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Ray Ban Stays Brand Loyal

I’ve decided I want to a new pair of sunglasses. And not just any old sunglasses – I want Ray Bans! Of course I do. If I haven’t mentioned it before I will now – I am a slave to packaging. I love marketing and I will buy anything that is packaged and marketed well…..

The Power of Packaging Doesn’t Stop at the Store

Make Sure Your Product”s Vessel Makes a Brand”s First (and Second) Impression As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily overlook another critical touchpoint: product packaging. In today”s fragmented marketing environment, packaging is far more than a product”s vessel; it is the physical manifestation of a….

Using Video To Build Up Your Brand

More and more research is showing that more and more video is being consumed online. Not only that, but people are watching videos in their entirety, not just watching 30-seconds in and surfing away to other things. This is very encouraging news for marketers looking for an excuse to finally work video into their marketing….

Stay Top Of Mind By Engaging Prospects With 
Relevant Emails

If you are like most homebuilders, you spend significant dollars to attract home shoppers to your communities or website…now what? Keep them engaged with your brand by developing a solid email program that allows you to deliver relevant messages based on where prospects are in the buying process. They may not open every email you….

Email List Hygiene: Remove four kinds of bad addresses to improve deliverability

Your email database is the foundation of your email marketing. Haphazardly adding names can invite irrelevant subscribers and invalid email addresses — which weaken your foundation. “People make typos all the time… You want to keep that address out of your list because it’s not going to help you. And no amount of deliverability tweaking….

Newspaper Advertising Still Primary Shopping Information Source

Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to data from a Frank N. Magid Associates survey of 2,500 adults. The findings, announced today by the Newspaper Association of America, paint a strong picture of the unmatched value newspaper advertising continues to deliver in today’s….

Website Design & SEO Help Providers Build Census | Tips & Guidelines

The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before. With seniors….

Homebuilder Marketing: Communicate With Prospects Based On Where They Are In The Buying Cycle

When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses…..

Homebuilder Marketing: Target Your Homebuyers With A New Media Mix

When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses…..

Email Marketing: Why You Should Always Use A Double Opt-in

Today’s Internet marketing atmosphere is plagued with email spam that doesn’t seem to stop as unethical spammers just hammer our email boxes with multiple offers for prescription drugs and other more intimate products. Although spam attacks are annoying, it is important to keep your marketing reputation intact with quality email content sent only to your….