Stevens & Tate Marketing won The Communicator Award of Excellence for their 50th-anniversary video for JULIE, Inc. The video, titled “Protecting The People In The Land Of Lincoln,” highlights Illinois landscapes and JULIE’s dedication to safe digging and utility protection, using drone footage, inspirational music, and a heartfelt narrative.
Brand Identity is one type of identity to portrays the right image to its consumers. Logo, color palette, typography, and packaging are some of the visual components of the brand identity.
Using visual metaphors in your advertising allows you to showcase your brand’s creativity and personality. As a result, your ads will be more memorable, and your audience will be more engaged.
Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. Considering the fact that 72 percent of consumers would prefer to learn about products or services via video and that the average consumer watches around….
Businesses use AI tools to help collect and analyze customer data as well as to engage with customers and prospects on their website and social media channels.
In branding, a compelling logo is essential, serving as the face of your identity and setting you apart in a crowded market. Embrace modern design trends while maintaining brand values to ensure your logo remains impactful and relevant.
Your visual identity is different than your brand identity. But your visual identity, however, does play a part in helping to create your overall brand identity. The visual branding elements help to create the specific feeling and experience you’re trying to invoke from your brand. This includes everything from your logo to the images you….
Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience.
Attending a conference can help to educate you about different aspects of your industry, and can also help you stay up to date on the latest trends.
In a competitive marketplace, the use of storytelling in branding can make a significant impact. This article explores successful brand stories and extracts valuable lessons that can be applied to your own brand strategy. By incorporating relatable protagonists, emotional appeals, authenticity, and purpose, brands can create a lasting connection with their audience. Discover the power of brand storytelling and learn from renowned brands to elevate your marketing efforts.
