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How Can You Delight Your Customers?
How do big-name brands like Coca-Cola and Disney retain their customers after their first sales interaction? They continuously delight their customers with their products and services, and aa a result, develop a strong relationship with those customers. So what does it mean to “delight” consumers? The “delight” phase of the Inbound Marketing Methodology is all….
A Thank You Page Isn’t An End, But A Continuation
A thank you page is where a website visitor is directed after downloading a content offer. The function of a thank you page (of course) is to thank that visitor for downloading the content from your landing page, but also to help them move through the Buyer’s Journey. A thank you page shouldn’t just say….
Website Redesign Checklist For 2016
Your website is not just an accessory, it is an extension of your brand. For the best results, websites constantly need to be adjusted, added to, and improved upon, based on trends, consumer behavior, and website performance. Here is a six-step website redesign checklist to help you make sure your website is ready to be….
McDonald’s Revolution in Retail Marketing
As I was traveling recently through St. Joseph, Mo last week, I stopped to get some gas and near the station was a McDonalds. I haven’t been in a McDonalds for about a year and decided to order my lunch. I wanted to stretch my legs, so I walked into, what I would consider to be the….
Strengthen Your Brand – Learn From These Competitive Advantage Examples
Listing the things you do well and considering them your competitive advantages is not enough these days. So many words like “value,” “innovation” or “trusted” have become passive to the marketplace. Prospects and customers want to know what you stand for, how you can improve their life and remove one of their frustrations. Your brand needs….
Using the 3R’s Method To Tell A Sales Success Story
If you’re in sales, you know that one of your most important ways to build credibility is through success stories. However, many success stories are more like success reports. They often consist of lifeless facts that every salesperson in the organization is told to present to every prospect. As such, they are usually presented as….
Our Father Who Art In Starbucks – Customers Support Brands With A Purpose
I recently came across a major marketing study conducted by this big public relations firm called Edleman. They interviewed 8000 people. And they found that 86 percent of us want to do business with companies that have a “noble purpose” – one that goes beyond selling stuff. 86 percent! As if it isn’t hard enough….
Story vs. Assertion: Which Is Better For Your Brand?
One of the first things we do in our Business Storytelling Workshops is give respondents a mini-quiz to see if they can tell the difference between a story and an assertion. It is rare indeed when anyone gets all or even most of the answers correct. Albeit a common mistake, I’d like to show you….
How To Elicit Your Prospect’s Business Story
Much has been written about storytelling as a business tool. And for good reason. Storytelling can be an extremely powerful way to influence, motivate and inspire others. However, it is common for storytelling trainers to err by disregarding differences between business storytelling and recital storytelling. Stylistically, business storytelling should be more casual than careful. Indeed,….
Brand Storytelling: Turning Your House Into A Home
What makes your brand special? If you answered by talking about your brand’s unique advantages and consumer benefits, you own a house, not a home. Don’t feel lonely. There are plenty of companies doing the same thing. And they all have lessons to share. Take Xerox for instance. At one time, having a Xerox machine….
