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Growth Driven Web Design: A Website As Active As You
No company is stagnant. If you are a business owner, you understand this better than anyone. Revenues and sales change from month to month, goals shift and adapt as deadlines draw near, and new employees bring fresh perspective and energy to the company. So why do so many websites stay idle as the company they….
The Brand Development Process Demystified
“A brand is a person’s gut feeling about a product, service, or company. You can’t control the process but you can influence it.” Marty Neumeier- Brand Gap Grandeur, class, and opulence are what come to your mind at the mention of a Rolls-Royce. This is because Rolls-Royce has defined and positioned itself as such. A….
Creating Measurable Social Media Goals
Social media is a necessary part of advertising online. It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things. Even though it is so important, a lot of businesses still struggle with how to do it successfully. Here are some tips and strategies to help you….
How To Develop Content To Build Customer Loyalty
Today, online content plays a critical role in marketing your business. It showcases the products and services that you offer, as well as positions you as an expert in your industry or niche. But, did you know that it is also critical for building customer loyalty? Online content can help you convert prospects and bring….
How To Assess Your Inbound Marketing Plan
Inbound marketing has become one of the most efficient ways for marketers to sell online. It is based on developing high-quality content to relevant to the prospective buyers who you can turn into buyers. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. Marketing metrics is….
Drip Email Marketing vs. Lead Nurturing Campaigns; When To Use Each
Many marketing tools seem similar and are often mistaken for one another. Two tactics that are often confused are drip email marketing and lead nurturing campaign. It’s true that there are similarities in the way they work. However, they are two distinct tactics that serve different purposes. You should have both in your marketer’s toolbox….
The Right Lead Nurturing Strategy Can Help You Stay Top of Mind
Just as you put thoughtfully planned initiatives in place to help with new lead generation, you must also think about how you will then nurture these prospects through the sales cycle once you obtain the lead. Successful attraction marketing is having leads. A smart, strategic email and direct mail program can help you maintain a….
The Buyer’s Journey Explained Stage By Stage
As technology advances, the amount of research done prior to making a purchase increases. Because it is so convenient to search for questions and concerns on a smartphone, tablet, or computer, people are becoming more cautious in their purchase decisions and want to be absolutely sure that they make the right choice. That’s why it….
Improve Your Marketing Strategy By Asking These 4 Questions
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu – The Art of War Often in business, we feel like we’re on a good marketing strategy. But, as we move further away from when that strategy was defined, we’re really just going through the motions…..
How to create a buyer persona template for the homebuilder market
When it comes to marketing to your target audience, using basic demographics, such as age, married status, income, and geography is no longer enough. That kind of information, while helpful, is still too general. Your home building services are going to appeal to certain types of buyers, which means you’re going to need to pinpoint….
