4 Ways to Improve Your Brand’s Earned Media Strategy
Earned media is coverage of your brand that you did not pay for. A good earned media strategy is crucial to a brand’s success.
Entries by Mark Beebe
What is Brand Development and How Does It Work?
A successful business depends on your ability to strengthen your brand reputation and generate brand awareness. To do that, you need to develop a strong brand. Your brand consists of a lot of different elements. Those elements combine to create a brand identity that separates your business from your competitors. Brand development is the ongoing….
Three Videos Every B2B Website Should Have
Research shows that relevant, compelling content is a key ingredient for making your website stand out. While some websites may have great landing pages, they may lack other types of content. If you want your B2B website to beat the competition and increase sales with an effective video marketing strategy then you should include these….
Stevens & Tate Marketing Wins Coveted Award Of Excellence For JULIE’s Long-Form Corporate Image Video
Stevens & Tate Marketing won The Communicator Award of Excellence for their 50th-anniversary video for JULIE, Inc. The video, titled “Protecting The People In The Land Of Lincoln,” highlights Illinois landscapes and JULIE’s dedication to safe digging and utility protection, using drone footage, inspirational music, and a heartfelt narrative.
The Brand Identity Prism
Brand Identity is one type of identity to portrays the right image to its consumers. Logo, color palette, typography, and packaging are some of the visual components of the brand identity.
The Advantages of Using Visual Metaphors In Advertising
Using visual metaphors in your advertising allows you to showcase your brand’s creativity and personality. As a result, your ads will be more memorable, and your audience will be more engaged.
Visual Storytelling Techniques That Will Take You To The Next Level
Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. Considering the fact that 72 percent of consumers would prefer to learn about products or services via video and that the average consumer watches around….
Crafting a Compelling Brand for Senior Living Success
Senior living facilities need a captivating brand to stand out and succeed in today’s market.
Considering The Pros and Cons of Using Artificial Intelligence In Marketing
Businesses use AI tools to help collect and analyze customer data as well as to engage with customers and prospects on their website and social media channels.
Digital Communication Tools to Help Build a Human Brand
While in the past the customer experience has been based around the product being offered, these days, you need to look at the big picture.
