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Utilizing PR Tools When Growing Your Company’s Brand Recognition
In this blog post, we cover how public relations plays a pivotal role in establishing an organization’s brand recognition.
Improving User Experience With Good Website Navigation Design
It’s not a stretch to say that your website is one of — if not the — most important element of your inbound marketing strategy. Without it, there’s very little that you can do. Because of this, it’s essential to make sure that poor web design doesn’t frustrate your visitors. Content quality will not mean….
A Guide to the Decision Stage of the Buyer’s Journey
After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. It’s at this point that consumers are in the decision stage of the buyer’s journey. What Is The Decision Stage Of The Buyer’s Journey? The….
Why TV Advertising Remains Effective
Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true. Businesses are still having a lot of success with outbound marketing, especially TV advertising. The….
What Experiential Marketing Companies Can Gain By Blending Experiential Marketing With Digital Works
Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3. They set up booths….
Social Media Solutions: Understanding The Importance of Social Media Engagement vs. Following
Social media has become one of the most important marketing platforms over the past decade or so. This is because there are hundreds of different social channels out there, all of which cater to different demographics. If you can find the right social platform, you will find it much easier to find and target niche….
Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns
The use of PPC (pay per click) advertising can be beneficial for countless reasons. Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. It’s why Google AdWords continues to be popular with advertisers. Let’s take a….
How To Transition From Traditional Advertising to Inbound Marketing
If your brand has been focusing on solely traditional advertising methods, then it’s time that you consider inbound marketing. Although traditional advertising, such as TV or radio commercials, print ads and billboards can all be successful strategies when properly utilized, they are short-term strategies. Purely focusing on these advertising methods also means that you are….
Understanding Growth Driven Design & Its Methodology
Your website design is arguably the most important element of a successful inbound marketing strategy. The website is the foundation of all your online marketing efforts, after all. When it comes to designing your website, there are two main ways to go about it. You can implement a traditional website design, in which you employ….
Understanding The Importance Of Brand Soul In Digital Engagement And How To Leverage It
One of the biggest challenges facing any business is losing the image of a corporate entity and creating an image of a brand that’s more personable and engaging. This is called having a brand soul. Without a brand soul, your audience will have trouble connecting with your brand on a personal level. The following are….
