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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.

Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.

JULIE 50th Anniversary

Stevens & Take Marketing Wins Coveted Award Of Excellence 
For JULIE’s Long-Form Corporate Image Video

Stevens & Tate Marketing won The Communicator Award of Excellence for their 50th-anniversary video for JULIE, Inc. The video, titled “Protecting The People In The Land Of Lincoln,” highlights Illinois landscapes and JULIE’s dedication to safe digging and utility protection, using drone footage, inspirational music, and a heartfelt narrative.

LeadingAge Illinois Annual Meeting & Expo 2024

Stevens & Tate senior marketing executives to share insights at the upcoming LeadingAge Illinois Annual Meeting & Expo this July 30 – 31, 2024.

brand identity prism

The Brand Identity Prism

When you think of brands, there are probably a few that come to mind. Brands that you use and see every day are the most prominent; Coca-Cola, Tide, Apple. These multi-billion dollar companies have worked tirelessly to reach their consumer base, and build strong a strong brand identity, and that is a large part of….

74th Annual IHCA Convention & Expo

Stevens & Tate senior marketing executive to share insights at the 74th Annual IHCA Convention & Expo this September 9-12, 2024.

FABTECH North America 2024

Dan Gartlan, Stevens & Tate President and CEO, to share marketing insights at FABTECH North America 2024 on October 15-17, 2024.

visual metaphor

The Advantages of Using Visual Metaphors In Advertising

Using visual metaphors in your advertising allows you to showcase your brand’s creativity and personality. As a result, your ads will be more memorable, and your audience will be more engaged.

marketing dashboard

The Importance of Implementing a Marketing Dashboard

At this point in time, most businesses realize how important data is and how analyzing the data that they collect can provide valuable insight into the performance of their marketing tactics as well as into how their audience behaves. The challenge lies in making those metrics easy to access and easy to read for everyone….

How Your Web Page Speed Effects Your SEO and Google Ads Performance

For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. Implementing a robust SEO strategy is crucial to ensure visibility and competitiveness in the digital landscape. Knowing how to optimize….

visual storytelling

Visual Storytelling Techniques That Will Take You To The Next Level

Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. Considering the fact that 72 percent of consumers would prefer to learn about products or services via video and that the average consumer watches around….

Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

You need to understand consumer behavior to attract your target audience. In order to understand consumer behavior, you need to understand consumer purchasing decisions, and what influences them.