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91 search results for: storytelling
Your Company’s Core Values Play a Role in Developing Your Brand Story
/in Articles, Brand Story Telling, Directors, Storybranding/by Dan GartlanWhen vetting brands, consumers often look far deeper than the simple surface messages that portray a company. In today’s age, more than ever, customers are choosing brands based on their set of core values–a major player in a brand story–in an effort to better understand the people behind the logo. Your brand story and your….
Generation X Matters: How to Tell Your Brand Story to Them
/in Articles, Brand Development, Brand Story Telling, Directors, Storybranding/by Dan GartlanGeneration X, often referred to as the middle child, is the generation sandwiched between the baby boomers and the millennials. And just like the middle child, they often feel forgotten, especially when it comes to marketing. However, this generation has impressive buying power and are essential to consider when determining how to tell your brand….
How To Tell Your Brand Story Using Personas
/in Articles, Brand Development, Brand Story Telling, Directors, Inbound Marketing, Storybranding/by Dan GartlanWhen considering how to tell your brand story, you must think of the role of the audience as well as that of the storyteller. Stories create wonder, excitement, and engagement in the world they create. Through storytelling, your business can engage with its audience on a much more emotional level. Connecting with your key audience….
How To Tell A Better Business Story
/in Articles, Directors/by Dan GartlanA critical key in modern marketing is storytelling. For your story to be effective, however, it needs to convey a meaningful message to your audience. Read more on how to tell a better business story.
What is Attraction Marketing And How Can It Set Your Business Apart
/in Articles, Attraction Marketing, Directors, Inbound Marketing, Marketing Strategy/by Dan GartlanAttraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. This is accomplished through developing your brand marketing strategy by evaluating your marketing goals,….
How Behavioral Marketing Can Increase Sales
/in Articles, Behavioral Marketing, Directors/by Dan GartlanBehavioral marketing is a form of marketing that’s based on how a lead or customer behaves. You can find out how a person behaves through the use of website analytics, search history, browsing history, social media interaction (such as the type of content they engage with or post), web cookies, and more. This type of….
Why You Should Consider Using YouTube Videos For Senior Living Marketing
/in Advertising Agency, Articles, Blog, Digital Media, Directors, Senior Living Marketing, Video Marketing/by Nicole WagnerWhen it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent….
Telling Your Brand Story To Baby Boomers
/in Articles, Brand Development, Directors, Marketing Strategy, Storybranding/by Dan GartlanThe only thing in the world that is constant is change, and not many changes in recent history can compare to the way baby boomers have redefined how we approach everything in life, marketing and spending included. The baby boomer generation controls 70% of disposable income in the United States, and represent 44% of the….
Defining Your True Brand Story and Bringing it to Life Online
/in Articles, Blog, Brand Development, Directors, Storybranding/by Dan GartlanToday’s most well-known brands share a powerful marketing secret—its about connecting with customers on an emotional level and in a way that addresses their challenges. But how can you do this without pushing your ideas on prospects? Taking a true storytelling approach is the answer. Sharing your brand’s core values and competitive advantages in meaningful, memorable….
