It is a common misconception that marketing automation and email marketing are essentially the same thing. In email marketing, you build an email list and then start sending out emails to market your business. You get statistics back showing how many people opened the email and which ones clicked through to your offer. While the….
Email marketing may be one of the oldest forms of online marketing, but it has not lost its relevance. Despite the fact that many businesses are focusing more on social media marketing and SEO, email marketing should still be a priority for any online marketing strategy. The use of email can help you deliver valuable….
If your website has sat untouched for more than a few years, then there’s a good chance that it might be in need of an overhaul. Your website should be continually bringing in new leads, increasing your brand awareness and establishing your brand authority. If your website isn’t currently doing these things, then you’re not….
Most people love free SEO tools. Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. Increase SEO using Google Trends in the following ten ways.
Implementing a robust SEO strategy is crucial to ensure visibility and competitiveness in the digital landscape. Knowing how to optimize your mobile site for speed will make all the difference to your search engine rankings.
Blogging has become a great way for companies to write about content that relates to what they do. This can include tips and advice on anything the company is an authority on. How can my company have a successful blog? Here are 6 expert tips to help you out.
Social listening plays a key role in growing your business and increasing your company’s brand trust with its customers.
Step into our April 2024 edition of “What’s Trending in Marketing,” exploring the latest insights and strategies. Discover AI-powered advertisements, the rise of podcasts, innovative video marketing for senior living communities, and the effectiveness of user-generated video content.
Learn some of the newest interactive email marketing trends to take advantage of.
Creating buyer personas is an important part of an inbound marketing strategy because they help define your target audience and help you tailor your advertising towards that audience.
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