Get the Scoop on the Topics that Matter Most
Your Source For The Hottest Buzz From Around The Industry.
Creative. Media. Advertising. Marketing. Branding. Online. Search. Social. This is where you’ll find news, updates and insight on everything you need to know to keep ahead of your consumer, technology and the marketplace. Also find tips from our leadership and learn something from an advanced viewpoint—with new directors’ blog posts added every month.
There’s always something new to explore here…so check back frequently to stay up to date on the latest advertising articles. Want to talk about something you read? Get in touch with us, now.
Tim Peterson | AdAge | February 11th 2015 Facebook is giving advertisers a new tool to better compete for the social network’s expensive and scarce ad slots. Starting this week, Facebook will tell advertisers how relevant the social network has judged their ads to be. Advertisers will be able to monitor their scores and tweak….
Social media is a necessary part of advertising online. It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things. Even though it is so important, a lot of businesses still struggle with how to do it successfully. Here are some tips and strategies to help you….
It’s no surprise H&R Block has a certain open window to advertise. The use of that window this year and last, is so strong and so compelling that any average millennial will dive deeper into this offer. Kansas City, Mo.-based H&R Block is embarking on a “Get Your Billion Back America” effort, which is kicking….
Yohana Desta | December 4th, 2014 | Mashable Don’t go to bed with Twitter in 2015. With the new year comes a new you — on social media, at least. As 2015 rolls around, it’s time to once again come up with resolutions you absolutely, definitely, totally will not break. When it comes to social media, there are….
Jayson DeMers | November 20th, 2014 | Forbes 1. We’ll witness the rise of Ello What we couldn’t have predicted last year was the emergence of a new social platform intended to go head-to-head with social media giant, Facebook. The platform, which is still in public beta (meaning invite-only), has caused quite a stir; dubbed by….
Drew Hendricks | October 23rd, 2014 | Forbes There’s marketing, and then there’s content marketing, a niche that’s becoming more and more relevant in a digital era. Startupsespecially need to make the most of content marketing as a means to draw in customers, clients and visitors on a variety of platforms. “Content marketing” can be….
Susan Gunelius | October 16th, 2014 | Entrepreneur Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online….
Juliana Casale | September 30th, 2014 | iMediaConnection Media spend on marketing, particularly online, continues to rise in 2014. As CMOs gain confidence in their ability to generate revenue through digital channels — especially mobile — they will continue to invest time and resources into online methods of driving user acquisition and retention. According to….
So… you are one of those people that don’t believe that branding and marketing works… Well… Why do so many companies spend millions of dollars for just a few seconds of air-time on the Superbowl each year? Why do millions of people flock to Starbucks every morning? Why has Apple taken over the phone industry?….
Michael Bird | May 28th, 2014 | Business2Community If your business already has Twitter, Facebook and LinkedIn, you may wonder why you should also invest your time in promoting your business via Instagram. Instagram is a great platform for grabbing the attention of users who are drawn to visual messaging and sharing. It has more….