longer videos – Instagram limits videos to 15 seconds in length unless you’re using Instagram ads, in which case your videos can be up to 30 seconds long. There are many social channels that you can advertise on, but Instagram is one of the most effective at generating user engagement. This is especially true if you invest in Instagram Ads. When looking into how much to advertise on Instagram ads, understand that you’re only paying for clicks or impressions, making it a very cost-effective strategy.

social media marketing

6 Best Practices For Using Facebook Video Ads

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more). Facebook Ads has a lot of features that you’ll want to take advantage of, including their Facebook Video Ads feature. The following are six Facebook Video Ads best practices that you should be sure to implement:

1. Get Your Message Across Immediately

Don’t just assume that your viewers will stick around until the end of your video ads. According to Microsoft, around 19 percent of online viewers lose interest in video content after 10 seconds. Keeping this in mind, it’s a good idea to get to the point as quickly as possible so that your viewers know why they are watching. Try to get your message across in the first ten seconds.

2. Optimize Videos For Lack Of Sound

A lot of people watch videos with their sound off. You want your videos to not only get the message across even if they’re silent, but to engage the viewer to the point that they will turn the sound on. To optimize for the lack of sound, show captions, add text overlay, and be sure to use powerful, moving images.

Video Ad FB

3. Keep Mobile Videos Short

Although some viewers may be more willing to watch a longer video ad on their desktops, this is not so for mobile users. Mobile users are often on the go, which means that they’re not going to have the patience to watch a video that’s minutes long. Try to keep videos under 15 seconds long to help ensure that mobile users actually watch your whole video.

Video Marketing Ideas: Using Storytelling In Social Media

4. Customize Thumbnail Images

Many Facebook users will turn off autoplay on videos. However, just because some people won’t see your video ads play automatically doesn’t mean that they won’t watch them. You need to spark their interest by choosing a thumbnail image, which is a static image representing your video. Facebook will provide a number of options of still images that it pulls from your video ad. However, you’re not limited to these options–you can also upload a custom thumbnail instead. Make sure the image you use is of high quality and that it’s relevant to your ad.

5. Test Your Video Ads

To make sure your Facebook Video Ads perform to the best of their ability, perform A/B testing. You can create several versions of your video ads through Facebook by changing the creative, the placement, the product set, optimization events, and the audience. Test your ads for three to 14 days to get the most accurate results. Use the results to optimize your video ads so, thereby increasing their chances of performing successfully.

6. Analyze Performance

Make sure to analyze your video ads as you run them. The data you collect should help you when it comes to creating future video ads. For example, track which video ads had the highest levels of engagement, what times of the day your audience engaged with your videos, how many viewers visited your landing page after viewing a video ad, which videos were watched from beginning to end, and more.

Considering how effective video marketing is in general, you should be sure to take advantage of Facebook’s Video Ad feature. These are six Facebook Video Ads best practices that you should be sure to take note of before launching a video ad campaign on Facebook.

social media marketing
marketing dashboard for social media

5 Examples for Great Social Media Branding

Large brands such as Coca-Cola and McDonalds have the necessary budgets to invest in A-list influencers and over-the-top Super Bowl commercials. The same cannot be said for startups and small-business struggling to make ends meet. This, however, won’t stop a smart marketer from taking a note or few from the best. Whether it’s a clever use of shape and color, or a catchy slogan, here are some of the best examples of what branding is supposed to look like.

1. Social media branding done right: Airbnb

Most major brands invest heavily in large creative design teams to manage their social media branding efforts. Yet, Airbnb has managed to do a lot more than just share beautiful content to solidify their brand image. With Airbnb, the customers are the brand, both guests and hosts. The company doesn’t manage nor does it own any of the properties hosted on its website and social media accounts. In fact, it only provides a forum where customers can promote and ultimately book some of the most breathtaking properties in the world.

Businesses often rely on telling their brand story to sell products and services, but Airbnb lets the customers to tell their own stories. The travelers are using their platform and Airbnb regularly hosts them on its website and social media accounts. Going through the company’s Instagram account and you’ll quickly feel exactly what it’s like to be in the customer’s shoes. The company understands the importance of social media engagement and also provides links to each and every location displayed in their content. That way they are providing their followers with the opportunity to experience what their feed is offering using a single click.

2. Brand-driven storytelling: Nike

Nike is one of the few companies that have understood and successfully leveraged great storytelling for the last 20 years as a means of developing a brand soul. One of their most successful branding campaigns was led in 1999. That year the company released a minute-long commercial commemorating the fruitful career of none other than Michael Jordan.

