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Client-Agency Relationship

6 Reasons Why You Should Attend a Conference

Attending a conference can help to educate you about different aspects of your industry, and can also help you stay up to date on the latest trends.

holiday digital marketing

What’s Trending in Marketing For November 2023

Learn the latest November 2023 marketing trends, news, and insights curated by Stevens & Tate Marketing. Here we provide ideas improving your marketing program.

The Power of Social Media Influencers: Why it works

At this point in time, most businesses are well aware of the power of social media. According to Statista, roughly 79 percent of the American population has a social media profile, which accounts for almost 247 million people. However, simply having a social media presence isn’t enough. If you really want to take advantage of….

smart goal examples

How To Incorporate Smart Goals Into Marketing Plan Development

Now, most of us have heard about how to develop SMART goals. But, how do you incorporate them into your marketing plan development? A quick recap: SMART goals are those that are specific, measurable, attainable, relevant and time bound. This format makes it easier to see where you need to go and how to measure….

advertising budget

Optimizing Your Advertising Budget: 5 Essential Factors for Success

In an era of rapid media evolution, the key to a successful advertising strategy lies in strategic planning and adaptation. Discover the essential elements that can elevate your advertising budget and media plan to new heights.

brand loyalty

The Brand Loyalty Of Generation X

Consumers like certain brands. They develop a trust that the brand’s products are of the right quality and a good value.

relationship marketing strategy

5 Ways To Improve Your Relationship Marketing Strategy

It may seem obvious, but building a business is a long-term effort. As such, it requires a long-term strategy. You can’t succeed by only making quick sales. You need to build a customer base — it’s the only way to not only grow, but to survive. Unfortunately, a lot of businesses assume that once someone….

Maximizing Email Personalization

Black Friday is one of the largest shopping days, where consumers buy everything from electronics and household items to software, services, and subscription plans. But how can you maximize Black Friday sales? One obvious answer is to tap into the power of email personalization.

Essential Website Updates for Senior Living Communities

This article will explore the key website updates that senior living communities should consider making to stay relevant and provide the best possible experience for their audience. 

mobile optimized website

The Importance of Having a Mobile Optimized Website

Unlock the full potential of your website by embracing mobile optimization. Discover the difference between a mobile-friendly and a mobile-optimized site, and learn why the latter is crucial in today’s digital era. Dive into the benefits, from enhancing user experience and improving website speed to boosting user engagement and optimizing for mobile SEO. Don’t miss out on attracting local customers and growing your business—explore the indispensable strategies for mobile optimization to stay ahead in the dynamic world of online presence.