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Are Smart Phones Making Us Dumb?
Mark Beebe | September 18, 2013 | Stevens and Tate As you know or might not know I am a fact guy. Love and eat facts all day. I am fascinated as to how many people use the smart phone to send texts, check email or watch a show in the car. Let’s start this….
Did The Tivo Revolution Destroy The Metric System?
Remember the big THREE…CBS, NBC, and ABC? These three companies were running the demographics back in the day and competing for shares. ABC Roots in 1977 was watched by 36 million viewers, still the third-most watched U.S. TV program ever. ABC made one smart move when in 1970 it aired Monday Night Football. 667 games….
When In the Windy City, Do as the Chicagoans Do.
There is something to be said for Chicago natives. For as much as we hate the city sometimes, we love it twice as much. Saying where you’re from comes with a sense of dignity unique to the Windy City. Your El stop is a badge of honor. The Sears Tower will always be the Sears….
Will Apple’s iTunes Radio Put a Lock on Pandora’s Box?
Apple recently announced an addition to its new iOS7 software, which will incorporate its own version of Pandora’s Internet Radio service titled, iTunes Radio. The service will function very similarly to Pandora, but will harness the data accumulated through the user’s iTunes account in order to see what music the listener currently likes, has liked….
In Life and Advertising, Can Less Be More?
We are busy. Everyone is busy. Each of us manages many different tasks throughout the day, but how often do we pause to think about what we’re really doing? Are we just checking things off our never-ending To Do list, or are we engaging mindfully in actions that will bring us closer to our goals?….
The Biggest Marketing in the History of Marketing is to get you relaxed
So a common conversation I hear often begins with “Does marketing work”? If marketing didn’t work, how did you know about the new shows or movies coming out? What signaled you that the new iPad minis were shipping? Marketing is everywhere from bands to what telephone service you choose. But in my estimation the greatest….
Is Crowdfunding as a Social Media Strategy Here to Stay or Just a Passing Fad?
Have you heard about the Veronica Mars Kickstarter miracle? In just 11 hours, the ever-loyal fan-base of the cancelled show guaranteed that their favorite adult Nancy Drew-esque sleuth would return, this time to the big screen, to the tune of $2 million. The excitement for some is palpable. What exactly is crowdfunding? Is this the sign of a….
5 Keys to Successful Social Media Marketing Campaigns
There are no hard and fast rules for social media marketing campaigns. What works well for one company could fail magnificently for another. Searching for sure-fire techniques is like searching for Amelia Earhardt, answers are out there, but they’re just really hard to find. You want buzz. You want a unique message that says, “This….
The Marketing Lesson of Lance Armstrong
Ouch! Lance Armstrong finally comes clean after lying for so many years. But how did we totally find out about the truth? Oprah Winfrey! Here is an inventive way to get the word out. However, the ratings failed. Let me put it in perspective: 34 million watched Bill and Hillary Clinton in regards to Gennifer….
Targeting The Target While They Are A Target
Here are the numbers just released: 86% of adult Americans who DO NOT want political ads tailored to their interest. The total number of display ads delivered to U.S. internet users in the first quarter of 2011-$1.11 Trillion. Today the amount of display ads are $10.9 billion. That is a staggering number to understand for….
