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What is an Ad Exchange and How Does it Work?
Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. This process was not very cost-effective. It was also time-consuming. As new ways to purchase advertising space online have popped up, including programmatic ads and RTB (real-time bidding) ads, so have ad exchanges. Ad exchanges….
5 Innovative Marketing Ideas To Use In 2019
When it comes to inbound marketing, it can be somewhat easy to fall into a pattern. If you feel like your marketing efforts are just more of the same, then it might be time to take a fresh approach. You want to stand out from your competition, after all. The following are five innovative marketing….
Chatbot Examples: How Businesses are Successfully Using Chatbots
Businesses are constantly looking for ways to engage with their audience in any way they can. The more you engage with them, the more effectively you can nurture them. It’s one of the reasons why companies are beginning to implement chatbots more and more. Chatbots are a form of artificial intelligence (AI) that engage with….
How Businesses Are Using Brand Ambassador Programs To Increase Brand Awareness And Trust
Generating brand awareness and building brand trust are two major marketing goals all businesses have. One of the most effective ways to achieve these goals is by encouraging loyal customers to increase brand awareness and trust on your behalf. This is because positive word-of-mouth can be incredibly powerful, and because consumers tend to trust one….
What Are the Real Customer Benefits of AI?
Artificial Intelligence (AI) is becoming more prevalent in the technology of today, from virtual assistants, such as Alexa and Siri, to Google’s self-driving cars. AI also sorts through massive amounts of data for businesses of all sizes. This technology can also eliminate repetitive tasks. Thought the benefits of using AI are apparent for business, it….
What’s Trending in Marketing for July 2019
Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing….
Pump Up the Power of Your Digital Advertising Display
Display ads are one of the oldest forms of online advertising. Unfortunately, the typical display ad doesn’t have as much of an impact as it once had. It has been surpassed by many other online marketing strategies. This is in part because display ads are often irrelevant to the consumer viewing them, not to mention….
Local SEO Marketing In 2019: 5 Easy Tips To Dominate Local Search
If you sell products or services online, then SEO is an extremely important part of your marketing strategy; however, if you also happen to have a physical location, then you’ll want to make sure that you address local SEO as well. A strong local SEO strategy will help ensure that you attract an audience that….
As more Companies Catch on to the Benefits of CBD, Here’s What You Need to Know About This New Type of Marketing Strategy
CBDs (cannabidiols) are becoming incredibly popular throughout the country, leading to many CBD products and businesses popping up everywhere. One reason for this is the continual legalization of marijuana throughout many states. Note that CBD is only illegal in states where marijuana is illegal (if it was derived from marijuana). It can also come from….
What’s Trending in Marketing for June 2019
Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing….
