2023 AHCA/NCAL Convention & Expo

2023 AHCA/NCAL Convention & Expo

/in , , /by

WHO: With more than 14,000 member facilities, the American Health Care Association and the National Center for Assisted Living (AHCA/NCAL) is the largest organization in the US that represents long-term and post-acute care providers. Millions of elderly and disabled people get long-term or post-acute care every day at their member institutions. By providing solutions for quality care, AHCA/NCAL seeks to enhance their lives.

WHERE: Colorado Convention Center

WHEN: October 1st-4th, 2023

DETAILS: 

The AHCA/NCAL Expo is a great opportunity for you to explore those new innovative ideas and resources to take home to your organizations. In the hall, more than 350 business leaders display the newest developments and concepts created specifically for long-term and acute-care professionals.


Balancing the Media Mix to Improve Marketers ROIs:

President, Dan Gartlan will be presenting Balancing the Media Mix to Improve Marketers ROIs. In this session, attendees will explore various media options, learn how each outlet meets a different need, and discover how multiple media channels can work together to drive brand awareness, understanding and generate leads. Attendees will learn how the media mix differs based on your objectives, target audiences and types of services and levels of care your community offers.

Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How to Drive Demand:

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Click here to learn more about Nicole Wagner.

You can find more information on this event here. For more information on scheduling Dan or Nicole for speaking, click here.

Fabtech North America Largest Metal Forming

FABTECH 2023 Chicago

/in , , /by

FABTECH 2023 Chicago

WHO: FABTECH is North America’s largest metal forming, fabricating, welding and finishing event. For all of your metal forming, fabricating, welding, and finishing needs, FABTECH offers a convenient “one-stop shop” location where you can meet with leading suppliers, view the newest industry products and innovations, and find the tools to boost productivity and profits.

WHERE: McCormick Place

WHEN: September 11th-14th 2023

DETAILS:

The only event that allows you a comprehensive view of metal forming, fabrication, welding, and finishing is FABTECH. The newest production machinery can be found here. Find innovations by industry and application at FABTECH 2023.

Improve your Sales and Marketing Messaging through the Power of “Why”:

President, Dan Gartlan will be presenting Improve your Sales and Marketing Messaging through the Power of “Why.” In this presentation Dan will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement through case studies, discussions and hands-on activities. Join in learning how to uncover your competitive advantages and reason for being. Then explore how to craft messaging that drives an emotional connection with prospects.

Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How to Drive Demand: 

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How to Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Click here to learn more about Nicole Wagner.

You can register for this event here.

Learn more about FABTECH 2023 at https://www.fabtechexpo.com/ 

For more information on scheduling Dan or Nicole for speaking, click here.

LeadingAge Illinois 2023 Annual Conference

/in , , /by

WHO: LeadingAge Illinois is one of the largest and most respected associations of providers serving older adults in Illinois. Committed to advancing excellence, we advocate for quality services, promote innovative practices, and foster collaboration. We serve the full spectrum of providers including home and community-based services (HCBS), senior housing, life plan communities (LPC)/continuing care retirement communities (CCRC), assisted living, supportive living, and skilled nursing/rehabilitation centers.

WHERE: Renaissance Schaumburg Convention Center

WHEN: March 7 – 8, 2023

DETAILS:

This year’s Annual Meeting offers everything that you’ve come to expect. Through knowledgeable speakers and industry experts, quality education, exhibitors in the expo hall, networking, and the Opening Reception, you’ll find what you need to serve, support, and evolve. Stevens and Tate Marketing has two speakers featured at this year’s show.

5 Strategies to take a WOE Marketing Program to WOW: Tuesday, March 7th

President, Dan Gartlan will speak on 5 Strategies to take a WOE Marketing Program to WOW. Through examples and case studies, this session will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement. Join marketing strategist, Dan Gartlan, in learning how to uncover your competitive advantages and your organization’s core values or reason for being. Then, explore how to craft messaging that drives an emotional connection with prospects. Furthermore, the session will define the process that you can do with your team for discovering and articulating your organization’s WHY and how to connect your competitive advances to it in a way that makes you stand out.

