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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
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Brand Storytelling Marketing: Turn Your Brand Into a Home
Discover the essential rules of brand storytelling. Learn how top companies move beyond functional benefits to build deep consumer trust, cultivate brand loyalty, and turn a transactional business “house” into an emotional brand “home.”
Using the 3R’s Method To Tell A Sales Success Story
If you’re in sales, you know that one of your most important ways to build credibility is through success stories. However, many success stories are more like success reports. They often consist of lifeless facts that every salesperson in the organization is told to present to every prospect. As such, they are usually presented as….
Our Father Who Art In Starbucks – Customers Support Brands With A Purpose
I recently came across a major marketing study conducted by this big public relations firm called Edleman. They interviewed 8000 people. And they found that 86 percent of us want to do business with companies that have a “noble purpose” – one that goes beyond selling stuff. 86 percent! As if it isn’t hard enough….
Using Metaphors To Tell Brand Stories
I recently heard Ellen Degeneress describe people who talk too much. “Being with people like this,” she said, “is like being on a highway without exit signs when you have to pee.” Back in the day, when I used to wear ties to work, a colleague once asked me, “Why do all of yours look….
The Real Hero Of Your Brand Story Is Not Your Customer
I would never even think of telling someone they have an ugly baby. Moreover, I’m not the guy who will admit that you really do look fat in those jeans if asked. However, if you believe that you should cast your customers as the hero of your brand’s story, my conscience obliges me to risk a….
Enhance Your Holiday Digital Marketing Strategy
The Holiday season is the busiest shopping time of the year. More and more, shoppers are researching gifts, hunting for the best deals and making purchases online without stepping foot inside of a store. Get the most out of your holiday digital marketing campaigns by using a combination of Email, Social Media and Retargeting.
The Benefits Of Marketing Automation For Senior Living Communities
Seniors today are more tech-savvy than ever before. A recent Nielson report shows that the number of adults 65 years old or older actively using the Internet has increased by more than 55 percent in the last five years. Furthermore, adult children continue to play an important role in finding quality elder care for their….
Sun Tzu’s The Art of War May As Well Have Been About Advertising
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu – The Art of War Often in business, we feel like we’re on strategy, but as we move further away from when that strategy was defined, we’re really just going through the motions. Activities are being….
The Next Generation Of Homebuyers Is Here…Are You Reaching Them?
Move over Baby Boomers, Gen Y has passed you as the largest share of the homebuying population according to the National Association of REALTORS®. Topping out at age 35, this group known as Millennials grew up online, are tech-savvy and don’t remember a time when they weren’t on a smart phone. Most of these twenty….
3D Printing Is The Future Of Manufacturing
Innovation has driven three quarters of US economic growth over the past six decades. In fact, there have even been 646,000 new US manufacturing jobs created since the recession. The manufacturing industry has continued to move forward by connecting machinery, products, ordering, shipping, and internet databases. The constant innovation is all around us. So it….
