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Why Your Web Copy Is Missing the Mark (and How You Can Fix It)

Tara Chila | July 30, 2014 | MarketingProfs Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits, benefits, benefits. Oh, and also make sure you nail down relevant keywords and scatter them enough (but not too much) in the text…..

The Future is Here and Paper is Not Included!

Whether you are an “extreme couponer” or just like to keep an eye out for good deals, you are probably used to finding these in the Sunday newspaper or in the stack of weekly circulars at the local grocery store. You get home, grab some scissors, and start snipping away. Then, you begin to sort….

TNT’s Edgy Brand Makeover and New “Boom” Tagline

TNT’s brand makeover began with two wildly successful guerilla-marketing stunts in 2012 and 2013 titled “A dramatic surprise on a quiet square,” and “A dramatic surprise on an ice-cold day” following a year later. Both ads featured pedestrians stumbling upon a large red button with a sign pointing to it that read, “Push to add….

Tips To Make Your Email Marketing Program Most Effective

Over 100 billion business emails are sent and received each day. With this high volume, it’s crucial to make your emails stand out. A smart email program provides opportunities to effectively communicate with your customers and prospects, leading to increased sales and revenue growth. Segmenting—by target audience, relevant message and place in the buying cycle—is….

100 Killer Ideas For Your Social Media Content

Drew Hendricks | October 23rd, 2014 | Forbes There’s marketing, and then there’s content marketing, a niche that’s becoming more and more relevant in a digital era. Startupsespecially need to make the most of content marketing as a means to draw in customers, clients and visitors on a variety of platforms. “Content marketing” can be….

4 Solid Tips For Marketing To Millennials

Millennials make up about 25% of the US population and spend around $600 billion cumulatively each year. With this tremendous spending power, this generation is worth your time and attention. It’s important to present content that is relevant, innovative, interesting, and sharable—and that is in the right environment to reach them—tailored to the location, device….

#WorldsToughestJob Media Strategy

American Greetings Cardstore decided in the Fall of 2013 that it would take its traditional marketing budget and go online instead. This was the beginning of the cards company’s journey in digital media. For Mother’s Day it offered a unique job opportunity to over 15 million viewers and 12 people applied to the job posting.

Who is Alex Trebek?

CBS took a gamble on Jeopardy 30 years ago. It has had to stay fresh by doubling the question values and adding video clues via The Clue Crew in 2001. And then a stroke of luck and good decision making came by way of lifting the five-game limit in 2003 and making it the first….

SEO Tips and Tricks for 2014

Search Engine Optimization in 2014 is too complex for beginners so they must need to follow some Best SEO Tips and Tricks that will boost their Website ranking better in modern Search Engines. So here we are going to see some Basic and Intermediate SEO Tips and Tricks that helps to improve your website ranking….

8 Ways to Integrate Social Media with Existing Marketing

Paul Chaney | April 3, 2014 | Practical Ecommerce Social media sites like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement activities. Video and photo sharing sites such as YouTube, Flickr, and Instagram can be repositories to archive content that is distributed through….