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The Rising Importance of Voice Search Marketing

Search marketing has long been a primary focus in the marketing strategies of many businesses. A good search engine optimization (SEO) strategy can help increase your website’s exposure and bring in more organic traffic from search engines. However, as technology has advanced, search engines have as well. Keywords are not the only way that users….

Notepad with generation z on the wooden table.

5 Tips on How to Market to Gen Z

When it comes to marketing strategies and marketing trends, millennials receive a great deal of attention these days. However, they are not the only generation that businesses should focus on. Generation Z already has buying power, and it won’t be long until they overtake the Millennial generation as the largest generation. In fact, anyone born….

digital marketing tactics

How Visual Searching is Changing Digital Marketing Tactics

Search marketing is constantly evolving, requiring businesses to adapt their digital marketing tactics accordingly or risk falling behind. Not only is Google known for continually adjusting and improving their search engine algorithm (often requiring SEO strategies to be adjusted to keep up), but new forms of search are emerging. Over the past few years, we….

what is brand strategy

Long-term essentials: What is a brand strategy?

The term brand gets thrown around a lot these days. When people think about a brand, they often think about the name of the company and its logo. For example, Nike and its swoosh. However, these are just elements of their brand. Your brand encompasses much more than just your name and logo. Your brand….

Using Organic Marketing To Reach Your Audience

There are many ways to go about marketing your business. Paid marketing (such as through the use of Google AdWords or Facebook Ads) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. You’ll want to implement more organic marketing strategies. Organic marketing is a way to….

5 Noteworthy User Generated Content Examples & Benefits

Content marketing is an essential component of any successful online marketing strategy. The success of your content marketing depends on a variety of factors. Your content has to be relevant, informative, and of high quality. However, it also has to be varied. Creating content takes a lot of effort and it can sometimes be a….

website strategy

Planning a Website? Consider Growth-Driven Design

A business without a website is practically unheard of in this day and age. Not having a website severely limits your ability to market your brand. However, designing and building a website can be more difficult than you might think. The traditional way of building a website requires that you figure out exactly what you….

brand development

Why Brand Development Matters and How it Works

Branding is more than just creating a logo and slapping it on a website or the side of a van. Developing your brand takes time, but the sooner you start, the sooner you’ll see results. Your brand makes you recognizable to consumers and without having it clearly established, your company becomes lost in the crowd…..

A marketer's guide to advanced automation

A Marketer’s Guide to Advanced Automation

Using marketing automation solutions can greatly improve your marketing capabilities. Automation saves time on repetitive, mundane tasks, giving you more time to focus on more pressing matters. Additionally, automation helps improve the customer experience by making client data better organized and easier to access. However, using basic automation will no longer provide you with a….

types of digital marketing strategies

Types of Digital Marketing Strategies Your Business Should Use

If you have a website for your business, then there’s a good chance you’re familiar with SEO (search engine optimization). You know how the use of keywords can help increase your site’s exposure on search engines. However, when it comes to digital marketing, SEO is not the only valid strategy. In fact, there are many….