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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.

Top 5 Critical Website Redesign Analytics Tools
Your website redesign is the most important marketing tool you have—so it’s no surprise that its design is essential to your success.

How can you keep up with the future of inbound marketing?
Keeping up with the future of inbound marketing will also help to ensure that your business doesn’t fall behind.

IHCA Long Term Care 72nd Annual Convention & Expo
WHO: IHCA Long Term Care members include proprietary and non-proprietary facilities that represent skilled, intermediate, intellectually and developmentally disabled, skilled pediatric, assisted living and sheltered levels of care. WHERE: Peoria Civic Center, Peoria, IL WHEN: September12-15, 2022 DETAILS: The Illinois Health Care Association (IHCA) has been a major voice for long term care in Illinois for….

7 Package Design Tips for Creating a Strong Brand
There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products. Not only should the design of your packaging properly reflect everything you want to say about your product, but it should also make it recognizable as being part of….

How Behavioral Marketing Can Increase Sales
Behavioral marketing is a form of marketing that’s based on how a lead or customer behaves. You can find out how a person behaves through the use of website analytics, search history, browsing history, social media interaction (such as the type of content they engage with or post), web cookies, and more. This type of….

Why You Should Consider Using YouTube Videos For Senior Living Marketing
When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent….

How To Strike A Perfect Balance When Writing For Search & Writing For Brand
Writing content can be tricky. Implementing the best SEO practices is important in order to help attract organic traffic to your site in order to read your content, but you should also make sure that your SEO efforts don’t detract from the quality of your writing–it needs to be of a high quality in order….

Understanding Consumer Expectations Around Omnichannel Approach
An omnichannel approach allows customers to engage with a brand no matter what platform they’re on or what device they’re using.

Growth-Driven Web Design – Is It Right For Your Company?
Most marketers have been through a website redesign in their careers. If so then they know that it takes considerable time and resources to build a website from the ground up. There are constant meetings and decisions to make at every stage of traditional website design. You work so hard to launch a website, only….

Brand Marketing Strategy: Community and Advocacy
Most companies will have a brand marketing strategy. A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. Advocates are customers, employees, fans, and influencers. Brand advocates are dedicated fans whom the company should build closer relationships with. The….