What made the commercial such a wild success is the fact that Nike as a brand was not mentioned at all until the very last second of the film. In the last second we saw the logo and now iconic words “Just Do It” were superimposed over Jordan’s high school photo. The entire minute-long commercial was dedicated to the great basketball player. That was something that was previously unheard of in the marketing industry.

Instead of trying to sell its products and push the brand down the throats of its consumers, Nike wanted to make an impression! The one that lasted and cemented their brand with an authentic, heartfelt story. Now, their logo and slogan can be found literally anywhere. From their clothing lines and twitter commercials to a viral video of Shia LaBeouf screaming “Just Do It” into the camera for a solid minute. Go figure!

But on a serious note, brand development requires a number of important steps, including logo design, color and font choice. All that play a major role in developing a brand voice and maintaining consistency. Finding the right agency using Google and similar search engines might be a stretch. You can find help using dedicated resources such as Design Rush which allows users to search and filter through leading branding experts based on budget, location, and their expertise.

Visual Storytelling Trends That Will Shape The Future For Marketers

3. Clever brand slogan: Dollar Shave Club

The team behind the Dollar Shave Club knows exactly what they’re doing. Their “Shave Time. Shave Money.” slogan is arguably the pinnacle of marketing related puns. Dollar Shave Club offers a shaving equipment and accessories as a cheap subscription service. It includes flexible shipment without the use of contracts and tricks involving fine prints. The company has cleverly incorporated two of the largest benefits offered by its service: convenience and cost.

Its campaign is on point, quite funny and adequately defines its brand tone, voice and a pun-related sense of humor. Today, Dollar Shave Club is often being cited as a sponsor to various YouTube personalities and celebrities. That  only increases their reach and solidifies the company’s brand authority.

4. Embracing new technologies: Domino’s

Most brands fail to incorporate new technologies fast enough, but Domino’s pizza has not only managed to do just that but also stay ahead of the curve by constantly innovating their mobile ordering experience. The company has incorporated Twitter into its ordering process by offering a “tweet-to-order” option and has recently introduced its very own messenger chatbot “DOM The Pizza Bot”.

Their approach to social media branding is refreshing, to say the least.  They also pushed forward a campaign where users could visit their website, make their own pizza and share the design on different social media channels.

5. Customer experience is the best marketing: Slack

A collaboration tool used by teams to communicate and share files more effectively, Slack currently has over 2 million active daily users. What even more amazing is that the company didn’t really launch a massive marketing campaign. In fact, its success can only be attributed to the outstanding customer experience. Slack not only receives but also responds to more than 10,000 Tweets per month. Their Twitter Feed is home to “Slack Wall of Love”, a place dedicated to showcasing all the love Slack has been receiving from its users.

Your number one priority should always be building brand awareness. Regardless of whether you’re working in business-to-consumer or business to business fields. Why? Because people would not be investing in your products and services unless they know and trust your brand. Social media branding is an effective tool for maintaining a consistent brand image in order to build authority, increase customer engagement, boost loyalty and make your brand memorable.

Integrating Social Media & SEO Efforts For Enhanced Search Engine Results

advertising approach

Social Media Solutions: Understanding The Importance of Social Media Engagement vs. Following

Social media has become one of the most important marketing platforms over the past decade or so. This is because there are hundreds of different social channels out there, all of which cater to different demographics. If you can find the right social platform, you will find it much easier to find and target niche audiences. However, one of the common mistakes businesses make is focusing too much on expanding their followers instead of engaging with the followers that they already have.

Why You Should Focus On Engagement

Social media allows you to connect directly with your audience. That said, spending your time developing relationships with your audience is much more important than increasing your brand awareness. There’s a temptation to try and get the most followers as possible, especially if you’re competing with similar businesses who are doing the same thing. This, however, will simply turn your marketing efforts into a popularity contest.

By spending your time engaging with your current followers instead of chasing the followers you don’t have, you’ll find that your efforts will have a more lasting impact. By building your relationship with your followers, you will eventually build trust and brand loyalty. This can translate to repeat sales from the same followers. Additionally, once you’ve built relationships with these followers, they will turn into brand ambassadors. They will engage with your content by sharing, liking, and commenting on it, thereby exposing followers in their personal social circles to your brand.

