Facebook Housing Ads1

Facebook Housing Ads: What’s Changed and What You Need to Know

Social media has left a great impact on the way we as a community engage with one another and live our lives. Perhaps, one of the greatest contributors to this new age of social media influence would be Facebook. For years, Facebook has kept friends and family connected, helped businesses grow, and entertained the population. All of which, is thanks to the consistent updates to the platforms on their webpage. As a result, Facebook housing ads have also changed their policies. These new rules affect marketers and advertisers, while impacting their clients such as home builders as well.

How it Happened

Unlike with most updates on Facebook, this one came as the direct result of a lawsuit. In March of 2019, The Department of Housing and Urban development sued Facebook for engaging in housing discrimination. On the grounds that Facebook was allowing advertisers to restrict who is able to see ads on the platform. Primarily based on characteristics such as race, religion, and national origin. Additionally, the housing department, known as HUD, claims that the company uses its data-mining practices to determine which of its users are able to view housing-related ads. This would put Facebook in violation of the federal Fair Housing Act.

As a result of the lawsuit, Facebook has partnered with several national organizations, to help counter these allegations against them. The National Fair Housing Alliance (NFHA), American Civil Liberties Union (ACLU), and the Communication Workers of America (CWA) have all helped establish changes that would better prevent housing discrimination from taking place on their website.

Special Ad Category

One of the first noticeable changes is the Special Ad Category. If you are in or want to reach people in the United States with ads that offer housing, employment, or credit opportunities, you must select the corresponding Special Ad Category. These ads will not go by by age, gender, ZIP code, multicultural affinity. It excludes any detailed options describing or appearing to relate to protected characteristics.

Advertisers using Special Ad Categories will no longer be able to access Lookalike Audiences; which help advertisers reach new users who closely resemble their existing set of users. Instead, advertisers will have to be able to create a Special Ad audience. Special Ad audiences are based on similarities in online behavior, without considering things like age, gender, and ZIP Code.

Similar Article: Real Estate Marketing Resources For Home Builders

Requirements & Restrictions

If any advertiser wishes to use Facebook housing ads, then there are rules that must be followed . As stated above, advertisements will not target by age. Instead, they have to operate in the standard 18-65+age range.

Zip Codes, are no longer in use in this form of advertisement. However, this is only a sample of the geographic target changes that await home builders. Before, home builders could target regions up to the nearest one-mile radius. Now they have to work with a maximum radius of 15 miles.

Similarly, The Special Ad Category comes with detailed limitations users must follow. These limitations include:

  • Developers and advertisers located in the U.S. or targeting users in the U.S and running ads with housing, employment and credit opportunities must specify their respective category.
  • Developers and advertisers located in the U.S. or targeting users in the U.S and whose ads do not fall under one of the categories must specify NONE. Otherwise the campaign creation requests will fail.
  • Developers and advertisers that are located outside the U.S. whose ads target users outside of the U.S. regardless of the category, should specify NONE as well.

Also, starting in 2020, advertisers and developers must modify any ongoing campaigns that began prior to December 4th 2019; in order to comply with these new requirements.

How to Navigate It

Going forward, it’s important to remember that there are still ways to be successful with Facebook ad campaigns. The use of visuals, words and messaging can be a great asset. You’ll want to be as clear and precise as you can. Make sure your readers understand that the home you are selling is something they would be interested in. That way you can get closer to the goal you are trying to reach. Make sure ad messages add up with the type of audience you are trying to attract.Facebook Housing Ads 2

Leveraging your re-marketing audience is another way to navigate the shift in Facebook housing ads. Your re-marketing audience will consist of a group of users you want to re-engage because of their likelihood to convert. We know that the process of buying a new home will be a lengthy one, so add in as many funnels as you can to the buyer’s journey. It’s a cost-effective way to mitigate the loss of relevance caused by these targeting changes.

Facebook employs the uses of many different campaigns in order to make the advertising successful. One such campaign that can be a great benefit is the use of conversion campaigns. This campaign type utilizes specific website events as the key performance indicator. They often rely on user signals to help Facebook prioritize who is going to see what ads. This tactic can be effective, if open communication is maintained. Always ensure that you are still engaging these leads and moving them along the funnel and buyer’s journey.