5 Strategies to take a WOE Marketing Program to WOW will be presented on Tuesday, March 7th at 9:45 AM to 10:45 AM. Click here to learn more about Dan Gartlan.

Digital Strategies to Online Lead Generation: How To Drive Demand: Wednesday, March 8th

Internet Marketing Director, Nicole Wagner will be presenting Digital Strategies to Online Lead Generation: How To Drive Demand. The session will discuss how to use the online media, your website and content development to build an online presence that attracts the right audience and converts them into quality leads. Attendees will analyze their current online marketing programs and assess the strength of these programs. They will learn how to create a content program and web presence that helps them reach the right audience with the right message.

Digital Strategies to Online Lead Generation: How To Drive Demand will be presented on Wednesday, March 8th at 9:45 AM to 10:45 AM. Click here to learn more about Nicole Wagner.

You can register for this event at https://annualconference.leadingageil.org/2023/index.cfm. Learn more about LeadingAge Illinois here https://leadingageil.org. For more information on scheduling Dan or Nicole for speaking, click here.

IHCA Long Term Care

IHCA Long Term Care 72nd Annual Convention & Expo

/in , , /by

WHO: IHCA Long Term Care members include proprietary and non-proprietary facilities that represent skilled, intermediate, intellectually and developmentally disabled, skilled pediatric, assisted living and sheltered levels of care.

WHERE: Peoria Civic Center, Peoria, IL

WHEN: September12-15, 2022

DETAILS: IHCA Long Term Care Expo

The Illinois Health Care Association (IHCA) has been a major voice for long term care in Illinois for more than 70 years. Stevens and Tate Marketing has two speakers featured at this year’s show.

President, Dan Gartlan will speak on How To Improve Your Marketing Messaging Through the Power of “Why”. Through examples and case studies, this session will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement. Join marketing strategist, Dan Gartlan, in learning how to uncover your competitive advantages and your organization’s core values or reason for being. Then, explore how to craft messaging that drives an emotional connection with prospects. Furthermore, the session will define the process that you can do with your team for discovering and articulating your organization’s WHY and how to connect your competitive advances to it in a way that makes you stand out.

How To Improve Your Marketing Messaging Through the Power of “Why” will be presented on Tuesday, September 13, 2022 at 3:30pm – 5:00pm. Click here to learn more about Dan Gartlan.

Internet Marketing Director, Nicole Wagner will be presenting Winning Websites Build Human Connections To Improve Lead Generation. The session will discuss how an effective website is one that not only looks good, but also has the content and information individuals are looking for and that leads them to the right decisions. Prospects want to look at a website and be able to feel as if they know your organization. In other words, a website needs to have a human quality in order to connect with site visitors and convert them to leads. This presentation will discuss key website elements to help showcase your brand message. Content covered will include understanding buyer personas and the stages of the buyer’s journey, how to build trust, why your story matters, balancing professionalism and relationships and how to educate and be helpful online.

Winning Websites Build Human Connections to Improve Lead Generation will be presented on Tuesday, September 13, 2022 at 1:30pm – 3:00pm. Click here to learn more about Nicole Wagner.

You can register for this event at ihca.com/convention. Learn more about IHCA at ihca.com. For more information on scheduling Dan or Nicole for speaking, click here.

 

growth driven design process

Discovering The Growth-Driven Design Process

/in , , , /by

Building a new website is a big under taking for any sized business. You want to make sure that your website looks and feels the way that you imagined it would, while also having incredible content that attracts customers and keeps them coming back for more. There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you. Read more

What’s Trending in Marketing for January 2021

/in , , , , /by

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to:

Noteworthy Marketing News

Audio Social Media is Booming

In a time of social isolation and screen fatigue, audio social media is all the rage. While audio communication has been around for a while, new apps are making voice the way people connect again. Clubhouse, Discord, Wavve, and Twitter’s developing Audio Spaces are trying to win people’s ears and shape the future of social media. Read more on Wired.

