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PPC landing pages

Advertising Trends To Watch in 2018

We are well into the last quarter of 2017 and you should already have an idea of how well you have met your goals for this year. While you are wrapping things up these last few months of the year, it is a good time to start thinking about what is happening next year. Let’s….

increase SEO

Digital Marketing Trends To Watch For in 2018

Leads, conversions, connections and engagement. Those are some of the things you want to accomplish with your 2018 digital marketing. The challenge is using the marketing techniques that have the most impact on your target audience. Here are five trends you can integrate into your 2018 marketing. Think Micro Moments How many times a day….

media mix

How To Use Media Mix When Marketing To Your Audience’s Buyer’s Journeys

Some marketers make the mistake of trying to reach as many people as possible with their content. The problem with this is that your pushing information to people who are either not ready to receive it or not interested all together. Without tailoring your content to your specific audience at their buying stage and delivering….

inbound marketing benefits

Top 3 Ways to Maximize Your Inbound Marketing Strategy

Do you have a favorite sport? Maybe it’s something popular like football or hockey. Perhaps a more dignified pastime such as golf or horseracing better suits your style. Whatever your preference may be, do you ever wonder how your favorite athletes (hopefully!) win more than they lose? Most likely they are playing with a strategy…..

creative marketing solutions

4 Questions to Ask Yourself When Looking for Creative Marketing Solutions

Imagine yourself coming home after a long day of work only to find your kitchen completely flooded. You run to the sink and quickly realize that you have no idea what the problem is. Time to call the plumber! Now, imagine that plumber shows up and the only thing in his tool bag is a….

Inbound Marketing Benefits

Inbound Marketing Works. Politics Proves It.

We can all agree that politics in America right now is messy. To be honest it’s beyond messy. That’s no secret. So I won’t be writing about how divided we are today, rather, I’m going to be discussing how inbound marketing benefits organizations that operate in the political realm. So what does inbound marketing have….

website optimization techniques

Essential Website Optimization Techniques To Increase Visitors

Does it seem like the number of page views on your company website just won’t increase? A simple and efficient solution to this problem is to optimize the blogs on your website. Essentially, optimization means making your resources as efficient and accessible as possible. Even the best quality content that is posted regularly will not….

case study questions

8 Great Case Study Questions To Ask Yourself When Attracting Prospects

Case studies and customer testimonials are incredibly effective ways to convert leads into customers. They give leads a taste of how your company successfully worked with other clients. There are several important case study questions to ask yourself as you prepare to publish a compelling case study for potential clients. Below are 8 case study….

social media strategies

Attract, Convert, and Close Prospects Using Social Media Strategies and Website Conversion Techniques

LOMBARD, ILL., July 12, 2017– This September, Stevens & Tate Marketing will be emphatically represented at the one of the most respected associations of providers serving Illinois older adults, LeadingAge Illinois. Internet Marketing Director Nicole Wagner will be sharing her extensive online marketing expertise. LeadingAge 2017 is being held from September 26th to the 27th….

social media marketing goals

How To Use ROI To Reach Your Social Media Marketing Goals

Is the time and money you’re putting into your company’s social media marketing paying off? You might think you can only really guess as to the success of your social media accounts, but there are ways to measure how “worth it” your social media efforts really are. To accurately calculate your ROI, which stands for Return….