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Sun Tzu's The Art of War May As Well Have Been About Advertising

Sun Tzu’s The Art of War May As Well Have Been About Advertising

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu – The Art of War Often in business, we feel like we’re on strategy, but as we move further away from when that strategy was defined, we’re really just going through the motions. Activities are being….

The Next Generation Of Homebuyers Is Here…Are You Reaching Them?

The Next Generation Of Homebuyers Is Here…Are You Reaching Them?

Move over Baby Boomers, Gen Y has passed you as the largest share of the homebuying population according to the National Association of REALTORS®. Topping out at age 35, this group known as Millennials grew up online, are tech-savvy and don’t remember a time when they weren’t on a smart phone. Most of these twenty….

Food Retail is Dying to a Millennial Mind

Food Retail Marketing to Millennials

In 2015, food brands should be targeting Millennials with their advertisements, however the traditional media avenues are not as effective in reaching this younger generation of consumers. Millennials consume advertisements through technology because it is so integrated into their lives, with 81 percent using televisions, 76 percent using laptops, 40 percent iPhones, and 48 percent….

packaging design resources

12 Top Packaging Design Resources

Kerrie Hughes | Creative Bloq | August 18, 2014 You’ll get tons of advice and inspiration on the subject of packaging design from these free resources. The web is a wonderful thing, brimming with resources and tutorials for people interested in packaging design. But, sometimes, too much choice can be confusing, so we’ve picked out….

5 Tips to Spruce Up Your Marketing Strategy

5 Tips To Spruce Up Your Marketing Strategy

Chip Overstreet | 1to1 Media | June 12, 2015 Although Spring is nearing the end, it’s the time of year when we clean out our homes and offices. This year we’re taking it a step further by sorting through our marketing strategies and challenge other marketers to take this opportunity to rejuvenate their strategies as….

7 Tips to Become an Expert SEO in 2015

7 Tips to Become an Expert SEO in 2015

Tahir Akbar | Business 2 Community | April 4, 2015 Given the rapid pace of change and innovation, search engine marketing has become a very complicated profession. A web marketer has to deal with the new dynamics, fresh rules of business and innovative modes of engagement every day. However, the leading complexity to manage is….

Content Marketing Misconceptions

Content Marketing Misconceptions

Content Marketing is one of the most talked about and trusted online marketing tactics in 2015. 91 percent of B2B marketers are doing it, as are 86 percent of B2C marketers, according to the Content Marketing Institute. It can help your business generate online traffic, expand your presence on social media, establish yourself as a….

5 Social-Media Tips to Enhance Your Marketing

John Rampton | Entrepeneur | July 30, 2014 Could your marketing campaign use a little flair in social media marketing? If so, here are five helpful tips to enhance your marketing via social media: 1. Share at the best times. There may not an exact best time to post, but data analytics firm SumAll found….

3D Printing Is The Future Of Manufacturing

Innovation has driven three quarters of US economic growth over the past six decades. In fact, there have even been 646,000 new US manufacturing jobs created since the recession. The manufacturing industry has continued to move forward by connecting machinery, products, ordering, shipping, and internet databases. The constant innovation is all around us. So it….

Make An Impact With A Pop Of Color

I’m a sucker for anything pink. I bought my first iMac because Apple offered it in fuchsia. I got a brand-new KitchenAid in pink, even though my old one still worked. I even bought a car in red raspberry, which is as close to pink as cars come. So imagine my delight when I walked….