Facebook Asks Users to Opt Into Activity Tracking Ahead of iOS 14 Changes

Facebook’s business has been growing steadily during the COVID-19 pandemic, but that might change in 2021. The company disclosed that the new privacy features in Apple’s iOS 14 update could lead to a slowdown in advertising revenue. In order to combat the potential adverse effects, Facebook has announced plans for users to still allow tracking for personalized ads. Users with iOS 14 will receive a prompt asking to use their app and website activity. Facebook is testing the effects of this update now before Apple makes it mandatory for all apps in the spring.

NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership

NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. They want to meet global, national, and local audiences where they are. This new agreement will bring NBCUniversal’s premium digital content, from real-time sports to red carpet livestreams, to Twitter, meeting the growing demand for premium social content. See more details on Marketing Dive.

Budweiser, Coca-Cola, and PepsiCo Sit Out in Advertising Their Trademark Beverages at This Year’s Super Bowl

With the first-ever COVID-era Super Bowl just around the corner, major brands like Budweiser, Coca-Cola, and PepsiCo have announced that they will not be advertising their trademark beverages. These brands usually spend millions on commercials, but they have decided to reallocate those funds towards COVID-19 vaccine awareness and other resources.

Latest Color Trends Show that We Are All Hoping for a Redemptive 2021

Calm. Sanctuary. Transcend. Illuminate. These are all words popular companies like Sherwin Williams, Behr, and Pantone are using to name and describe their 2021 colors of the year; these companies, as well as many others, chose their colors to speak to the events of 2020. In light of those events, it seems to be clear that everyone is looking for stability, peace, and restoration in 2021, even in color.

You Might Like: 5 Marketing Tactics You Should Be Using in 2021

 

Improving Your Marketing Program

Why Call to Action Phrases Are So Important in Inbound Marketing

Call to action phrases seem so innocuous. They are just a few words on a link or a button. Yet, CTAs are some of the most powerful and important elements on your website to support your Inbound Marketing efforts. Without them, your conversion rate is not going to be anywhere close to where it should be. Learn why here.

whats trending in marketing

The Future of Email: What to Expect

Although one of the oldest forms of online marketing, email marketing is consistently one of the most cost-effective marketing strategies there is, and it will continue to be so well into the future. Therefore, it’s worth thinking about the future of email in order to begin adjusting your email marketing strategy accordingly. What to expect.

Ten Ways to Use Google Trends to Increase SEO-Jan 25

Most people love free SEO tools. Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. Learn how to increase SEO using Google Trends here.

Recent Marketing Reports, Updates, and Trends

Social Media Ad and Video Spend Skyrocketed in Q4 2020

One thing to learn from 2020 is how quickly advertising behaviors change. Last year, people began to spend a lot more time on smartphones and other devices to stay connected and entertained, and this increased time online led to a lot more streaming and shopping. Marketers then began to make big investments into tactics to engage homebound customers. By the peak of the holiday season, worldwide spend on social media advertising was up 50.3%, in comparison to the same time in 2019. In North America, there was a 92.3% YoY spike in social media ad spending, much of that via livestreaming content. For 2021, it is expected that directly “shoppable media,” such as livestreams and shoppable ads, will be the fastest-growing advertising categories. Livestream-generated sales are estimated to double to $120 billion worldwide this year. This data is critical for marketers to create campaigns that will continue to resonate with consumers. More details here.

Influencer Marketing: Social media influencer market stats and research for 2021

Insider published their “Influencer Marketing in the Age of COVID-19” report, and it is clear that influencer marketing isn’t going anywhere in 2021. By this time next year, the estimate is that influencer marketing will be a $15 billion industry, up from as much as $8 billion in 2019. As fast as this industry is growing, it is also changing, so it is imperative that brands learn to adapt and evolve their strategies. Influencers are no longer exclusive to those with millions of followers. Some of the most influential influencers are those with only thousands. This means that niches of all kinds are being covered. Influencers are becoming vital in helping brands connect with their target audiences in authentic ways that produce immediate results. You can access the full report on Insider.

