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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
Food Retail Marketing to Millennials
In 2021, food brands should be targeting Millennials with their advertisements, however the traditional media avenues are not as effective in reaching this younger generation of consumers. Millennials consume advertisements through technology because it is so integrated into their lives, with 81 percent using televisions, 76 percent using laptops, 40 percent iPhones, and 48 percent….
Perfect Your Inbound Marketing Strategy With Lead Nurturing
When it comes to marketing, many businesses focus on trying to attract as big of an audience as possible. The more awareness you generate, the more potential customers you’ll have, after all. However, it’s crucial that you don’t skip a step when it comes to generating leads. Just because your marketing efforts have successfully attracted….
Out of Home Advertising for Post Pandemic Consumers
The success of digital marketing has been noted for some time now. Every business has some sort of digital marketing strategy. However, during the COVID-19 pandemic, digital marketing became even more effective than ever before. People were essentially trapped inside for more than a year, which means they spend significantly more time online. As a….
How a Strong Public Relations (PR) Strategy Can Benefit Your Inbound Marketing Efforts
Inbound marketing focuses heavily on increasing brand awareness and building brand trust. As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. After all, public relations is about maintaining the integrity of your brand. However, they are actually different from one another — although they do depend heavily on each other for….
Fostering a Better Client-Agency Relationship to Grow Your Business
There are many benefits to working with a professional marketing agency, no matter how big your business is. A marketing agency can help develop, execute, monitor, and analyze your marketing strategy, thereby assisting in the growth of your company. As a direct result, you’ll also reduce the amount of time, money, and resources you need….
The Importance of Visual Aids in Senior Living Marketing
While senior citizens are not the only audience that senior living facilities market to, it can’t be denied that they make up a massive percentage of their audience. As such, to grow and succeed, you must market to this part of your audience. It’s also important to note that different parts of your audience will….
Why Hiring a Marketing Agency is Right for You
Success depends on marketing. It doesn’t matter how big or small your business is, you cannot survive or grow unless you market your brand. Marketing does require a lot of time and effort to do effectively. Unfortunately, few businesses have the resources needed to maintain an in-house marketing team. It’s why many of them rely….
The Website Redesign Process- Why Content Comes First?
The decision to redesign a website marks a major milestone in the growth of a business. It is a time to boost the brand image, refresh the look and content of the website, and update all the product listings and sales offers. Interestingly enough, although refreshing your website content is often ignored during the website….
What Is The Difference? – CRM vs. Marketing Automation Strategy
Building a relationship with each customer is essential in today’s business world. Without that relationship, you simply aren’t going to have the sales needed to remain profitable. That is why both CRM (customer relationship marketing) and marketing automation strategies focus on building that relationship. Understanding how these strategies and systems complement one another helps businesses….
Bob Ward Declares Stevens and Tate as Agency of Record
Bob Ward Companies has hired Stevens & Tate Marketing to increase brand awareness for the homebuilder in the Baltimore area and drive traffic to its sales centers. Named its agency of record, Stevens & Tate is responsible for media planning and placement for all Bob Ward communities as well as the company as a whole…..
