Understanding Consumer Expectations Around Omnichannel Approach
An omnichannel approach allows customers to engage with a brand no matter what platform they’re on or what device they’re using.
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The Importance of Understanding and Mapping the Consumer Journey
/in Articles, Directors, Inbound Marketing/by Dan GartlanMapping the consumer journey is important because it gives you a better understanding of how consumers act and how you can help nurture them towards a purchasing decision. By mapping out your consumer journey, you’ll be able to personalize your engagement with them more effectively and identify vital touchpoints that can help improve your conversions.
How To Develop Content To Build Customer Loyalty
/in Articles, Attraction Marketing, Content Marketing, Directors/by Debbie SzwastToday, online content plays a critical role in marketing your business. It showcases the products and services that you offer, as well as positions you as an expert in your industry or niche. But, did you know that it is also critical for building customer loyalty? Online content can help you convert prospects and bring….
How to Improve Brand Recognition in 2021
/in Articles, Brand Development, Brand Positioning, Directors/by Mark BeebeDeveloping your brand is essential to your ability to attract new leads and convert new customers. The more recognizable your brand becomes, the easier it will become to generate brand trust and to build your audience. For instance, if a consumer is searching for a specific solution and they find two or three options, one….
Five Tips for Effective Inbound Marketing for Healthcare
/in Articles, Blog, Brand Positioning, Digital Media, Directors, Inbound Marketing, Lead Generation, Marketing Strategy, Senior Living Marketing, Social Media, Trending, Website Design/by wpsuperadminQuality healthcare has always been important, but it’s even more important during the pandemic. More people are searching for health-related information than ever before. As such, it’s critical that your healthcare business is in a position to be found. To achieve this, you need to implement a strong, long-term inbound marketing strategy. A good inbound….
Guide to B2B Marketing During Covid-19
/in Advertising Agency, Articles, B2B Marketing, Behavioral Marketing, Blog, Consumer Marketing, Directors, Marketing Strategy/by wpsuperadminCompanies around the country are affected by the current COVID-19 pandemic. However, even if business is slower than normal, it does not mean that you should stop your marketing efforts. While you may not see short-term results during this pandemic, your marketing strategy can put you in the position to see results over the long-term…..
6 Tips for Choosing an Advertising Agency
/in Advertising Agency, Articles, B2B Marketing, Brand Development, Directors/by Nicole WagnerMarketing your company is a must if you have any hope for success. Unfortunately, marketing your company effectively can be very time-consuming and can require a significant amount of resources. It’s why many businesses choose to outsource to an advertising agency. There are many reputable agencies out there to choose from; however, there are also….
5 Reasons to Use HubSpot
/in Articles, Brand Development, Directors/by Nicole WagnerThere are a lot of marketing platforms out there that can be incredibly helpful when it comes to creating, managing, and tracking your marketing and sales efforts. Out of these platforms, HubSpot is one of the very best. The following are five reasons to consider using HubSpot as one of your main inbound marketing tools:….
Whats Trending in Marketing For February 2020
/in Articles, Directors, Marketing Strategy, Trending/by Nicole WagnerBeing informed about current and recent marketing trends, is an excellent tool for advertisers to have. That way, you can evaluate past strategies and find new ways to stay ahead of the competition. We’re aware that keeping up with these trends can often be difficult. As a result, the following articles come from popular marketing….
6 Reasons Why Your Business Needs B2B Inbound Marketing
/in Articles, B2B Marketing, Directors/by Nicole WagnerThere are many B2B companies that continue to advertise using more traditional methods, such as TV commercials, magazine ads, cold calls, and more. While traditional marketing can be effective, it’s a good idea to implement a variety of different marketing strategies. This includes inbound marketing. The main difference between inbound marketing and traditional marketing (often….
