Get the Scoop on the Topics that Matter Most
Your Source For The Hottest Buzz From Around The Industry.
Creative. Media. Advertising. Marketing. Branding. Online. Search. Social. This is where you’ll find news, updates and insight on everything you need to know to keep ahead of your consumer, technology and the marketplace. Also find tips from our leadership and learn something from an advanced viewpoint—with new directors’ blog posts added every month.
There’s always something new to explore here…so check back frequently to stay up to date on the latest advertising articles. Want to talk about something you read? Get in touch with us, now.
5 Digital Marketing Tactics For Senior Living Communities
More and more seniors are becoming tech savvy, using smart phones and tablets to communicate with family and friends. They also use their smart devices to do their own research on where they want to live and how they want to do it. This is one reason why digital marketing tactics are critical for senior….
Generation X Matters: How to Tell Your Brand Story to Them
Generation X, often referred to as the middle child, is the generation sandwiched between the baby boomers and the millennials. And just like the middle child, they often feel forgotten, especially when it comes to marketing. However, this generation has impressive buying power and are essential to consider when determining how to tell your brand….
The 5 W’s Of A Thank You Page
Thank you pages are an important part of the inbound methodology. To better understand a thank you page, it is best to look at the 5 W’s: Who, what, when, where, and why. Who sees a thank you page: Anyone who chooses to follow a link on your website to obtain an eBook or a….
How To Tell Your Brand Story Using Personas
When considering how to tell your brand story, you must think of the role of the audience as well as that of the storyteller. Stories create wonder, excitement, and engagement in the world they create. Through storytelling, your business can engage with its audience on a much more emotional level. Connecting with your key audience….
How To Tell A Better Business Story
A critical key in modern marketing is storytelling. For your story to be effective, however, it needs to convey a meaningful message to your audience. Read more on how to tell a better business story.
6 Effective Call To Action Examples
Great content is essential to building brand authority, attracting leads, engaging with leads, building trust, and more. However, good content will only take you so far. If you want your leads to take action once they’ve read or viewed your content, you’ll need to end with a convincing call to action. Without calls to action,….
How Data Driven Creative Is Shifting The Advertising Industry
It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. However, now that advertisers have access to significant amounts of data, including personal customer information as well as audience behaviors, creative decisions are being informed by their data…..
Real Estate Marketing Trends You Should Implement Into Your Marketing Strategy
The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home. These days, the majority of homebuyers do their househunting online, which means….
What is Attraction Marketing And How Can It Set Your Business Apart
Attraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. This is accomplished through developing your brand marketing strategy by evaluating your marketing goals,….
What General Data Protection Regulation Means For You
GDPR (General Data Protection Regulation) is legislation that went into effect in May of 2018 which gives you as an individual more rights and protection over your personal data. Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted….
