Crafting a Compelling Brand for Senior Living Success
Senior living facilities need a captivating brand to stand out and succeed in today’s market.
Entries by Mark Beebe
Boost Your Brand: 4 Proven Ways to Master Earned Media Strategy
Earned media is coverage of your brand that you did not pay for. A good earned media strategy is crucial to a brand’s success.
Introducing the 4C Marketing Model and why you should follow it
The 4Cs of marketing — Customer, Cost, Convenience, and Communication – represent a customer-centric approach to marketing strategy. The 4Cs of marketing focus on understanding and meeting customer needs and it is customer-centric alternative to the traditional 4Ps.
Learning from the Best: 10 Examples of Great Website Design
Explore a collection of 10 exceptional website designs that excel in driving business growth through outstanding user experience and performance. From industry leaders like Dropbox, Freshbooks, and Airbnb, learn valuable insights and inspiration to enhance your own web design strategies. These remarkable examples demonstrate the power of effective design in capturing audience attention, fostering engagement, and achieving tangible results. Discover how these companies have leveraged their websites to create impactful online experiences that contribute to their business success.
Creating Advertising Strategies That Work
Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’.
5 Storytelling Techniques You Should Use For Your Marketing Efforts
There are many different storytelling techniques you can use to boost your marketing efforts. Here are five techniques that you should be sure to implement to boost your storytelling capabilities.
Stevens & Tate Marketing Receives W3 and Davey Awards for JULIE, Inc.’s 50th Anniversary Video
(LOMBARD, IL) – Stevens & Tate Marketing has been honored with a W3 Award in the category of Branded Entertainment–Not-for-Profit and a Silver Davey Award in the category of Film/Video-Corporate Image for “Protecting The People In The Land Of Lincoln,” the 50th anniversary video created for its client JULIE, Inc. These prestigious awards recognize excellence in….
What is Brand Development and How Does It Work?
A successful business depends on your ability to strengthen your brand reputation and generate brand awareness. To do that, you need to develop a strong brand. Your brand consists of a lot of different elements. Those elements combine to create a brand identity that separates your business from your competitors. Brand development is the ongoing….
Three Videos Every B2B Website Should Have
Research shows that relevant, compelling content is a key ingredient for making your website stand out. While some websites may have great landing pages, they may lack other types of content. If you want your B2B website to beat the competition and increase sales with an effective video marketing strategy then you should include these….
Stevens & Tate Marketing Wins Coveted Award Of Excellence For JULIE’s Long-Form Corporate Image Video
Stevens & Tate Marketing won The Communicator Award of Excellence for their 50th-anniversary video for JULIE, Inc. The video, titled “Protecting The People In The Land Of Lincoln,” highlights Illinois landscapes and JULIE’s dedication to safe digging and utility protection, using drone footage, inspirational music, and a heartfelt narrative.
