News and Insights
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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
Vital Factors to Consider When Implementing a Growth Driven Web Design
Growth-driven design is a revolutionary approach to creating high-performance websites founded on analytics and designed with specific objectives for continuous improvement.
Creating Creative Video Campaign
Creating video campaigns is one thing but creating a memorable one is a whole different beast. It takes patience and just one good idea to make a creative video campaign. Use your marketing tactics and creative mind to be the next big thing.
6 Behavioral Market Segmentation Examples
When it comes to marketing automation, few techniques are as beneficial as segmentation, which allows you to categorize your leads based on data that you’ve collected on them. This, in turn, allows you to personalize their experience more, thereby making your nurturing efforts more effective. However, normal segmentation is based on who the user says….
Caring Communities Webinar 2023
Caring Communities is a full-service insurance management company. with a centralized goal of enriching, connecting, and sharing with those around them. This upcoming webinar will give guests an opportunity to learn how to keep building their own brand/ company. They will learn from Dan Gartlan, who has been in the advertising world for over 20 years.
Using Customer Segmentation To Improve Engagement
Once a lead has made a purchase and has become a customer, your job isn’t over. The most successful businesses are those that turn their customers into repeat customers–and this requires you to continue building the relationships that you’ve already established through regular engagement. However, as your business begins growing, it’s going to become more….
A Brief Guide to Sales Lead Generation
While your ultimate goal, when it comes to marketing online, is to increase sales both in the short term and over the long term, increasing sales won’t be possible unless you generate leads. As such, the success of your inbound marketing efforts are going to revolve around your ability to generate new sales leads. Without….
Illinois Healthcare Association’s Annual Convention & Expo
Each year, IHCA hosts the state’s largest convention and exhibition for long-term care professionals.
What is a Brand Story? Differentiating Yourself From The Competition
With all the choices that consumers have in this day and age, just having a good product at a fair price point just isn’t going to cut it. Consumers don’t just care about the product (or service) they’re buying, they care who they’re buying it from, which is why your company’s brand identity is so….
Establishing Your Brand Personality Through Social Media Personas
When setting up accounts and profiles on various social media platforms to promote your brand, remember that your competitors are also on social media. Simply posting content on multiple platforms isn’t enough to get your brand at the forefront, especially without a clearly defined social media persona. Customers are nowadays looking for content that resonates….
How Does Targeted Advertising Work?
Back before the Internet, it was difficult to escape ads. If you were watching TV, then you had no choice but to watch the commercials. However, because users have more control over what they view online, advertisements are easy to ignore. As a result, marketers are using targeted advertising to expose their ads to users….
