News and Insights
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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
Developing the Perfect Omni-Channel Marketing Strategy
The buyer’s journey has changed a lot over the years. This is a result of the consumer’s ability to explore multiple channels online and to engage in multiple ways. There is no distinct path that takes them from point A to point B in order to make a purchase. While one customer might begin doing….
What’s Trending in Marketing for May 2019
Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing….
What’s Trending in Marketing For April 2019
Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult. The following articles come from popular marketing blogs and highlight current marketing trends that we think are….
Eddie Bauer’s “Release the Fleece” Ad Campaign
Eddie Bauer’s recent ad campaign has put an interesting twist on a common seasonal item that many are familiar with: fleece. In their recent “Release the Fleece” campaign, E.B. focuses on the uses of emotional appeal, photography, and typography to draw their customers in and transforms this every-day product into a must-have commodity. Emotional Advertisement….
What’s Trending in Marketing For March 2019
Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular marketing….
Stevens & Tate Named a Top Integrated Marketing Company by Design Rush
Here at Stevens & Tate, our goal is to help businesses of all sizes to improve their marketing efforts in a substantial way so that they can not only achieve their marketing goals, but so that they can set their sights on even bigger goals that they may not have previously thought possible. As such,….
What’s Trending in Marketing For February 2019
As you begin launching any new marketing campaigns at the beginning of the year, it’s a good idea to check out some of the latest marketing trends. While some marketing trends come and go, many of them have the potential to influence your own marketing efforts for the better, not to mention that the industry….
Mobile Marketing Trends to Keep Track of in 2019
Mobile marketing has taken its place over the past few years as one of the most important marketing strategies that you can implement. This should be no surprise, considering the fact that mobile devices accounted for almost 50 percent of the world’s web page views last year. Because of this, it’s important that you keep….
The Benefits of Using Behavioral Segmentation
Engaging your leads and building relationships with them is one of the most important aspects of successful inbound marketing. This becomes a lot easier when you have information about your leads that you can use to your advantage. Many marketers will take the information they gather from opt-in forms and surveys to segment their user….
Advertising Trends That Will Catch On In 2019
A lot of new–and effective–advertising trends caught on this year, many of which you should consider looking into. However, it’s always important to keep track of the latest advertising trends even if some of them come and go. Advertising trends that pop up could end up being perfect for your specific marketing needs, and they….
