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5 Tools For Oral Business Storytelling
Oral stories told in a business context, make up a unique category within the whole storytelling genre. They fall somewhere between the extremes of your basic TV news story and stories delivered by performance artists. Stories told in business settings are necessarily short, conversational, and only work if they make a relevant point. Nevertheless, business….
Business Storytelling Tip: “Burn The First Reel”
In the 30’s and 40’s, Frank Capra was one of this country’s most famous screenwriter/directors. In his memoir, The Name Above The Title, he recounts how he saved his award-winning movie, Lost Horizons, from dying a premature death. “I ran up to the cutting rooms, took those blasted first two reels in my hot little….
Using Metaphors To Tell Brand Stories
I recently heard Ellen Degeneress describe people who talk too much. “Being with people like this,” she said, “is like being on a highway without exit signs when you have to pee.” Back in the day, when I used to wear ties to work, a colleague once asked me, “Why do all of yours look….
The Real Hero Of Your Brand Story Is Not Your Customer
I would never even think of telling someone they have an ugly baby. Moreover, I’m not the guy who will admit that you really do look fat in those jeans if asked. However, if you believe that you should cast your customers as the hero of your brand’s story, my conscience obliges me to risk a….
The Important Differences Between Storytelling and Storybranding
People often think of business storytelling and storybranding as the same thing. Both can be found in the same story toolbox, but they are as different as a flat blade and a Phillips screwdriver. Both storytelling and storybranding are part of attraction marketing. Storytelling is the more commonly used tool. You may not be aware….
Enhance Your Holiday Digital Marketing Strategy
The Holiday season is the busiest shopping time of the year. More and more, shoppers are researching gifts, hunting for the best deals and making purchases online without stepping foot inside of a store. Get the most out of your holiday digital marketing campaigns by using a combination of Email, Social Media and Retargeting.
Marketing to Seniors Through Laughter
Whether you call them Older, Seniors, Elderly or Boomers, these widely accepted generational labels fall into an age-specific reference as “those over 50” or “people 65 and up.” As this market keeps adopting digital technology, finding what separates you from your competition is becoming more difficult. But with all the studies out there, there are five….
The Benefits Of Marketing Automation For Senior Living Communities
Seniors today are more tech-savvy than ever before. A recent Nielson report shows that the number of adults 65 years old or older actively using the Internet has increased by more than 55 percent in the last five years. Furthermore, adult children continue to play an important role in finding quality elder care for their….
Sun Tzu’s The Art of War May As Well Have Been About Advertising
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu – The Art of War Often in business, we feel like we’re on strategy, but as we move further away from when that strategy was defined, we’re really just going through the motions. Activities are being….
The Next Generation Of Homebuyers Is Here…Are You Reaching Them?
Move over Baby Boomers, Gen Y has passed you as the largest share of the homebuying population according to the National Association of REALTORS®. Topping out at age 35, this group known as Millennials grew up online, are tech-savvy and don’t remember a time when they weren’t on a smart phone. Most of these twenty….