Video Marketing Ideas: Using Storytelling In Social Media

How to Improve Your Engagement

By focusing on engagement, your followers will help you get more followers. The following are a few Social Media solutions to help you improve engagement with the followers you have:

  • Post content on a regular basis – Use your social channels to post links to your newest blog posts. When followers share your content, it will be seen by more people. The engagement level of your content can also give you a good idea of what types of content resonates with your audience. This allows you to adjust your content strategy so that your content is more relevant to your specific audience.social media
  • Incite conversation – When posting content, ask a relevant question to what you’ve posted in order to encourage your followers to comment on it. You can also simply spark a conversation by asking general questions on your social pages. Twitter is a particularly effective channel for this strategy.
  • Always respond – If your followers take the time to post a comment, take the time to respond. Whether their comment was positive, negative, or simply just a response to something you posted, answer them. This shows them that you are actively engaged and that the conversation isn’t one-sided. Be sure to respond to negative comments as well instead of simply deleting them (unless they are purposefully inflammatory). Your followers will appreciate your efforts to deal with negative experiences in a friendly and professional manner. In this way, social media can be quite effective as a PR tool.
  • Hold contests – Social media contests are a great way to engage followers. You could do something simple like hold sweepstakes in which only followers can enter, or you can hold a contest that’s a bit more involved. For example, you could hold a photography contest on Instagram. You can even have the winner voted on by the followers themselves.

Social Media Solutions = More Followers

Social media solutions that improve engagement will eventually help you to increase your followers as well. Be sure to use these social media solutions to help improve engagement with followers on social media.

social media marketing

Why You Should Consider Using YouTube Videos For Senior Living Marketing

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences. The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy:

1. Seniors Use YouTube Frequentlydigital marketing tactics

The idea that YouTube is for younger generations is a misconception that simply isn’t true. In fact, YouTube is the number one video platform of choice for the Baby Boomer generation. According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18. This means that creating YouTube videos is actually an excellent way to reach your target demographics.

2. Seniors Are Social

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. At the time, this made them the fastest growing age demographic for these social channels. Considering the fact that there are more senior citizens than ever, incorporating social into your content marketing strategy is a must–and YouTube is a social platform. When you create YouTube videos, you can post them to Facebook, after all. Seniors can then comment, like, and share your YouTube videos, helping to increase brand awareness amongst their social circles, which are likely to be filled with family members as well as friends in the senior citizen age range.

marketing senior living

3. Seniors Prefer Visual Storytelling

The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject). There’s no more effective way to tell a story in a visual manner than through video. For example, you could use video to tell the story of a resident and their journey to find a home at your senior living facility. By making a resident the main character in your video, you would make your content more relatable to your audience.

4. YouTube Videos Allow Pre-Roll Ads

Pre-roll ads have become quite common on YouTube videos. They are the 5 to 30-second spots that run before the video and that usually can’t be skipped until 5 seconds in. While they can be a real annoyance for a lot of viewers, they can actually be very effective if they are relevant to your video content. This is especially true if you already have video content available on your site.

4 Senior Living Video Marketing Ideas That Will Improve Engagement

You can create effective pre-roll ads by cutting short 15 or 30-second spots out of existing video testimonials or video tours of your senior living facility. This way, when someone watches one of your YouTube videos (especially those that are instructional or informative and not promotional), your pre-roll ads will showcase your senior living facility so that they know who you are.

5. YouTube Videos Can Drive Traffic

YouTube isn’t just a platform to host videos. It can be used to help drive viewers to your website for more information. Curate your YouTube page so that you have a lot of YouTube videos audiences can go through, but make sure that it’s obvious that it’s your senior living facility’s page and include a link from your YouTube channel to your website. You should also add links to your video descriptions and clickable links embedded within the videos themselves towards the end. Doing so can help drive a significant amount of traffic to your website.

YouTube videos can be extremely effective at reaching a senior living audience, which is why you should incorporate YouTube into your content marketing strategy. It’s also worth mentioning that YouTube is owned by Google, which means that properly optimized YouTube videos can help to boost your SEO as well, thereby increasing your page rankings and helping to drive more organic traffic to your YouTube channel as well as your main website.

