News and Insights
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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
5 Ways to Align Sales and Marketing in 2019
One of the biggest challenges when running a business is making sure that you align sales and marketing with one another. It’s surprising how many companies have marketing and sales departments that never interact, leading to all kinds of inefficiencies within the marketing and sales processes due to a lack of communication. To help prevent….
Preparing Your Marketing Strategy for 2019
Successful marketing is based on your ability to continuously improve your efforts on a year by year basis. This means that now that 2018 has come to an end, you’ll want to take into account the previous year’s marketing successes and failures as well as new trends and needs when preparing your marketing strategy for….
What’s Trending for January 2019
Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new. The….
Starting 2019 Strong: A third award from Clutch
Over the course of 2018, our partnership with Clutch has been a close one. We’ve worked with this leading ratings and reviews firm to collect client feedback and gain insight on what we do best and, more importantly, what we could do better. So far, this close partnership and our tight client relationships have helped….
A Year In Review: Advertising Trends of 2018
The year is almost coming to an end, which makes it the perfect time to take a look at some of the most popular advertising trends that caught on in 2018. The following are not only some of the most popular advertising trends of the year, but also some of the most effective ones that….
Stevens and Tate Named Top Ad Agency in 2018 By Clutch.co!
Whether you’re looking for a commercial or a full on marketing campaign, our team at Stevens and Tate has been offering the best solutions to our partners since our start in 1992. As a B2B service company, we recognize that our success stems from the success of our partners, and that is why we aim….
Creating Successful Holiday Marketing Campaigns
Businesses tend to put extra effort into their advertising campaigns during the holiday season. While this is in part because people are buying gifts for one another, which means that there’s a general spike in sales, it’s also because Black Friday and Cyber Monday have become national institutions in themselves, a time when people search….
What’s Trending In Marketing For December 2018
This week in inbound marketing we look at Pinterest’s new carousel ad feature and Foursquare’s new way to measure a tv advertisement’s offline impact on store visits. Read more on the changes and marketing trends for this past month. Noteworthy Marketing News How Small Businesses Can Compete With Amazon This Holiday Season Amazon is convenient for the….
5 Examples for Great Social Media Branding
Large brands such as Coca-Cola and McDonalds have the necessary budgets to invest in A-list influencers and over-the-top Super Bowl commercials. The same cannot be said for startups and small-business struggling to make ends meet. This, however, won’t stop a smart marketer from taking a note or few from the best. Whether it’s a clever….
Using Lead Scoring to Identify Your Best Prospects
Although one of your main goals should be to capture as many potential leads as possible, it’s worth mentioning that not all leads are the same. Some leads are more qualified than others–and the last thing you’ll want to do is waste time trying to nurture low-quality leads when there may be other prospects that….
