News and Insights
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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
Logo Design Trends For 2018
Your business logo encapsulates your business. In one simple graphic, your potential customers learn everything they need to know about you. Logo design done right embodies your brand, makes you instantly recognizable, and creates a timeless appeal. One of the critical mistakes that businesses of all sizes make when designing their logo is following the….
Why Marketing Automation Is Important In Senior Living Today
Experienced industry marketers have pointed out that marketing automation is the next generation of senior living marketing strategy. Without automation, senior living sales teams are missing opportunities to reach potential clients and key decision-makers. And that affects your bottom line. Marketing automation offers insights into the behaviours, interests, and needs of individual leads. That kind of….
PPC Landing Pages and Other Trends You Should Know in 2018
As 2017 draws to a close, another exciting and interesting year of PPC marketing will conclude soon. PPC landing pages still hold strong, but the other trends in pay per click marketing are worth analyzing as well. That also means it is time to anticipate the future landscape and direction of paid search, with some….
Meet The Newest Generation Of Homebuyers- Gen Z
A new generation is starting to make its presence known. That is Generation Z. They are entering the real estate market in growing numbers.
How Pop Culture Creates Creative Marketing Solutions
If there is one thing that marketers know how to do really well, it’s write blogs. We do research, look at trends, write our findings, and publish them for the world to see. After publishing a number of articles we noticed that one of them did really well. “Four Things You Can Learn About Real….
An Advertising Approach On 4 Social Media Platforms
There is no right way to have an advertising approach. What is great about advertising is that you can advertise on multiple platforms. Online advertising is just one platform. Online advertisements have become very useful for companies. With advertisements, there are some tips so that advertisements are being used effectively. Tips include: make sure the….
Advertising Agency Trends
The world of the traditional advertising agency is gone. Today, clients want agencies that truly embrace all forms of advertising, both traditional and digital. Smart agencies know this and stay on top of the trends in marketing and sales that will have the most impact for their clients. Let’s look at a few trends that are hot….
When Should You Hire A Real Estate Advertising Agency?
If you are a home builder, you are busy with the details of running your company: bookkeeping, employee management, client projects and paying the bills. Marketing is part of that effort, but, at some point, you may start to wonder if hiring someone to help might be a good idea. When is the right time….
Top Trends in Social Media
Today, a number of brands and advertising agencies rely on social media to connect with their audience. However, with so many companies competing with each other, it is important you look for ways to stand out. Also, creating content that is tailored to go viral or attract your customers. Monitoring and keeping an eye on social media….
Why ‘Star Wars’ Is Really About Sales & Marketing Qualified Leads
After recently re-watching the original Star Wars trilogy, I made a startling discovery. The first movie (for clarification, I mean episode IV) is all about marketing qualified leads and sales qualified leads. I know that sounds crazy but it’s (kind of) true! Just stick with me and by the end you will be convinced that….