The changes made to Facebook housing ads have left an impact on the way advertisers are able to market. With that said, the most important thing for advertisers to remember is to be mindful of their client, and their boundaries.

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Real Estate Marketing Strategies1

5 Easy & Efficient Real Estate Marketing Strategies

People are constantly looking to build their own homes, which justifies the constant need for home builders. However, as a home builder, you can’t afford to just wait for potential clients to come to you. There are many home builders out there all competing with each other in an attempt to attract new clients. Attracting new clients is especially important in the home construction industry. After all, for the most part, you cannot depend on repeat customers. With that in mind, the following are five real estate marketing strategies that will help you increase awareness of your home construction company and help attract more buyers to work with.

1. Create A Website

It can’t be overstated just how important a website is. By setting up a website, you create a presence online that allows people to find you. Without a website, potential clients will be more likely to stumble upon the websites of your competitors. By setting up a website, you’ll have the opportunity to educate clients about their needs. Additionally, you can help offer the solutions to their needs. You’ll also be able to provide information about the area you serve and the home building industry in general. Not to mention that a website gives you a place to provide your contact information. Which makes it easier for potential clients to find your phone number and email address.

2. Begin A Blog Real Estate Marketing Strategies2

Once you’ve set up a website, you’ll want to create a blog. A blog allows you to publish content to your website on a regular basis that’s relevant to the needs of your target audience and that’s informative or helpful in some way. There are several reasons why it’s well worth the time and effort to begin and maintain a blog. First of all, if properly optimized, your blog can help to boost organic traffic from Google. Secondly, your blog will help keep visitors to your website engaged. Finally, a blog can help build your brand authority, which helps improve your reputation and increase trust amongst your audience.

3. Establish A Social Presence

Setting up a page on various social channels, such as Facebook, will help to expand your presence on the web. Social media also happens to be a great way to engage directly with your audience, which means that you can answer questions, address concerns, and much more. You can use social media to post content, which followers can then share with their social circles (which means they’re basically advertising on your behalf). Being on social media also makes it easier for past customers to recommend you to friends and family who may be looking for home builders in the area.

Similar Article: Creative Real Estate Marketing Ideas for Homebuilders

4. Optimize For Local SEO

Because many people will be looking for a home builder to build a new house in a specific area, you will want to optimize your content for local SEO. This helps increase the chances that you’re found when potential clients perform local searches in your area. In order to improve your local SEO, you should do the following:

  • Submit NAP – Besides posting your NAP (name, address, and phone number) on every webpage and social media page you have, you should also submit it to local directories, such as Yelp or Angie’s List.
  • Use local keywords – Whenever it’s appropriate, optimize your content using local keywords (such as the names of towns or neighborhoods).
  • Create local content – Posting content to your blog that focuses on specific neighborhoods or events happening in your city can help bolster your local presence.
  • Create a Google My Business account – Claim or create your My Business account on Google to improve the odds of being listed on Google’s SERP for relevant queries.
  • Optimize for mobile use – People use their mobile devices, such as smartphones or tablets, to perform local searches on a regular basis. Make sure that your website is optimized for mobile use to ensure that it will be displayed properly on all screen sizes.

5. Use PPC Ads

PPC (pay-per-click) ads are incredibly effective real estate marketing strategies.  They increase exposure and attract prospects who are ready to engage with a home builder. What makes them particularly effective is that you can choose local keywords to ensure that they are displayed for local searches that are relevant to your business. Additionally, not only will your advertisements be more targeted, but you’ll only pay for the actual click-throughs that your ad gets, not for the impressions it gets.

These are five real estate marketing strategies that have been proven to be effective if properly implemented. Marketing your home construction business is critical to your ability to attract new clients and to your ability to compete with other home builders in your area.

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Advantages of Public Relations 1

The Advantages of Using Public Relations in Your Marketing Strategy

As most know, when it comes to marketing strategy, public relations plays a key role in getting the word out. For example, PR helps maintain your reputation through winning audience approval. It can educate all possible consumers and sway them to your point of view. It even helps to provide the target market with more detailed information than they would normally receive from other forms of marketing. Simply put, these advantages of public relations should be on the forefront of every marketer’s agenda. With that in mind, here are a few valued benefits that come from using public relations in your marketing strategy.

