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Using marketing analytics is essential to being able to judge the performance of your marketing efforts. They allow you to see what is and isn’t working in real time, thereby letting you adjust your strategy. Not only do marketing analytics improve your marketing efforts, but they also make you much more efficient. You don’t end….
Almost every business engages in inbound marketing in one way or another–and they should. Inbound marketing is an effective way to increase your brand awareness, build authority, and find new leads. However, it’s extremely broad. For instance, you could set up a social media page and that would be considered inbound marketing. To truly get….
Caring Communities is a full-service insurance management company. with a centralized goal of enriching, connecting, and sharing with those around them. This upcoming webinar will give guests an opportunity to learn how to keep building their own brand/ company. They will learn from Dan Gartlan, who has been in the advertising world for over 20 years.
With all the choices that consumers have in this day and age, just having a good product at a fair price point just isn’t going to cut it. Consumers don’t just care about the product (or service) they’re buying, they care who they’re buying it from, which is why your company’s brand identity is so….
Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3. They set up booths….
Social media has become one of the most important marketing platforms over the past decade or so. This is because there are hundreds of different social channels out there, all of which cater to different demographics. If you can find the right social platform, you will find it much easier to find and target niche….
When vetting brands, consumers often look far deeper than the simple surface messages that portray a company. In today’s age, more than ever, customers are choosing brands based on their set of core values–a major player in a brand story–in an effort to better understand the people behind the logo. Your brand story and your….
Generation X, often referred to as the middle child, is the generation sandwiched between the baby boomers and the millennials. And just like the middle child, they often feel forgotten, especially when it comes to marketing. However, this generation has impressive buying power and are essential to consider when determining how to tell your brand….
When considering how to tell your brand story, you must think of the role of the audience as well as that of the storyteller. Stories create wonder, excitement, and engagement in the world they create. Through storytelling, your business can engage with its audience on a much more emotional level. Connecting with your key audience….
