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How Marketers Can Connect with the 3 Mindsets of Search

A recently released research study by About.com and Latitude identifies three distinct mindsets in search and offers insight into how marketers can offer ads and align them with content that better appeals to each mindset. Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning of “expertise” in the….

iCloud, iPad, and Seniors

How The Apple iPad and New iCloud Can Connect More Seniors Research continues to show the positive, life-enhancing effects that the Internet can have on senior adults. Beyond just staying in touch with family and friends, going online provides seniors with an interactive outlet to the world – and studies show that it can also….

Google Analytics and Social Interaction Tracking

With the popularity of social sites like Facebook, Twitter and LinkedIn, Google Analytics has added Social Interaction Analytics. When using Google to search for something, you may have noticed the +1 box that appears next to the displayed results. You can even see these +1 boxes on the Google Adwords ads that can show up….

Grocery Advertising Agency News: How Kraft Will Market Its Grocery Business After the Split

Kraft Foods CEO Irene Rosenfeld signaled today that the food giant will continue to aggressively market its North American grocery brands, even after the business is severed from its faster-growing global snacks unit in a split planned for the end of next year. “If you believe that there is a new normal of slower consumption….

Mobile Marketing: Online Coupons Boast High Redemption Rate

The recession has encouraged a host of deal-seeking behavior among consumers, including searching out online and mobile coupons as well as taking advantage of daily deal offers, which have risen in popularity dramatically. And thanks to television shows like “Extreme Couponing” where shoppers save hundreds of dollars during strategically planned supermarket visits, old-fashioned coupon-clipping is….

Sharpie Draftfcb Celebrates Magic-Marker Artists Like Cup-Doodler Cheeming Boey

The permanent marker might not be as celebrated as the paintbrush, the chisel, or even the ball-point pen. But it can launch an artistic career just the same.

Death of Traditional Outlets Has Been Greatly Exaggerated

Mark Twain famously quipped that news of his death was exaggerated when the press mistook his cousin’s serious illness for his own. Today, much the same could be said about traditional media. It seems that its death is foretold by any number of pundits with every new release of data on social media and digital….

Now I Am Stuck On Band-Aid® 54 Ways

So I have a cut on my finger from yard work and I go to the local drugstore to get my adhesive bandage. Funny, but as I typed that, it doesn’t sound right. We call tissues- Kleenex®, just as we call mayonnaise- Miracle Whip® and even paper towels are Scot Towels®. It is only fitting….

The Decline of the American Household

An astonishing report from Ad Age, shows that the marketing landscape has changed when it comes to the American Household. Once the target for most marketers, this study shows the decline of households of married couples with children will have many marketers re-evaluating their efforts. Below is an excerpt from the article on adage.com, be….

Ray Ban Stays Brand Loyal

I’ve decided I want to a new pair of sunglasses. And not just any old sunglasses – I want Ray Bans! Of course I do. If I haven’t mentioned it before I will now – I am a slave to packaging. I love marketing and I will buy anything that is packaged and marketed well…..