Ads on Facebook May Not Be That Important for Brands, After All, Study Shows

In a recent Forrester study, 46 companies that participated in last year’s Facebook ad boycott were examined to see the effects of not buying advertising on Facebook. Out of those 46, only seven companies saw their revenue decrease in Q3 as compared to Q2. The other 36 companies saw their revenue increase from quarter to quarter. In 2019, Facebook made just shy of $70 billion from ad revenue. This means a lot of companies are trusting Facebook to bring in online customers. But analysts are beginning to question the value and payoff that Facebook brings to its companies that use its advertising services.

free marketing tools

Free Marketing Tools To Start Using Today

/in , , , /by

There are so many marketing tools available, that you can easily get overwhelmed trying to sort through them all and find the one that’s right for your business. But finding the right tool doesn’t have to be difficult and in some cases, it doesn’t even have to cost you anything. Here are nine of our favorite free marketing tools that you can start using to improve your marketing results today. Read more

creative marketing solutions

5 Creative Marketing Solutions That Will Work In 2021

/in , , , , /by

Solutions come in every flavor. Every client has different pain, and it’s an agency’s job to seek out and offer solutions. Once the pain has been established, the solution is what will solve or compound the problem. Great agencies can put creative thoughts into a campaign and make it memorable. Here are 5 creative marketing solutions that will resonate with the consumer in 2021.

Read more

Marketing Trends 2

What’s Trending in Marketing for August 2020

/in , , , , , , , , , , , , , , , /by

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. The following articles highlight current August 2020 marketing trends that we think are worth paying attention to:

Noteworthy Marketing News

Hulu Launches Beta for Self-Serve Advertising Platform

In effort to combat the negative economic backlash of Covid-19, Hulu has created an opportunity for small businesses to use its platform. Hulu has recently launched a self-service advertisement program eligible for any company with a minimum ad budget as low as $500. The process is simple: a company creates and submits a 15-30 second creative video along with details on budget, date range, and an area to upload the ad to Hulu Ad Manager. Hulu approves or denies within 3 days. Brands also have the option to specify their target market by age, gender, genre and location. Hulu provides approved brands with a simple walk-through of set-up and launch. For this program, Hulu permits a maximum of one version of a creative video per campaign.

As part of its recent Enabling Dishonest Behavior Policy, Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. Google explains that its list is not exhaustive and only mentioned for example. Google exemplifies spyware as GPS trackers, cameras/recorders marketed for spying purposes, and software that monitors someone else’s texts and phone calls, with the exception of parents tracking underage children. Violators on Google Ads will receive a 7-day warning.

Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads

Twitter’s ad revenues have fallen in the past years though daily active user rates have increased. However, Twitter’s CFO Ned Segal is confident in the rebuilding process of Twitter’s ad server. He expresses optimism for the future of advertisements on Twitter through the advantage the platform has for live events.  Snapchat reports a 17% increase in revenues. Though its audience is largely younger, Snapchat CEO Evan Spiegel found that the average number of users on the Discover page are in their thirties. Additionally, the platform has benefited from the increasing Facebook ad withdrawals. Twitter has also taken action against QAnon content, suspending thousands of accounts for sharing or associating with any “conspiracy theory-ridden content”.

Improving your Marketing Program

Lessons Learned: Buyer Persona Gone Wrong

Before a company can establish a solid marketing plan, it must be aware of the specific target markets or customer profiles it has the best chance to attract to its product or service. Creating a buyer persona is essential to effective attraction marketing. In order to perfect your approach in buyer persona launch, here are some common mistakes to avoid.

30 Ways to Boost Instagram Engagement & Following

Looking for ways to boost your social media brand presence? Knowing how to increase brand engagement on Instagram, the latest and hippest social media platform app, is a great start. People are online all day due to working from home. Virtual shopping has risen due to restrictions and pandemic fears. As we have geared toward a more online world, your brand’s presence on the web is more important now than ever. According to Forbes, 80% of Instagram users follow at least one business or brand, and 200 million users on Instagram visit business profiles daily. 70% of users turn to Instagram to look up a brand, and 60% learn about new products using Instagram. Now is the time to catch up with the competition that is already using these trends to their advantage.

Istanbul, Turkey – December 15, 2018: Person holding a brand new Apple iPhone X with Instagram profile on the screen. Instagram is an online mobile social networking service, launched in October 2010.

