Why Are Buyer Personas So Important?
Creating buyer personas is an important part of an inbound marketing strategy because they help define your target audience and help you tailor your advertising towards that audience.
Entries by Nicole Wagner
5 Types of Landing Pages To Increase Your Lead Conversion Rate
A landing page is a standalone web page designed with a specific purpose in mind, typically to convert visitors into leads or customers. Unlike a general website page, landing pages have one clear goal, such as prompting signup for a newsletter, downloading an eBook, or making a purchase and many more.
What’s Trending in Marketing of March 2024
Step into March 2024’s “What’s Trending” for the latest in marketing insights. From Google’s core update to AI in online shopping, stay ahead of the game with our concise reports.
LeadingAge Pennsylvania 2024 Annual Conference
Stevens & Tate to share marketing insights at upcoming LeadingAge Pennsylvania Conference this May 7-9, 2024
10 Tips for Using Hashtags on LinkedIn
Hashtags mark content with keywords that are relevant to the message of the post. When users search those keywords, your content becomes visible to people who may not have known about your business previously. Hashtags are often viewed as a casual practice, yet they hold value on professional social platforms like LinkedIn.
Types Of Advertisement Opportunities For Popular Streaming Services
New methods of reaching your audience have opened up online; for example, streaming platforms. If you haven’t looked into advertising on a streaming services/platform, then you should.
Mastering the Art of Integrated Digital and Social Media Marketing
In today’s digital era, mastering both digital and social media marketing is a must for brand success. By blending targeted advertising, real-time engagement, and a cohesive brand story, businesses can harness the power of this dynamic duo to achieve impactful results.
BuildX Conference – Women in Construction 2024
Stevens & Tate to share marketing insights at upcoming BuildX Conference – Women in Construction 2024 this March 5th, 2024
How To Nurture Your Leads With Email Marketing
Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing, and is a great way to send nurture leads throughout the buying process. Nurture Your Leads With Email Marketing What is Lead Nurturing?….
What’s Trending in Marketing For January 2024
Welcome to our monthly newsletter, your go-to source for the latest in marketing trends. Dive into the collaboration between Nickelodeon and Super Bowl ads, the transformative impact of AI and VR in marketing, and more.
