Get the Scoop on the Topics that Matter Most
Your Source For The Hottest Buzz From Around The Industry.
Creative. Media. Advertising. Marketing. Branding. Online. Search. Social. This is where you’ll find news, updates and insight on everything you need to know to keep ahead of your consumer, technology and the marketplace. Also find tips from our leadership and learn something from an advanced viewpoint—with new directors’ blog posts added every month.
There’s always something new to explore here…so check back frequently to stay up to date on the latest advertising articles. Want to talk about something you read? Get in touch with us, now.
iCloud, iPad, and Seniors
How The Apple iPad and New iCloud Can Connect More Seniors Research continues to show the positive, life-enhancing effects that the Internet can have on senior adults. Beyond just staying in touch with family and friends, going online provides seniors with an interactive outlet to the world – and studies show that it can also….
Death of Traditional Outlets Has Been Greatly Exaggerated
Mark Twain famously quipped that news of his death was exaggerated when the press mistook his cousin’s serious illness for his own. Today, much the same could be said about traditional media. It seems that its death is foretold by any number of pundits with every new release of data on social media and digital….
Now I Am Stuck On Band-Aid® 54 Ways
So I have a cut on my finger from yard work and I go to the local drugstore to get my adhesive bandage. Funny, but as I typed that, it doesn’t sound right. We call tissues- Kleenex®, just as we call mayonnaise- Miracle Whip® and even paper towels are Scot Towels®. It is only fitting….
The Decline of the American Household
An astonishing report from Ad Age, shows that the marketing landscape has changed when it comes to the American Household. Once the target for most marketers, this study shows the decline of households of married couples with children will have many marketers re-evaluating their efforts. Below is an excerpt from the article on adage.com, be….
Ray Ban Stays Brand Loyal
I’ve decided I want to a new pair of sunglasses. And not just any old sunglasses – I want Ray Bans! Of course I do. If I haven’t mentioned it before I will now – I am a slave to packaging. I love marketing and I will buy anything that is packaged and marketed well…..
The Power of Packaging Doesn’t Stop at the Store
Make Sure Your Product”s Vessel Makes a Brand”s First (and Second) Impression As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily overlook another critical touchpoint: product packaging. In today”s fragmented marketing environment, packaging is far more than a product”s vessel; it is the physical manifestation of a….
Using Video To Build Up Your Brand
More and more research is showing that more and more video is being consumed online. Not only that, but people are watching videos in their entirety, not just watching 30-seconds in and surfing away to other things. This is very encouraging news for marketers looking for an excuse to finally work video into their marketing….
Stay Top Of Mind By Engaging Prospects With Relevant Emails
If you are like most homebuilders, you spend significant dollars to attract home shoppers to your communities or website…now what? Keep them engaged with your brand by developing a solid email program that allows you to deliver relevant messages based on where prospects are in the buying process. They may not open every email you….
Email List Hygiene: Remove four kinds of bad addresses to improve deliverability
Your email database is the foundation of your email marketing. Haphazardly adding names can invite irrelevant subscribers and invalid email addresses — which weaken your foundation. “People make typos all the time… You want to keep that address out of your list because it’s not going to help you. And no amount of deliverability tweaking….
Newspaper Advertising Still Primary Shopping Information Source
Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to data from a Frank N. Magid Associates survey of 2,500 adults. The findings, announced today by the Newspaper Association of America, paint a strong picture of the unmatched value newspaper advertising continues to deliver in today’s….