Reputation & Credibility Advantages of Public Relations 2

Reputation and credibility are advantages of public relations, which help to shape the image of your company. PR offers an excellent toolset for generating attention, whenever there is something newsworthy. They’re able to help maintain relationships with reporters and writers who routinely cover news about the company, product category, and industry. Your PR agency will have the right connections already in place, that way when your company has something newsworthy to share with the public.

PR also boosts an organization’s credibility, since they operate through numerous trusted intermediaries. If a third party news outlet or blog covers your product, it looks more credible to the reader. Consumers might have a tendency to overlook ads, but if your new product receives coverage on one of their favorite blogs or magazines, and is recommended to them, their perception of your business is going to be considerably different. A boost in credibility often translates into more sales. So PR helps get you in front of more people, and gain the trust of the consumers in the process.

Public relations are responsible for identifying and building relationships with influencers. This irreplaceable asset helps to shape the opinions in the marketplace, about a company and its products. Similarly, when an organization finds itself facing a crisis with their image, PR professionals play important roles in strategizing. This helps the organization respond in effective appropriate ways and minimizes the damage done to its public image.

Target Market

Target Marketing is another one of the advantages of public relations. With PR, you can market onto that target audience you are hoping to reach. A well-crafted and orchestrated public relations campaign targets the media and events that your target audience utilizes. The type of media your company is trying to consume will depend on the type of person you are going after.

A social media influencer campaign can be a great benefit of having a public relations team. Consumers use product review sites, community forums, and the views of friends and colleagues as part of their product research. As a result a PR campaign could utilize social media influencers to help build dialogue with your customers and create ambassadors for your brand.

Media sources can place the information where the consumers have a greater chance of seeing it. Which often results in consumers getting the required information they need. If you are an accountant hoping to generate some new clientele, placing an ad in a teen magazine likely won’t help. But an appealing article found in the middle of the finance publication will probably lead you right where you want to be. With a professional PR team can target the right people and outlets, you can grow your company.

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Opportunity

This leads to my next point, opportunity. A properly executed PR campaign, could lead to stories of your business in newspapers and magazines. TV, radio, podcasts, public appearances, and other opportunities are available through a public relations strategy. At the same time, these outlets will carry weight with your customers, and help your company grow in unimagined ways. It may not be immediate, because readers may discover articles months or even years after they’ve published. However, the long tail effect of PR can be quite invaluable for any business looking to expand.

Another, more obvious benefit of PR, is getting your products and services in front of more consumers, and thus gaining more customers. PR is a valuable marketing channel for supplementing your direct marketing or advertising efforts. If you receive ongoing coverage, your company will gain brand awareness. As a result, you will project brand authority all the while keeping it on the mind of potential consumers.

Although other marketing channels can certainly help you gain exposure and grow your business, if you aren’t looking at PR as a viable opportunity just yet, it may be time to start. Establishing your brand doesn’t have to take forever. By utilizing PR, you can improve your reputation, build your credibility, and gain more opportunity from the resources around you.

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Senior Living Marketing Strategy1

7 Tactics to Implement in Your Senior Living Marketing Strategy in 2020

Although there is a great need for high-quality senior living facilities that can cater to a growing senior population, there are many different facilities who are competing against one another for the attention of potential residents. As such, an effective senior living marketing strategy is an absolute must. A good senior living marketing strategy will allow you to generate more awareness of your facility and more interest in it. If you don’t employ a number of marketing tactics, you’ll find it challenging to compete for residents, which, in turn, will make it difficult to succeed. With that in mind, the following are a few marketing ideas that can help you improve your senior living marketing strategy in 2020:

1. Improve your web design

Your website is the main hub of your online presence. All of your inbound marketing efforts will direct prospects to your website. However, if your website design is poor, you will likely lose a lot of the prospects that you worked so hard to attract. Make sure that your website uses a simple and easy-to-read layout that’s not cluttered. Every webpage should be easy to scan so that visitors can find what they’re looking for. Your website should also be easy to navigate. Implement a menu bar that’s not overcrowded with links and that includes links to the main pages. A search function can also be very helpful. Finally, it’s vital that your website loads quickly. Visitors will abandon any page that takes longer than two to three seconds to load. They may even leave your website as a result of the wait.

