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Benefits of SEO: How Optimizing Your Website Will Lead To Greater Results in 2017
By now, most marketers recognize that SEO is an important part of doing business online. To put it simply, if your website isn’t properly optimized, you are missing out. There are many reasons why you should start an SEO program if you haven’t already. SEO is a part of attraction marketing. Here are six of the….
Learn To Generate More Leads With Hubspot’s State of Inbound 2016 Report
Converting visitors into leads is the biggest challenge for marketers, according to HubSpot’s State of Inbound 2016 report. With 78 percent of marketers saying generating leads is their top challenge, the competition is Here are a few key lead generation strategies based on the data found in HubSpot’s State of Inbound 2016 report.
Creating A Brand To Become President
Whether you are a fan of politics or prefer to stay on the side lines, the race for the presidency has always been about strategy and timing. This election has broken many barriers, but one thing for certain is that both candidates have established a presidential brand.
Why People Unsubscribe From Your Emails, And What To Do About It
Emails are an important part of any b2b marketing program, and are still one of the best ways to get your content in front of prospects and leads. In fact, according to HubSpot’s State of Inbound 2016 report, 29 percent of salespeople said that email is their most effective channel for connecting with prospects. One….
FDA Nutrition Label Changes Impact Food Packaging Design
On May 20th, 2016 the U.S Food and Drug Administration (FDA) issued new rules for nutrition labels and packaged foods. So how does this affect private label packaging or food packaging design in general? It’s been 20 years since any major revision has been made and to my assessment, a much needed one. The purpose of….
How Can You Delight Your Customers?
How do big-name brands like Coca-Cola and Disney retain their customers after their first sales interaction? They continuously delight their customers with their products and services, and aa a result, develop a strong relationship with those customers. So what does it mean to “delight” consumers? The “delight” phase of the Inbound Marketing Methodology is all….
A Thank You Page Isn’t An End, But A Continuation
A thank you page is where a website visitor is directed after downloading a content offer. The function of a thank you page (of course) is to thank that visitor for downloading the content from your landing page, but also to help them move through the Buyer’s Journey. A thank you page shouldn’t just say….
Website Redesign Checklist For 2016
Your website is not just an accessory, it is an extension of your brand. For the best results, websites constantly need to be adjusted, added to, and improved upon, based on trends, consumer behavior, and website performance. Here is a six-step website redesign checklist to help you make sure your website is ready to be….
McDonald’s Revolution in Retail Marketing
As I was traveling recently through St. Joseph, Mo last week, I stopped to get some gas and near the station was a McDonalds. I haven’t been in a McDonalds for about a year and decided to order my lunch. I wanted to stretch my legs, so I walked into, what I would consider to be the….
Strengthen Your Brand – Learn From These Competitive Advantage Examples
Listing the things you do well and considering them your competitive advantages is not enough these days. So many words like “value,” “innovation” or “trusted” have become passive to the marketplace. Prospects and customers want to know what you stand for, how you can improve their life and remove one of their frustrations. Your brand needs….