 

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Mobile Marketing Trends To Keep Track Of In 2018

Mobile marketing has taken its place over the past few years as one of the most important marketing strategies that you can implement. This should be no surprise, considering the fact that mobile devices accounted for almost 50 percent of the world’s web page views last year. Because of this, it’s important that you keep your eye on mobile marketing trends that could potentially improve the success of your mobile marketing strategy. The following are a number of mobile marketing trends that have caught on in 2018 worth taking note of:

  1. Playable Ads

    Playable ads help improve engagement since they allow users to interact with the ad. According to a recent survey, some 71 percent of advertisers who experimented with playable ads found them to be effective.

  2. Live Streaming

    Live streams, such as through Facebook Live or Periscope, give viewers a sense that they are part of something exclusive since they are viewing content that can’t be accessed if it’s missed. Many people will view live streams from their mobile phones because it allows them to partake no matter where they are.

  3. Progressive Web Apps

    Offering a progressive web app makes it easier for consumers to access your website, will make your website load quicker, and will greatly improve the user experience.

  4. Mobile First Indexing

    Mobile first indexing refers to your website’s mobile ranking. This is based on how mobile-friendly your website is and requires that your site load quickly, be displayed properly, and be user-friendly on mobile devices.

  5. Augmented Reality

    AR can help consumers interact with products or ads in real time using their smartphones. For example, using an app, you can take a picture of a food product. The app can then pull up a recipe that you can use that product in.

  6. Ephemeral Content

    Ephemeral content is content that lasts a short period of time before disappearing. SnapChat is a platform focused on ephemeral content. Ephemeral content can be effective because your audience won’t put off watching or reading it knowing that they could potentially miss out.

  7. Voice

    Voice is going to become more and more important as it replaces typing, especially on mobile devices and with the growing popularity of virtual assistants. As a result, voice search is something to keep in mind while implementing your SEO strategy.

  8. Quick Load Times

    Mobile users are often looking for specific things while on the move, which means that if your site doesn’t load quickly on mobile, your bounce rate is likely to be high. Quick load times are a must in the age of mobile use.

  9. Micro Moments

    Micro moments refer to the brief moments that consumers pull their phones out to look something up. Identifying your target audience’s micro moments will make it easier to target them effectively.

    Read our article: How First Person Experience Videos Can Make An Impact On Your Video Marketing Strategy

Keeping track of mobile marketing trends can help you discover new mobile marketing tactics that could benefit your marketing campaign. These are some of the mobile marketing strategies that are gaining steam in 2018 that are worth looking into.

A GUIDE TO EFFECTIVE MOBILE MARKETING TECHNIQUES

LeadingAge Illinois

Stevens & Tate to Speak at LeadingAge Illinois Private Duty Symposium in September

NEWS

For more information, contact:

Debbie Szwast, 630-627-5200

dszwast@stevens-tate.com

 

LOMBARD, IL., July 25,  2018 – Stevens & Tate Marketing has been selected for the first time to present at the 5thannual LeadingAge Illinois Private Duty Symposium. Internet Director Nicole Wagner will be presenting her insights on online marketing techniques. The symposium is being held on September 12thin Tinley Park, IL.

LeadingAge Illinois is one of the largest and most respected associations of providers serving Illinois older adults, and is the state chapter of the significant national organization. LeadingAge Illinois serves more than 500 providers including home and community based services (HCBS), senior housing, continuing care retirement communities (CCRC), assisted living, supportive living and skilled nursing/rehabilitation centers. Wagner will be presenting her ideas and insights on Wednesday, September 12th, from 12:15 p.m. – 2:25 p.m., with a session titled “Attract, Convert, Close, & Delight Your Prospects with Inbound Marketing.”

Wagner will explain how social media encourages people to share and compare their experiences. She will explain how to draw potential residents to your website and convert them into qualified sales leads. This session will use a combination of presentation slides, hands-on worksheets, case studies, and a Q&A discussion in order to address using content to strengthen your brand in the eyes of your prospects and to describe how to nurture your prospect through the buyers’ journey.

The Private Duty Symposium is the result of a partnership between Home Care Association of America, Illinois HomeCare & Hospice Council, and LeadingAge Illinois. In its 5thyear, the Private Duty Symposium brings together experts and thought leaders in the home care industry to inform, inspire and enlighten attendees.

Stevens & Tate Marketing (https://stevens-tate.com)is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients within senior living, healthcare, pharmaceutical, homebuilding, CPG and food, grocery and retail, travel and tourism, and business-to-business industries.

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing (stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing, as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner@stevens-tate.com.

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SUMMARY: Nicole Wagner of Stevens & Tate Marketing will be presenting at the LeadingAge Illinois Private Duty Symposium in Tinley Park, IL on September 12th.