2. Publish helpful content

Create content that is relevant, helpful, and informative to publish throughout your website. Every page should have good content on it. You should also have a blog on which you can routinely publish new content to keep the interest of your prospects. While written content can be effective, make sure that you create a variety of different types of content to keep visitors engaged. For example, images, infographics, video content, and podcasts can all increase engagement.

3. Make it easy for leads to engage

If your leads have questions or simply want to get into contact with you, you need to make it easy for them to do so. Have your contact information available on every webpage and social media page that you have so that prospects can contact you through phone or email. Having a social media presence will also give them the option of messaging through your social channel as well. If you want to go the extra mile, implementing a live chat or a chatbot feature can also be quite effective.

Similar Article: 4 Senior Living Video Marketing Ideas That Will Improve Engagement

4. Encourage leads to take action

It’s not enough to just nurture and educate your leads. The last thing you want is for someone to be interested in your facility as a result of exploring your website, only to decide that they will contact you later. Because you run the risk of them forgetting to do so. Use CTAs (calls-to-action) to encourage leads to take action right away. Whether it’s contacting you or filling out a form to sign up to an email list or to redeem an offer (such as a downloadable ebook).

5. Use PPC ads to attract better prospectsSenior Living Marketing Strategy2

PPC (pay-per-click) ads are effective because they allow you to target specific prospects using keywords. When someone does a search for that keyword, your ad has a chance of showing up. Not only can this help you spread awareness of your facility through Google, but it’s a cost-effective tactic as well. Because you’re only paying for the actual clicks that your ads get.

6. Use local SEO to find residents in your area

Many decision-makers who are looking for senior living facilities for their loved ones will want to keep them close to home. As a result, you should implement a local SEO strategy that makes it easier for people to find your facility while performing local searches. There are several tactics that you can employ to boost your local SEO. You can submit your NAP (name, address, and phone number) to online directories, such as Yelp, you can use local keywords throughout your content whenever appropriate, and you can add or claim your Google My Business to strengthen your local presence on Google.

7. Establish a presence on social media

A social media presence not only makes it easier to interact directly with your audience to answer questions and address concerns, but it’s also a great way to spread awareness of your facility. When you engage with people, their followers may see the interaction, which is an excellent way to boost your reputation. You can also post content to social media, which if it’s shared, liked, or commented on, can help increase exposure.

The success of your senior living facility is going to depend on your ability to generate awareness of your facility. As well as, being able to engage and entice decision-makers to reach out to you. These are seven tactics that you should implement in your senior living marketing strategy in 2020 that will do just that.

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High Quality Backlinks1

The Importance of Earning High Quality Backlinks

One of the major goals of an inbound marketing campaign is to be found online. There are many tactics that you can implement in order to achieve this. One such tactic is through link building. Link building refers to getting other websites to link to your content. The more high quality backlinks that you earn to your website, the more traffic you’ll receive. Because of the nature of high-quality backlinks, there’s a good chance that this traffic will consist of high-quality leads. Because of this, you should try to earn as many high-quality backlinks as possible.

The Benefits of Earning High-Quality Backlinks

There are two major benefits to earning high-quality backlinks. The first is that a website that links to your content is doing so in order to provide their audience with a quality source that they think will benefit them. This means that your content will be exposed to an audience that is likely going to be relevant to your brand. Backlinks from websites with particularly big audiences are going to result in a lot of web traffic to your site as well, which can result in more potential leads.

The second benefit of earning high-quality backlinks is that they indicate to Google that your content is of high quality. After all, a reputable website wouldn’t send their audience to your page if the content wasn’t helpful or relevant. As such, Google factors the number of high-quality backlinks that your content earns into its page rankings. This means that the more high-quality backlinks you earn, the higher your page is probably going to appear on their SERP. As a result you’ll gain more exposure and more organic web traffic.

