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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
How To Drive Brand Awareness
Brand awareness refers to the extent to which consumers are familiar with and recognize a brand. It measures how readily a brand comes to mind and how well consumers understand what the brand represents. In other words, how well do they identify with your brand name, its characteristics, your logo, or other things that strongly correlate to the products or services you offer.
How Multi-Touch Attribution Can Boost Your Marketing Strategy and ROI
Instead of focusing solely on the last touchpoint, every interaction along the customer journey matters. Multi-Touch Attribution (MTA) empowers marketers to evaluate each touchpoint, uncovering their true impact. Discover MTA models, benefits, and how to get started to optimize your marketing strategy.
Creating Advertising Strategies That Work
Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’.
SMART Goal Examples That Will Make You a Better Marketer
When creating your inbound marketing strategy, it’s important that you set smart goals for marketing as part of your planning process. Without smart goals, you won’t be able to judge the performance of your inbound marketing tactics, which means you’ll have no idea whether your money is being put to good use. When you have goals in place, you can make adjustments to underperforming tactics. However, one of the mistakes many brands make is to set goals that are vague or too broad, such as “increasing brand awareness” or “building brand authority.” While general goals like these are fine, you should also have SMART goals.
The Importance of Earning High Quality Backlinks
The more high quality backlinks that you earn to your website, the more traffic you’ll receive. Because of the nature of high-quality backlinks, there’s a good chance that this traffic will consist of high-quality leads. Because of this, you should try to earn as many high-quality backlinks as possible.
Emotional Advertising: How Brands Use Feelings to Get People to Buy
Emotional advertising can be effective when using attraction marketing to ensure your audience will emotionally connect with your brand.
Difference Between B2B and B2C Marketing Automation
B2C marketing automation software differs from that of B2B in many ways. Which kind of marketing automation software is right for your company?
Powerful Call-to-Action Phrases to Increase Clicks
Are you looking to increase your conversion rate? Call to action phrases are an essential part of the conversion process, but what kinds of call-to-actions should you put on your website? CTAs should be simple yet effective, and catch the attention of your visitors.
Media Mix Marketing: What Is It and What Are the Benefits?
What is media mix marketing, and why is it important? Learn the benefits of using mixed media and how to choose the mix to use.
Meta AI Tools in Facebook Ads: A Game Changer for B2B Marketing Campaigns
Discover how Meta AI is transforming B2B advertising through Facebook Ad Manager’s innovative features. Learn about AI-driven tools for video editing, audience targeting, campaign optimization, and analytics that simplify workflows, boost engagement and maximize ROI.