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What’s Trending In Marketing For August 2018

This week in inbound marketing we look at Amazon’s incredible success on Prime Day that made history in all categories. Read more on the changes and trends happening in marketing this past month.

Noteworthy Marketing News

Facebook To Begin Testing New ‘Highlights’ Feature That Lets Users Save Stories

Taking a page out of Snapchat’s playbook and making it their own, Facebook has begun testing a new “Highlights” feature that will give users the option to save Stories to their profiles. Unlike Snapchat, Facebook’s feature will allow users to save their Stories beyond the standard 24-hour period a Story exists. Your saved Stories will appear as a horizontal bar on the user’s profile and display view counts as well. Facebook believes this feature will not only give users the opportunity to hold on to their favorite content, but will also “make it easier to express who you are through memories.”

 

social media

Instagram Testing Open-Ended Questions In Stories To Make Content More Interactive

In an attempt to make content more interactive on their app, Instagram is testing a new feature in which users can add open-ended questions in stories according to a recent write-up on Marketing Land. Instagram currently allows users to post polls with multiple-choice answers, but with this new feature, Instagram is hoping to increase engagement between users, while giving brands the opportunity to have more public conversations with followers.

 

Snapchat Partners With 4 News Discovery Platforms To Help Push Content Beyond The App

According to an article on Marketing Land, Snapchat has decided to partner with four news discovery platforms (NewsWhip, Tagboard, SAM Desk, and Storyful) used by media organizations to spread their news-related content on a wider scale and basis outside the app. The partnership will allow the four platforms to use Snapchat’s Story Kit Integrations to access and deliver news content posted within the app to thousands of storytellers and newsrooms. Along with Snapchat, the platforms will also be able to access content that is present on the app’s Discovery channels like NBC News and BuzzFeed to name a few.

Improving Your Marketing Program

20 Tips To Improve Your Website Redesign Process

Whether you like it or not, your website is often the first impression your audience gets of your business and your offering, so keeping your website up to date with today’s technological changes in mind is crucial if you want to draw in your target consumer. Our own Nicole Wagner offers an abundance of tips to help you improve your website redesign process.

 

8 Tips On Social Media Best Practices For Your Business

Today, the majority of marketers and brands recognize the value of implementing a social media strategy when it comes to engaging and connecting with their audience. In an article she wrote, Nicole Wagner presents the best social media practices to get the most out of those popular platforms.

 

What Is Digital Storytelling: How To Improve Your Effortsdigital storytelling

Storytelling plays an important role when it comes to presenting your products or services as a solution, while also helping consumers relate to your business on a deeper level. Similar to storytelling, digital storytelling involves using strategies across all online platforms to communicate your message to your audience. Dan Gartlan offers strategies for how to improve your digital storytelling efforts to build strong relationships with consumers.

 

Recent Marketing Reports, Updates, and Trends

Even With All The Glitches, Prime Day 2018 Proves To Be Amazon’s Biggest Sales Day Ever

Amazon has done it again. According to a recent post on Marketing Land, Amazon reported that this year’s Prime Day was the biggest sales day ever surpassing last year’s sales as well as its Cyber Monday and Black Friday sales. Despite the glitches it faced, the company sold over 100 million products, and in the first nine hours gained more Prime members than any other day of the year in Amazon’s history. The products that sold the most worldwide were all Amazon devices—Alexa Voice Remote, the Echo Dot, and the Amazon Fire Stick.

Discover how to improve your brand marketing strategy using Amazon Alexa

multipurpose video campaignHow Overstock.com Created A Multipurpose Video Campaign

The digital era we are living in today has made it difficult to distinguish between brand and performance campaigns. For brands with dual goals, a multipurpose campaign might be the answer. In an article published on Think With Google, Overstock.com, the online home goods and furniture retailer, decided to experiment with mixing direct-response strategies with regular brand creative. Interestingly enough, the return on ad spending for the campaign was 3X its other campaigns—the result was enough to make them reconsider how they would normally approach digital video.

 

SLIF Attendees Share What Excites & Concerns Them About The Future

Senior living industry leaders attended the Senior Living Innovation Forum, a conference that takes place every June to discuss a variety of topics centered on the senior housing industry. Several attendees shared their insights and concerns about the future of the industry, and recognized that in order to fit in with the current times, companies and investors need to shift their attitudes and accept a new business model if they aspire to create larger market opportunities and increase innovation as well.

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