How to Earn High-Quality BacklinksHigh Quality Backlink2

Earning high-quality backlinks might seem like a matter of luck. After all, you have no control over whether another website decides to link to your content. However, this isn’t necessarily true. There are a number of ways that you can increase the chances of being linked to. The following are a few tips on how you can earn more high-quality backlinks:

  • Create high-quality content – The first thing that’s required in order to earn backlinks is to have content worth linking to. This means that you should focus on creating high-quality content that is relevant to your target audience and that is helpful or informative in some way. Be sure to get your content out there too by promoting it. For example, link your content to your social channels and add social share buttons so that your readers can help expose it to more people. The more exposure the content is, the more likely it is that another website will stumble onto it and link to it.
  • Optimize your content for SEO – The higher your content ranks on Google’s SERP, the more likely it is that another website will find your content when doing research for their own blog content. If they end up referencing your content, they will link back to it.
  • Build your brand authority – The more brand authority you have, the more you’ll be trusted as an expert in your field. As a result, websites will be more willing to link to your content as a valid source that they can use to strengthen whatever argument they’re making or information they’re providing in their own content.
  • Build relationships with influencers – Find the influencers within your industry on social media and begin building relationships with them. Once they know you exist, they may link to your content. Not only can you earn backlinks this way, but the additional exposure can result in more backlinks in the near future.
  • Write guest blog posts – When you write a guest blog post on another website, that website will link your guest post back to your own blog. This means that you’re automatically earning backlinks for every guest post your write.
  • Link to other websites – Link your content to other high-quality websites. Doing this can result in them returning the favor.

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Avoiding Low-Quality Backlinks

The thing about backlinks is that they only help you if they come from a reputable website. A low-quality website isn’t going to send you a whole lot of traffic, after all. Additionally, Google will evaluate where your backlinks are coming from to ensure that they are from a reputable source. The reason they do this is because, websites would try to trick Google into providing high page rankings. They did this by buying backlinks from websites that sold them, known as link farms. This was a common blackhat tactic that is now very difficult to get away with. If you buy backlinks, Google will penalize you by either lowering your page ranking. Or they’ll kick your page off of their SERP.

Earning backlinks should be a tactic that everyone invests in. Doing so can help to increase the exposure of your brand and your content. Help bring in traffic from other websites, and help boost your SEO rankings, thereby attracting more organic traffic from Google.

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social media trends 1

6 Social Media Trends To Follow In 2020

At this point in time, every business with an inbound marketing strategy should have a social media presence of some sort. Social media is one of the most effective ways to build relationships with your target audience. You can engage directly with them and learn more about what their wants and needs are. However, social media is constantly evolving. Which means that you need to keep up with all the latest social media trends. In doing so, you make sure that your presence is felt and that you don’t fall behind the competition. With that in mind, the following are six social media trends in 2020 worth implementing yourself:

1. Find More Impactful Influencers

Influencer marketing continues to thrive. Building relationships with influencers can help expose your brand to a huge audience. However, more and more so-called “influencers” have popped up over the last few years. And as a result, make it difficult to identify actual influencers. Don’t make the mistake of trying to build a relationship with an influencer based on their number of followers. Many of these “fake” influencers won’t be able to help you at all. Focus more on finding influencers who actually have sway over their followers, no matter how many they have. Many brands are focusing on nano-influencers, which are influencers who may only have a few thousand followers but who actually have significant influence over their audience.

social media trends 22. Focus On Video Content

Brands are continuing to focus on the creation of video content as it continues to be incredibly effective. Not only are short videos easier to consume on mobile devices than other types of content, but people are more visual creatures that retain information better when it’s presented in a video format. On top of that, YouTube currently boasts the second most active users behind only Facebook. While channels like Instagram are continuously looking to improve their video features. As such, you should focus on creating professional-quality video content for your target audience.

3. Curate Customer Created Content

Encouraging customers to create content that’s relevant to your business not only helps to strengthen your content strategy in general (and provides you with fresh content that helps increase brand awareness on your behalf), but it’s also a great way to boost customer participation and engagement. Many brands encourage their followers to post pictures on Instagram showcasing the use of their product with a specific hashtag. For example, the eyeglasses brand Zenni encouraged its customers to post photos wearing their new glasses under the hashtag #justgotmyzennis.

Enjoy Article: The Power of Social Media Influencers: Why it works

4. Take Advantage Of FOMO

People on social media (and life in general) tend to have a “fear of missing out” or FOMO. This means that posting content that can only be accessed for a specific amount of time can help to attract more views. For example, webinars that people have to register for or ephemeral content in the form of Snapchat Stories or Instagram Stories that will disappear forever. Many followers will check in regularly to make sure that they don’t miss out on content that’s only going to be around for a day, allowing you to drive more engagement and keep your brand at the top of mind as a result.

