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87 search results for: long-term strategy

44

The Power of Story Branding: What We Can Learn from Successful Brand Stories

In a competitive marketplace, the use of storytelling in branding can make a significant impact. This article explores successful brand stories and extracts valuable lessons that can be applied to your own brand strategy. By incorporating relatable protagonists, emotional appeals, authenticity, and purpose, brands can create a lasting connection with their audience. Discover the power of brand storytelling and learn from renowned brands to elevate your marketing efforts.

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Ways You Can Improve Your Email Personalization

Email marketing is one of the time-tested marketing strategies used by many businesses. And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. For many, their emails often go unnoticed or ignored by their audience. If this is the case, you’re not alone. The….

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What’s Trending In Marketing For August 2023

The August 2023 edition of “What’s Trending” covers noteworthy marketing news, including Quiznos’ comeback attempt with the return of the Spongmonkeys mascots and Twitter’s struggles with a 50% drop in advertising revenue after Elon Musk’s takeover. Netflix discontinues its ad-free plan, introducing a new ad-supported option to diversify revenue. The marketing program focuses on the core difference between buyer and customer journeys, lead generation content marketing, and reasons to invest in OTT marketing. The report highlights summer advertising trends with AI tools and short-form videos dominating, and the impact of “estimated read time” in meta descriptions on SEO. Hootsuite’s report guides marketers through the 2023 social media landscape amid economic uncertainties.

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Why Hiring a Marketing Agency Would Benefit your Company

Marketing your business is critical to not just achieving growth, but to simply surviving. If you’re a small to mid-sized company, then marketing is absolutely essential to generating awareness of your business. However, effective marketing can be very challenging without experience, not to mention that it can be very time consuming as well. Businesses that….

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5 Strategies to Gain More YouTube Subscribers

As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind….