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77 search results for: long-term strategy

11

How to Share Your Message With A New Brand Strategy?

Brands fight to gain attention. Brands need communication without words. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles, but brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Without branding, there is no differentiation. Without differentiation, there is….

14

Direct vs Indirect Marketing

You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Difference Between Direct and Indirect Marketing Direct marketing involves engaging with leads or customers directly. For example, sending a customer….

15

Traditional Marketing vs. Digital Marketing

No matter how big your business might be, whether it’s a small mom and pop store tucked away in a small town or a large corporation, advertising is an absolutely vital component of your success. If you do not invest in marketing your business, you’re unlikely to be able to spread any brand awareness. Not….

20

Developing Inbound Marketing Strategies For Your Business

Everyone is familiar with traditional marketing. Traditional marketing includes TV commercials, radio ads, magazine ads, billboards, and more. While such marketing can still be very useful, it’s not always a cost-effective option for smaller businesses. It’s one of the reasons why most businesses have set up websites and social media pages (such as on Facebook). What you may not….