5. Consider More Niche Social Channels

Most companies stick to major social channels, such as Facebook, Twitter, LinkedIn, and Instagram, to name a few. However, there are hundreds of other social channels out there that might be worth incorporating into your social media strategy. Specifically, social channels that cater to a certain niche that’s relevant to your brand. By establishing a presence on such a channel, you’ll be able to target a much more specific audience to greater success than on channels like Facebook that essentially cater to everyone. For example, TikTok tends to be more youth-oriented but has exploded in popularity amongst the younger demographic (it’s a social platform similar to the now-defunct Vine), while Twitch is a streaming platform catering to videogamers.

6. Invest More Into Social Media Commerce

Social media is thought of as a strategy that helps improve customer engagement and that can drive leads to your website; however, it’s potential to be used as a platform to generate sales is increasing year by year. Channels like Facebook and Pinterest have been used for years now to sell products; however, social commerce has increased to the point where it may soon become just as effective a source of sales as website ecommerce pages and offline stores. As such, you may want to consider incorporating social commerce into your sales strategy going forward.

These are six social media trends that you should keep a close eye on in 2020 and that you may want to consider adopting for your own inbound marketing and sales strategies.

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Inbound Marketing B2B 1

6 Reasons Why Your Business Needs B2B Inbound Marketing

There are many B2B companies that continue to advertise using more traditional methods, such as TV commercials, magazine ads, cold calls, and more. While traditional marketing can be effective, it’s a good idea to implement a variety of different marketing strategies. This includes inbound marketing. The main difference between inbound marketing and traditional marketing (often referred to as outbound marketing) is that with inbound marketing you’re putting yourself in the position to be found by prospects, whereas with outbound marketing, the goal is to find prospects and to advertise to them directly. If you haven’t implemented an inbound marketing B2B strategy yet, the following are six reasons to do so:

1. Increase Brand Awareness

As any company knows, increasing brand awareness is critical to growing your business. Inbound marketing provides numerous opportunities to generate awareness for your brand. Having a website that you post content to that’s optimized for SEO (search engine optimization) will help to increase your company’s page rankings on Google, thereby increasing exposure to Google’s users. Establishing a social media presence will help you engage with followers, who will then share, like, or comment on the content you post to social media, which helps drive exposure even further. Inbound marketing also tends to have a snowball effect when it comes to brand awareness. The more you continue to create content and post, the more awareness of your brand will increase.

2. Build Brand Authority

While generating brand awareness is certainly important, you will also want to build the reputation of your brand as a company that clients can trust and depend on. Inbound marketing can achieve is in many ways. First of all, by creating relevant content that addresses the needs of your target audience, you help to build authority within your industry. The more authority you have, the more trusted you will be. You can also generate authority by engaging with followers on social media, such as by addressing questions and participating in relevant discussions.

3. Generate More Leadsinbound marketing b2b 2

Without leads you cannot generate sales. Inbound marketing encompasses a variety of different tactics that can help you generate more leads. These tactics include SEO, content marketing, social media marketing, and email marketing. Effective inbound marketing strategies are capable of generating high-quality traffic to your website and ensuring that the content that’s available on your website will help to nurture visitors through the buyer’s journey, enabling you to convert your leads and eventually turn them into customers.

4. Educate Your Prospects

The more a prospect knows about their own needs and challenges as well as the solutions that will best address those needs and challenges, the more likely they will consider the product or service that you have to offer. Inbound marketing gives you the opportunity to create content that will educate prospects at every stage of the buyer’s journey. The idea is to let your prospects find the information that you offer and educate themselves at their own pace. This way, they do not feel the pressure to purchase until they are ready to choose a solution. The ability to educate your prospects will not only help get you closer to a sale, but it will also build your brand authority.

Similar Article: Top 3 Ways to Maximize Your Inbound Marketing Strategy

5. Improve Understanding Of Your Audience

You can learn a lot about your audience via inbound marketing. For example, you can gather information on prospects and customers through your opt-in forms, through questionnaires and surveys, through social media engagement, and by tracking their online behavior. You can use this information to better understand who your customers are and what their needs, goals, and challenges are. As a result, you’ll be able to develop buyer personas that you can then use to more effectively target your inbound marketing efforts.

