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Best Billion Campaign Ever

It’s no surprise H&R Block has a certain open window to advertise. The use of that window this year and last, is so strong and so compelling that any average millennial will dive deeper into this offer. Kansas City, Mo.-based H&R Block is embarking on a “Get Your Billion Back America” effort, which is kicking….

7 Social Media Resolutions for 2015

Yohana Desta | December 4th, 2014 | Mashable Don’t go to bed with Twitter in 2015. With the new year comes a new you — on social media, at least. As 2015 rolls around, it’s time to once again come up with resolutions you absolutely, definitely, totally will not break. When it comes to social media, there are….

The Top 7 Social Media Marketing Trends That Will Dominate 2015

Jayson DeMers | November 20th, 2014 | Forbes 1. We’ll witness the rise of Ello What we couldn’t have predicted last year was the emergence of a new social platform intended to go head-to-head with social media giant, Facebook. The platform, which is still in public beta (meaning invite-only), has caused quite a stir; dubbed by….

8 Content Marketing Tips For Startups To Use

Drew Hendricks | October 23rd, 2014 | Forbes There’s marketing, and then there’s content marketing, a niche that’s becoming more and more relevant in a digital era. Startupsespecially need to make the most of content marketing as a means to draw in customers, clients and visitors on a variety of platforms. “Content marketing” can be….

10 Laws of Social Media Marketing

Susan Gunelius | October 16th, 2014 | Entrepreneur Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online….

The Battle of Search Advertising vs. Social Media Marketing

Juliana Casale | September 30th, 2014 | iMediaConnection Media spend on marketing, particularly online, continues to rise in 2014. As CMOs gain confidence in their ability to generate revenue through digital channels — especially mobile — they will continue to invest time and resources into online methods of driving user acquisition and retention. According to….

branding and marketing

For Those Who Do Not Believe In Branding and Marketing

So… you are one of those people that don’t believe that branding and marketing works… Well… Why do so many companies spend millions of dollars for just a few seconds of air-time on the Superbowl each year? Why do millions of people flock to Starbucks every morning? Why has Apple taken over the phone industry?….

5 Simple & Effective Instagram Marketing Tips for Businesses

Michael Bird | May 28th, 2014 | Business2Community If your business already has Twitter, Facebook and LinkedIn, you may wonder why you should also invest your time in promoting your business via Instagram. Instagram is a great platform for grabbing the attention of users who are drawn to visual messaging and sharing. It has more….

Top 4 tips for creating a successful targeted Facebook ad campaign

Sonja Hegman Andras | August 20, 2014 | Inside Facebook It’s no secret that Facebook’s organic reach for pages has plummeted over the last year — or that the free ride is essentially over — but forking over a little cash for ads could do some good. The most efficient way to do this? Through….

Why Your Web Copy Is Missing the Mark (and How You Can Fix It)

Tara Chila | July 30, 2014 | MarketingProfs Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits, benefits, benefits. Oh, and also make sure you nail down relevant keywords and scatter them enough (but not too much) in the text…..