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How To Build A Brand Story
Storytelling has been a part of human interaction for millennia. From the ancient time when families gathered around a fire for protection from predators, to the modern gathering of children around a preschool teacher, stories are a way for people to convey ideas and share experiences. The power of the story also works for building….
Effective Marketing Strategies for a Changing Economy
The economy is changing. We are in the midst of new frontiers in so many areas without effective marketing strategies in place. The way people shop, engage with brands and enjoy their time is markedly different than it was 15 years ago. Brands that don’t change, and use new marketing strategies are likely to falter….
5 Tips To Improve Your Advertising Approach
When you have a tight marketing budget, you don’t have room to play with different advertising campaigns. You have to spend every bit of the budget where you know it will be most effective. Fortunately, there are a few ways you can improve your advertising approach without breaking the budget. Top 5 Tips to Improve….
How First Person Experience Videos Can Make an Impact on Your Video Marketing Strategy
A popular and recent trend in video ads, particularly for many technical products, is the effective use of camera angle from a first person perspective
Visual Storytelling Trends That Will Shape The Future For Marketers
Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences. Thanks….
What is CPM Advertising and Should You Use It?
There are many KPIs that you can track in order to judge the performance of your ads. One of these metrics is CPM, or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. However, there are other KPIs that you….
How to Use Personal Selling During the Decision Making Stage
The final article in this series, focuses on the final stage of the buyer’s journey: the decision making stage. Previously our view of inbound marketing was from a marketing heavy stance. Here, we’ll shift to sales and how to use personal selling during the decision making stage. Your prospective buyers have finally made it to….
The Difference Between Lead Generation vs Demand Generation
When it comes to building your audience and increasing your sales, there are two strategies that are vital to your success: demand generation and lead generation. However, there are a lot of misconceptions about both. For instance, many people confuse one for the other. Some people think that demand generation is part of lead generation, while others think….
Covid-19 Social Media Tips For Businesses
COVID-19 has resulted in an uncertain situation that nobody has experience with. As such, many companies are stumbling around in the dark trying to figure out how to proceed. Some businesses are even cutting back on their marketing budgets due to a decrease in sales. In fact, marketing your business is more critical than it’s ever been…..
How Marketing Helps Critical Manufacturers During Covid-19
The COVID-19 pandemic has affected all businesses, both big and small, in some way. For most businesses, the impact has unfortunately been negative. This is especially true for manufacturers. It’s estimated that around 89 percent of all manufacturing companies have been negatively impacted by the pandemic. However, there are things that you can do to maintain….