6. Increase Long-Term ROI

Even if you run very successful outbound marketing strategies, there will always be one major drawback: more traditional marketing efforts tend to be short-term strategies. This means that once a campaign has finished, you’ll have a good idea of what the ROI was for that campaign. The thing about inbound marketing B2B strategies is that they are long-term. Even if the ROI seems low at first, it will grow over time as you adjust and improve your tactics. For example, the content you post to your website will live there forever. Which means it can have an impact years after it’s been published.

Inbound marketing has often been touted as essential for B2C companies, but it can be just as beneficial for B2B companies if properly implemented. These are six reasons why you should implement an inbound marketing B2B strategy. And once you do, you’ll realize that there are many other benefits over the long run as well.

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5 Key Healthcare Marketing Strategies to Implement in 2020

As a healthcare organization, you may know that you have a product or service that fulfills a pressing need; however, that doesn’t mean that patients will simply find you. You will still need to market your healthcare business effectively; in order to spread awareness of your organization and what it is that you have to offer. Because there are so many healthcare options out there for patients to choose from, your marketing strategy is even more important to your success. With that in mind, the following are five key healthcare marketing strategies that you should implement this year:

1. Focus On Local SEO

A lot of people will search for the closest healthcare practice to them if they have a pressing medical need. Even if they have some time to find several different healthcare practices and to compare them, they will often choose the one that is closest to them. You’ll want to make sure that your healthcare business can be found by such patients, which is why you should focus on local SEO. Optimizing for local SEO means that it will be easier for potential customers in your area to find you via search. To strengthen your local SEO, you should do the following:

  • Submit your NAP – Make sure that you submit your NAP (name, address, and phone number) to numerous local directories. Yelp or Zocdoc, would be good examples of where to start.
  •  Set up Google My Business account – A My Business account on Google will allow you to submit your NAP along with other business information, such as a description of your services, a link to your website, photographs and more.
  •  Encourage reviews – Encourage your patients to leave positive online reviews. When researching nearby healthcare practices or facilities, people will often check online reviews before making a decision.
  •  Optimize for mobile use – Because most local searches are performed on mobile devices while users are out and about, it’s important that your website is properly optimized for mobile use.
  •  Create local-based content – Create content for your blog that’s relevant to your area and use local keywords wherever appropriate (such as the name of the town or neighborhood you’re located in).

2. Use Social Media To Build Your Brandhealthcare marketing strategies 2

Building your reputation is key to attracting more long-term customers. Establishing and maintaining a presence on social media is a great way to do that. Social media allows you to engage directly with your target audience, whether it’s by posting links to helpful healthcare-related content (including your own), answering questions that followers have about your services or products, asking followers for feedback, and more. As you continue to engage with people through social media, you will build trust and awareness. If done effectively, people will begin automatically looking for your healthcare practice or business when they’re in need of healthcare products or services instead of doing basic Google searches.

3. Keep Patients Engaged With Email Updates

Staying on the top of mind, is important. If your existing patients forget about you, you could lose them to a competing practice. Not to mention that some patients may not stay up to date when it comes to scheduling routine appointments. Email is one of the best ways to keep your current patients up-to-date and to remind them about scheduling appointments if it’s time to do so. You can also use email marketing to inform customers about new healthcare services or products that you’re offering.

Similar Article: Stevens & Tate Marketing Recognized For Its Creative And Strategic Excellence In Medical/Healthcare Advertising

4. Attract More Patients Using PPC Advertising

PPC ads are a great way to attract new customers. The way they work is simple. You bid on a keyword. When somebody performs a search using that keyword, there’s a good chance your ad will show up on their SERP (search engine results page). You will then only pay for the ad if that person clicks on the ad. Using relevant keywords (such as keywords that are location-based and describe specific services or products), you can make sure that your ads are attracting potential customers in your area. You can use your PPC ads to promote new products and services. Making PPC advertising one of the most flexible healthcare marketing strategies available.

5. Create And Publish Relevant Content

Create content centered around healthcare-related topics that are relevant to your business. Afterward, publish that content on a website blog regularly. Not only is this a great way to attract organic traffic via Google, but it will engage readers and help to build your brand authority. The greater your authority becomes, the more your reputation within your industry will grow, thereby helping to increase brand trust.

Knowing how to market your healthcare organization is critical to attracting more patients and growing your business. These are some of the healthcare marketing strategies that will help you to attract more patients and that will help put you in the best position to compete with other healthcare businesses in your area.

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