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Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

May 24, 2024/in Articles, Behavioral Marketing, Directors, Inbound Marketing, Lead Nuturing /by Dan Gartlan

You need to understand consumer behavior to attract your target audience. In order to understand consumer behavior, you need to understand consumer purchasing decisions, and what influences them.

Customer Engagement Strategy

May 22, 2024/in Articles /by Dan Gartlan

Learn how to build a long-lasting relationship with your customer, by following these 3 steps.

How to Have a Successful Blog (Expert Tips)

May 16, 2024/in Articles, Blog, Directors, Inbound Marketing /by Nicole Wagner

Blogging has become a great way for companies to write about content that relates to what they do. This can include tips and advice on anything the company is an authority on. How can my company have a successful blog? Here are 6 expert tips to help you out.

Creating a Brand with Social Listening and What Tools To Use

May 8, 2024/in Articles, Brand Development, Hubspot, Search & Social, SEO, Social Media /by Nicole Wagner

Social listening plays a key role in growing your business and increasing your company’s brand trust with its customers.

What’s Trending in Marketing of April 2024

May 1, 2024/in Advertising, Articles, Attraction Marketing, Brand Development, Consumer Marketing, Digital Media, Directors, Social Media, Trending, Video Marketing /by Nicole Wagner

Step into our April 2024 edition of “What’s Trending in Marketing,” exploring the latest insights and strategies. Discover AI-powered advertisements, the rise of podcasts, innovative video marketing for senior living communities, and the effectiveness of user-generated video content.

Considering The Pros and Cons of Using Artificial Intelligence In Marketing

April 30, 2024/in Directors, Marketing Strategy /by Mark Beebe

Businesses use AI tools to help collect and analyze customer data as well as to engage with customers and prospects on their website and social media channels.

Interactive Email Marketing Trends

April 23, 2024/in Articles, Direct Marketing, Directors /by Nicole Wagner

Learn some of the newest interactive email marketing trends to take advantage of.

Why Are Buyer Personas So Important?

April 17, 2024/in Articles, Attraction Marketing, Inbound Marketing /by Nicole Wagner

Creating buyer personas is an important part of an inbound marketing strategy because they help define your target audience and help you tailor your advertising towards that audience.