Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. However, new behavioral biometrics, such as eye-tracking software, has made it easier to determine exactly how someone….
Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results. The….
It can be a challenging task for a small business owner or entrepreneur to get off the ground floor. While inbound marketing will certainly be effective, it’s important to keep in mind that there are thousands of other companies just like yours that are likely doing the same thing. It’s why you should take every….
In the current dynamic media environment, a skillfully crafted press release holds immense value for businesses, organizations, and individuals in effectively sharing information with the public.
Customer retention program that allows you to continue to engage with existing customers so that they will continue being your customer. Inbound marketing is a very involved, long-term strategy that businesses put a lot of time and resources into – as they should. However, one of the issues that many companies have is that they….
In this day and age, it’s pretty difficult for consumers to not be inundated with dozens of advertisements. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business. The most effective way to target your audience is to make use of the consumer data that….
Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels. This is where….
Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. Many consumers will ask friends and family for recommendations or look up online reviews before doing business with a particular brand. They do this….
OTT marketing is a form of marketing in which ads play during the streaming of content provided via high-speed Internet connections. Because it’s so important to stay on top of the latest trends in order to avoid falling behind your competition, OTT marketing is something every business should explore. As new technologies emerge, new marketing….
One of the most important things a company can do is set regular business goals. They point the business in the right direction and keep activities focused on achieving specific objectives. Now, writing down a general goal is a good start, but to make them happen, you must take action. And that is why your….
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