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If you’re running a manufacturing business, you should strongly consider implementing digital marketing into your overall marketing strategy. Although traditional marketing may still suit you well, there are advantages to digital marketing that traditional marketing can’t offer.
Every company’s goal is to succeed and in order to succeed, it has to grow. A business that doesn’t grow won’t succeed in the long run. There are two ways that your business can grow: organically and inorganically. Inorganic growth is driven by capital; for example, via a merger or acquisition. Organic growth is driven….
In a competitive marketplace, the use of storytelling in branding can make a significant impact. This article explores successful brand stories and extracts valuable lessons that can be applied to your own brand strategy. By incorporating relatable protagonists, emotional appeals, authenticity, and purpose, brands can create a lasting connection with their audience. Discover the power of brand storytelling and learn from renowned brands to elevate your marketing efforts.
Email marketing is one of the time-tested marketing strategies used by many businesses. And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. For many, their emails often go unnoticed or ignored by their audience. If this is the case, you’re not alone. The….
The August 2023 edition of “What’s Trending” covers noteworthy marketing news, including Quiznos’ comeback attempt with the return of the Spongmonkeys mascots and Twitter’s struggles with a 50% drop in advertising revenue after Elon Musk’s takeover. Netflix discontinues its ad-free plan, introducing a new ad-supported option to diversify revenue. The marketing program focuses on the core difference between buyer and customer journeys, lead generation content marketing, and reasons to invest in OTT marketing. The report highlights summer advertising trends with AI tools and short-form videos dominating, and the impact of “estimated read time” in meta descriptions on SEO. Hootsuite’s report guides marketers through the 2023 social media landscape amid economic uncertainties.
Marketing your business is critical to not just achieving growth, but to simply surviving. If you’re a small to mid-sized company, then marketing is absolutely essential to generating awareness of your business. However, effective marketing can be very challenging without experience, not to mention that it can be very time consuming as well. Businesses that….
As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind….
In this blog, we’ll discuss how interactive content works, its benefits, and some strategies you can implement to boost your marketing.
Growth-driven design is a revolutionary approach to creating high-performance websites founded on analytics and designed with specific objectives for continuous improvement.
In this blog post, we cover how public relations plays a pivotal role in establishing an organization’s brand recognition.
