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The Real Hero Of Your Brand Story Is Not Your Customer
I would never even think of telling someone they have an ugly baby. Moreover, I’m not the guy who will admit that you really do look fat in those jeans if asked. However, if you believe that you should cast your customers as the hero of your brand’s story, my conscience obliges me to risk a….
The Important Differences Between Storytelling and Storybranding
People often think of business storytelling and storybranding as the same thing. Both can be found in the same story toolbox, but they are as different as a flat blade and a Phillips screwdriver. Both storytelling and storybranding are part of attraction marketing. Storytelling is the more commonly used tool. You may not be aware….
Enhance Your Holiday Digital Marketing Strategy
The Holiday season is the busiest shopping time of the year. More and more, shoppers are researching gifts, hunting for the best deals and making purchases online without stepping foot inside of a store. Get the most out of your holiday digital marketing campaigns by using a combination of Email, Social Media and Retargeting.
Marketing to Seniors Through Laughter
Whether you call them Older, Seniors, Elderly or Boomers, these widely accepted generational labels fall into an age-specific reference as “those over 50” or “people 65 and up.” As this market keeps adopting digital technology, finding what separates you from your competition is becoming more difficult. But with all the studies out there, there are five….
The Benefits Of Marketing Automation For Senior Living Communities
Seniors today are more tech-savvy than ever before. A recent Nielson report shows that the number of adults 65 years old or older actively using the Internet has increased by more than 55 percent in the last five years. Furthermore, adult children continue to play an important role in finding quality elder care for their….
Sun Tzu’s The Art of War May As Well Have Been About Advertising
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu – The Art of War Often in business, we feel like we’re on strategy, but as we move further away from when that strategy was defined, we’re really just going through the motions. Activities are being….
The Next Generation Of Homebuyers Is Here…Are You Reaching Them?
Move over Baby Boomers, Gen Y has passed you as the largest share of the homebuying population according to the National Association of REALTORS®. Topping out at age 35, this group known as Millennials grew up online, are tech-savvy and don’t remember a time when they weren’t on a smart phone. Most of these twenty….
3D Printing Is The Future Of Manufacturing
Innovation has driven three quarters of US economic growth over the past six decades. In fact, there have even been 646,000 new US manufacturing jobs created since the recession. The manufacturing industry has continued to move forward by connecting machinery, products, ordering, shipping, and internet databases. The constant innovation is all around us. So it….
Make An Impact With A Pop Of Color
I’m a sucker for anything pink. I bought my first iMac because Apple offered it in fuchsia. I got a brand-new KitchenAid in pink, even though my old one still worked. I even bought a car in red raspberry, which is as close to pink as cars come. So imagine my delight when I walked….
Best Billion Campaign Ever
It’s no surprise H&R Block has a certain open window to advertise. The use of that window this year and last, is so strong and so compelling that any average millennial will dive deeper into this offer. Kansas City, Mo.-based H&R Block is embarking on a “Get Your Billion Back America” effort, which is kicking….
