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Newspaper Advertising Still Primary Shopping Information Source

Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to data from a Frank N. Magid Associates survey of 2,500 adults. The findings, announced today by the Newspaper Association of America, paint a strong picture of the unmatched value newspaper advertising continues to deliver in today’s….

Website Design & SEO Help Providers Build Census | Tips & Guidelines

The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before. With seniors….

Homebuilder Marketing: Communicate With Prospects Based On Where They Are In The Buying Cycle

When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses…..

Homebuilder Marketing: Target Your Homebuyers With A New Media Mix

When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses…..

Email Marketing: Why You Should Always Use A Double Opt-in

Today’s Internet marketing atmosphere is plagued with email spam that doesn’t seem to stop as unethical spammers just hammer our email boxes with multiple offers for prescription drugs and other more intimate products. Although spam attacks are annoying, it is important to keep your marketing reputation intact with quality email content sent only to your….

Victoria’s Secret on Marketing

It has been since 1995 that Victoria’s Secret figured out a big advertising secret. First, let’s look at the Victoria’s Secret corporation because this is big business.  Victoria’s Secret is an American retailer of women’s wear, lingerie and beauty products. Sales have surpassed $5 billion dollars. It is now known for its annual fashion show,….

The Perfect Holiday Gift For Your Resort And Your Customers

Looking for a way to boost occupancy and improve revenue? Try gift cards. Many resort properties are capitalizing on the holiday season by offering gift cards redeemable for room nights, spa services, special packages, dining options, and more. Pheasant Run Resort in the western suburbs of Chicago has taken to advertising its gift card program….

Attraction Marketing II: The Marketing March

Attraction Marketing is the process of making your company, its products, services and culture more attractive to prospects by driving marketing initiatives with the people you already employ. How to process this activity to steadily move your marketing forward, using data to guide you, is called “The Marketing March.” The strategies outlined in Attraction Marketing….

Attraction Marketing I: Drawing Prospects To You

Often marketing is something only focused on once or twice a year. You may be buying media today, running online listings on Web sites your prospects frequent. You may even be using Google AdWords and some limited print. But so is your competition. How are you going to stand apart? Increasing your spending may not….

Resort Email Subject Lines of the Month For September

Below are some of the top email subject lines from resort/hotel email marketing campaigns that we saw during the month of September. Getaway this Month with our NEW Hot August Nights Package Wake Up to the Beauty of Eagle Ridge Make some memories at The Lake before the end of Summer Your Labors Deserve A….