Get the Scoop on the Topics that Matter Most
Your Source For The Hottest Buzz From Around The Industry.
Creative. Media. Advertising. Marketing. Branding. Online. Search. Social. This is where you’ll find news, updates and insight on everything you need to know to keep ahead of your consumer, technology and the marketplace. Also find tips from our leadership and learn something from an advanced viewpoint—with new directors’ blog posts added every month.
There’s always something new to explore here…so check back frequently to stay up to date on the latest advertising articles. Want to talk about something you read? Get in touch with us, now.
A Super “Bowl” Filled To The Rim With Doritos
This year Doritos again conducted their annual Super Bowl TV commercial contest, “Crash The Super Bowl” with the top winner receiving $1,000,000 for their efforts. They aired four winners, each were :30. The spots aired were chosen by the fans prior to the game from six finalist posted on CrashTheSuperBowl.com. The website has a Forum….
Dan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results. As President of Stevens & Tate Marketing, he has over 20 years experience across various industries, and continues to share his expertise to build brands nationwide.
Maintaining Sales Momentum In The New Media Landscape
Today’s consumers are more individualized than ever before and the media has responded to their demand for personalization. There are thousands of newspapers across the country along with countless niche publications addressing individual areas of a person’s life. In addition to AM and FM radio, there now is satellite radio offering more stations and formats….
With 20 years of advertising and PR experience, Debbie Szwast understands the multifaceted nature of marketing. A true believer in the art of communication, she acquired an MBA in marketing and a Master’s degree in writing. Today, she calls on the knowledge she has gained over the past two decades to formulate big-picture strategies and execute comprehensive marketing plans for clients across the country.