Utilizing PR Tools When Growing Your Company’s Brand Recognition
In this blog post, we cover how public relations plays a pivotal role in establishing an organization’s brand recognition.
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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns
/in Articles, Directors, SEO/by Nicole WagnerThe use of PPC (pay per click) advertising can be beneficial for countless reasons. Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. It’s why Google AdWords continues to be popular with advertisers. Let’s take a….
How To Transition From Traditional Advertising to Inbound Marketing
/in Articles, Directors, Inbound Marketing/by Nicole WagnerIf your brand has been focusing on solely traditional advertising methods, then it’s time that you consider inbound marketing. Although traditional advertising, such as TV or radio commercials, print ads and billboards can all be successful strategies when properly utilized, they are short-term strategies. Purely focusing on these advertising methods also means that you are….
Understanding Growth Driven Design & Its Methodology
/in Articles, Directors, Inbound Marketing, Website Design, Website Growth Driven Design/by Nicole WagnerYour website design is arguably the most important element of a successful inbound marketing strategy. The website is the foundation of all your online marketing efforts, after all. When it comes to designing your website, there are two main ways to go about it. You can implement a traditional website design, in which you employ….
What Are The Benefits Of Using HubSpot Marketing Automation Tools?
/in Articles, Blog, Direct Marketing, Directors, Inbound Marketing, Lead Nuturing, Marketing Strategy/by Nicole WagnerCreating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO, creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. Because these tactics all require constant attention to be effective, you should strongly consider the….
5 Digital Marketing Tactics For Senior Living Communities
/in Articles, Blog, Directors, Senior Living Marketing, SEO, Website Design, Website Growth Driven Design/by Nicole WagnerMore and more seniors are becoming tech savvy, using smart phones and tablets to communicate with family and friends. They also use their smart devices to do their own research on where they want to live and how they want to do it. This is one reason why digital marketing tactics are critical for senior….
Using a Website Redesign Checklist
/in Articles, Blog, Directors, Website Design, Website Growth Driven Design/by Nicole WagnerWhen it comes to redesigning your website, there are a lot of different elements you’ll need to address, which is why you should use a website redesign checklist. The following website redesign checklist will help you gather all of the data you need as well as address the most important aspects of your website’s design:….
The Use of Inbound Marketing in the Manufacturing Industry
/in Articles, Directors, Inbound Marketing/by Nicole WagnerWhen it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. This is no longer true. In fact, there are some real benefits….
The Use of Inbound Marketing in the Manufacturing Industry
/in Articles, Directors, Inbound Marketing/by Nicole WagnerWhen it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. This is no longer true. In fact, there are some real benefits….
7 Package Design Tips for Creating a Strong Brand
/in Articles, Brand Development, Directors/by Mark BeebeThere are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products. Not only should the design of your packaging properly reflect everything you want to say about your product, but it should also make it recognizable as being part of….
