News and Insights
Interact. Engage. Get Inspired. Learn something new.
Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
As many businesses have realized, visual content engages leads much more effectively than written content. The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. It’s no wonder why social platforms that focus on visual content are growing in popularity. Take for example Instagram, which as of 2018….
The buyer’s journey has changed a lot over the years. This is a result of the consumer’s ability to explore multiple channels online and to engage in multiple ways. There is no distinct path that takes them from point A to point B in order to make a purchase. While one customer might begin doing….
As you likely know, mobile marketing is an incredibly effective way to reach a significant part of your audience. Companies that aren’t leveraging mobile marketing at this point are going to be on the brink of falling behind their competition if they haven’t already. However, while most businesses understand that they should optimize their online….
Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing….
We are thrilled to announce that DesignRush has given us yet another recognition- this time as a Top Illinois Web Design Agency of 2019! At Stevens & Tate, we are committed to developing an impactful web design for our clients that will turn their website visitors into leads. In fact, we have even composed a….
President of Stevens & Tate Marketing, Dan Gartlan will be presenting at this year’s AHCA/NCAL 2019 Conference in Orlando, FL. The presentation is titled “Four Actionable Strategies to Improve Marketing Results”. Walk away with an understanding about the fundamentals of four marketing strategies and the value of using these together. Participants can expect a high….
Nicole Wagner will be representing Stevens & Tate for the first time at the IHCA/ICAL Conference & Expo in Illinois this September. The session is titled “Congratulations! You’ve Launched a New Website- Now What?” Your website is essential to attracting new prospects and for providing valuable and relevant information to decision makers. However, if it….
Another awesome recognition! We are incredibly proud to announce that Stevens & Tate has been recognized as a Top Digital Marketing Company of 2019 on Design Rush! At Stevens & Tate Marketing, our primary focus is on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their….
Brand Leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter. This marketing strategy uses the power of an existing brand to support a company’s entry into a new but related product category by communicating valuable product information to the consumer. Utilizing recognizable visual stimuli, familiar voice endorsements, and….