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disney effective marketing strategies

Effective Marketing Strategies We Can Learn From Disney

Did you know that Walt Disney spends 600 million on media marketing each year? This is NOT Walt Disney but the motion picture studio. However, it has garnered them 1.84M Twitter Followers and 13M Facebook Likes which kills everyone including Warner Bros. Pictures, Universal Studios, 20th Century, Sony Pictures, Paramount Pictures and Lions gate. Disney….

Another Year of Super Bowl Commercials?

Each year, I watch the trends of the Super Bowl commercials. This year I decided to take a poll and see what the audience thinks. The people I polled ranged in age from from ten to fifty-five years-old. I found the most popular spots to be: “The 80’s Called and Wants Their Store Back” by….

3 of 13 Key Marketing Initiatives

Debbie Szwast | November 06, 2013 | Stevens & Tate In the past few years, the retail marketplace has changed significantly. New technologies are impacting consumers’ attitudes and purchasing decisions. To stay successful, businesses need to evaluate and update their marketing strategies, programs and processes on a consistent basis. As the new year approaches is….

The Connection Between Search Engine Marketing and Social Media: How They Go Hand-in-Hand to Enhance Results

It may not be surprising that search engine marketing is the greatest way to drive traffic to your website. In fact, take a look at your website analytics right now and I can almost guarantee that search engines are among the top five producers of website traffic. Now consider this: social media—overall content, interactions, and….

New 5 unique packaging

5 Unique Household Packaging Designs You’ll Never Expect

Mark Beebe | October 23, 2013 | Stevens & Tate Have you ever heard the phrase “Don’t judge a book by its cover?” These days product packaging has become so intricate and unique that it can entice customers to purchase the product. The new wave of product packaging and design has a big impact on sales…..

Are Smart Phones Making Us Dumb?

Mark Beebe | September 18, 2013 | Stevens and Tate As you know or might not know I am a fact guy. Love and eat facts all day. I am fascinated as to how many people use the smart phone to send texts, check email or watch a show in the car. Let’s start this….

Did The Tivo Revolution Destroy The Metric System?

Remember the big THREE…CBS, NBC, and ABC? These three companies were running the demographics back in the day and competing for shares. ABC Roots in 1977 was watched by 36 million viewers, still the third-most watched U.S. TV program ever. ABC made one smart move when in 1970 it aired Monday Night Football. 667 games….

When In the Windy City, Do as the Chicagoans Do.

There is something to be said for Chicago natives. For as much as we hate the city sometimes, we love it twice as much. Saying where you’re from comes with a sense of dignity unique to the Windy City. Your El stop is a badge of honor. The Sears Tower will always be the Sears….

Will Apple’s iTunes Radio Put a Lock on Pandora’s Box?

Apple recently announced an addition to its new iOS7 software, which will incorporate its own version of Pandora’s Internet Radio service titled, iTunes Radio. The service will function very similarly to Pandora, but will harness the data accumulated through the user’s iTunes account in order to see what music the listener currently likes, has liked….

In Life and Advertising, Can Less Be More?

We are busy. Everyone is busy. Each of us manages many different tasks throughout the day, but how often do we pause to think about what we’re really doing? Are we just checking things off our never-ending To Do list, or are we engaging mindfully in actions that will bring us closer to our goals?….