Investing additional time into writing good email subject lines increase your open email rates. Investing additional time into writing a good subject line increases your open email rates. This grants you additional exposure increased contact with the target market. Here are some suggestions when it comes to writing strong email subject lines.
The decision to redesign a website marks a major milestone in the growth of a business. It is a time to boost the brand image, refresh the look and content of the website, and update all the product listings and sales offers. Interestingly enough, although refreshing your website content is often ignored during the website….
If you want to leave lasting impressions on your customers, you have to do more than sell them a service. Making their experience with your brand comfortable and enjoyable keeps them coming back over and over again. Giving customers individual attention and making them feel like you truly care about their needs will help them remember your business the next time they need your services
Most companies, from business start-ups to established brands, recognize the importance of marketing. However, some may stray away from marketing tactics because they view them as costly. In reality, many cost-effective marketing strategies require little investment. Here are six of them: Six Cost Effective Marketing Strategies 1. Blogging Blogging is among the simplest yet most….
There is a good reason why YouTube has become the second biggest search engine – digital video is the new home of action for marketers. Through real estate video marketing tips, homebuilders and other real estate professionals have discovered an easy way to engage with the audience and increase conversion rates online. You can use….
Today, online content plays a critical role in marketing your business. It showcases the products and services that you offer, as well as positions you as an expert in your industry or niche. But, did you know that it is also critical for building customer loyalty? Online content can help you convert prospects and bring….
Gen Y may have surpassed Baby Boomers as the largest share of the home buying population, but Boomers age 51 to 69 still have significant influence and buying power. According to the National Association of REALTORS®, these “older” buyers have built up equity and are twice as likely to purchase a $500,000-plus home than a….
Bob Ward Companies has hired Stevens & Tate Marketing to increase brand awareness for the homebuilder in the Baltimore area and drive traffic to its sales centers. Named its agency of record, Stevens & Tate is responsible for media planning and placement for all Bob Ward communities as well as the company as a whole…..
The Silent Generation…they were born between 1925 and 1945 and represent our aging population. According to a study done by the National Association of REALTORS®, they make up about 10 percent—the smallest segment—of the nation’s homebuyers and 16 percent of home sellers. But don’t be fooled, they still have significant buying power. With a median….
Any ad agency executive doing homebuilder marketing has undoubtedly heard these words from her clients, “we need more traffic.” And while there’s no magic bullet for homebuilder marketing that’s going to drive a specific number of visitors to a sales center in a given week, don’t underestimate the power of partnerships and focused events. Drive….
