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Basics of Branding

The Basics of Branding

John Williams | Entrepreneur | November 13, 2015 Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is….

The Silent Generation Isn’t So Silent In Real Estate

The Silent Generation…they were born between 1925 and 1945 and represent our aging population. According to a study done by the National Association of REALTORS®, they make up about 10 percent—the smallest segment—of the nation’s homebuyers and 16 percent of home sellers. But don’t be fooled, they still have significant buying power. With a median….

Is That A Fact? 5 Principles For Proving That Digital Advertising Works

Peter Minnium | Marketing Land | November 6, 2015 “Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first 50 minutes of the one-hour meeting at this major brand marketer had gone spectacularly well. I was still at the IAB and had come….

Targeted Marketing Has Never Been Easier…Or Cheaper

George Deeb | Forbes | October 29, 2015 The marketing world has substantially evolved over the last few years, in terms of how you can target prospective customers for your business. Before, your primary options for targeting, were largely around demographics or geographies through media buys on larger websites and ad networks, or through keywords through the search….

5 Cool Things You Can Do With Customer Feedback

Akshaya Venkat | Entrepreneur | October 16, 2015 Time was when getting feedback from a customer was a process so complex, it was akin to getting blood out of a stone. Thankfully, we don’t live in those times. Today, not only is feedback nothing more than an email away, but customers actively come to you with suggestions and ideas. In….

Ad Agencies, Are You A Mac Or A PC?

Deacon Webster | Forbes | September 22nd, 2015 It’s the question that seems to be constantly on the minds of the advertising trades: Should marketers consolidate all of their advertising business under one agency, or spread it across a number of highly specialized shops? Recently, a handful of influential brands rejiggered the way they work with their….

senior marketing laughing

Marketing to Seniors Through Laughter

Whether you call them Older, Seniors, Elderly or Boomers, these widely accepted generational labels fall into an age-specific reference as “those over 50” or “people 65 and up.” As this market keeps adopting digital technology, finding what separates you from your competition is becoming more difficult. But with all the studies out there, there are five….

Honest content marketing

Getting Insanely Qualified Leads From Insanely Honest Content Marketing

Tyler Pease| Business 2 Community | October 2nd, 2015 Honesty is fundamental to advertising, marketing and sales, but very few businesses are willing to be insanely honest; so honest that it’s a little bit (or a lot) uncomfortable. Being insanely honest means actively volunteering the weakest parts of your business. That’s a terrifying prospect, especially in….

senior living marketing strategy

Evaluating Your Senior Living Marketing Strategy

Today’s marketplace is far different than even just a few years ago. New and emerging technologies continue to change the media landscape, and seniors continue to change their attitude and how they make purchase decisions. These are all factors that can affect your community’s ongoing success.This makes it even more important for you to take a….

senior living marketing

The Benefits Of Marketing Automation For Senior Living Communities

Seniors today are more tech-savvy than ever before. A recent Nielson report shows that the number of adults 65 years old or older actively using the Internet has increased by more than 55 percent in the last five years. Furthermore, adult children continue to play an important role in finding quality elder care for their….