5 Ways to Improve Your B2B Marketing Strategy

B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign, you’ll need to establish what your goals are. Once you’ve done so, you should implement marketing strategies that will support those goals and help you achieve them. The following are five B2B marketing tips that you should use to help improve your marketing efforts.

Free Digital Marketing Tools To Cope With COVID-19

Recent Marketing Reports, Updates, and Trends

No in-person events until 2nd half of 2021, marketers say

According to a recent Marketing Land survey of 300 people, 3 out of 10 people responded that they anticipate attending in-person events in the first half of 2021. In another survey, 70% of respondents plan to attend solely online events until a Covid-19 vaccine emerges.

U.S. Mobile Ad Spending Update

In March, E Marketer’s Mobile Ad Spending Report forecasted that the pandemic would cause a 20% increase in mobile ad spending, but they have now updated this expectancy and reduced it to 4.8% growth. Among mobile advertising results, location-based advertising has suffered, and gaming and streaming video apps have done well. This year’s lost growth in mobile ad spending will affect overall spending through at least 2024.

COVID-19 Is the Asteroid That Struck American Small Business

Positive news regarding the virus is 78% of small businesses report being able to survive 7 to 12 months or more with existing cash on hand, and 57% could last over a year. Restaurants suffered primarily, as there were over 133,000 business closures total and of the 26,000 Yelp restaurants that have been closed since March, 60% were now permanently closed. A majority of 92% of businesses report pivoting strategy in at least one way form the pandemic. The most common change was a creation of delivery channel, and 96% of businesses reported planning to keep some new services and channels post-pandemic, while 43% will maintain all changes. Find out more on Search Engine Land.

 

Free Marketing Consultation

 

pinterest marketing

Utilize Marketing Audiences on Pinterest Today

/in , , , , , , , , , , , /by

pinterest marketingPinterest is a valuable marketing tool, as 88% of pinners purchase something they have pinned, and 49% purchase 5 or more products they have pinned. Despite its effectiveness as a marketing tool, only 28% of marketers are already using Pinterest, so get ahead of the competition and start using this visual platform today.

Who’s Using Pinterest?

Pinterest has over 335 million  worldwide users and 88 million users from the United States. With over 200 billion Pinterest pins and 4 billion boards, users save 2 million shopping pins on boards daily. 71% of Pinterest users are female. In the United states, 40% of dads use Pinterest, and 80% of moms. The median age of Pinterest users is 40, however most active “Pinners” are below 40 years old. Gen Z adults and millennials are the most dedicated users, however Gen X users increased daily use by 10% from 2018 to 2019.

30 Ways to Boost Instagram Engagement and Following

Marketing on Pinterest: Homebuilding, Crafts, Senior Living, Real Estate, CPG, and more

Two thirds of pins represent brands and products, and 50% of users have made a purchase after seeing a promoted pin.  According to Mintel’s February 2020 Arts and Crafts Consumer Report, Pinterest is largely used to spread creativity through DIY crafts, creating a valuable marketing opportunity for craft and home decorating companies. Pinterest is also a valuable tool for homebuilders to reach consumers through typing in keywords linked to related visual boards of ideas and products. Additionally, Pinterest is a marketing tool to promote services as well, such as Senior living facilities. A platform that provides a unique way to visually display information, Pinterest provides a way for your brand to share health and caregiver related articles, exercise routines for seniors, home health care products, images from your service’s website, and even healthy recipes. As nearly 30% of Pinterest users have a 6-figure income, Pinterest is a  sufficient platform for real estate companies to reach their target audiences. In a study of 9 million consumers, consumer packaged goods (CPG) marketing research shows that Pinterest households were 29% more likely to try a new product within the first 10 months of launch than non-Pinner households, and the Pinner “trial date” was 40% higher in the first 30 days of launch than non-Pinners. Experts say the study shows that people on Pinterest are more likely to try new CPG products. Overall, 75% of Pinners say they are “very interested” in new products compared to 55% with the same level of interest on other digital platforms.

Click here to learn more about social media from our FREE Social Prospecting Workbook

30 Greatest Lead Generation Tips