News and Insights
Interact. Engage. Get Inspired. Learn something new.
Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
2023 AHCA/NCAL Convention & Expo
Stevens & Tate will be sharing marketing insights at the 2023 AHCA/NCAL Convention & Expo this October 1 – 4, 2023.
FABTECH 2023 Chicago
Stevens & Tate to share marketing insights at upcoming FABTECH Expo this September 11 – 14, 2023.
Choosing HubSpot CRM As Your CRM Solution
If any business wishes to collect customer data, monitor customer interactions, and ensure that their marketing and sales teams are properly aligned, it is necessary to have a CRM (customer relation management) platform. However, there are a lot of different CRM software solutions to choose from. For good reason, HubSpot CRM tends to be one of….
A Guide to the Consideration Stage of the Buyer’s Journey
Once you’ve managed to draw new leads to your brand by presenting content that helps consumers navigate their problems through the awareness stage, you’ll want to make sure that you have content living on your site (and on other channels, such as social media and email as well) that addresses the consideration stage of the….
How to Create a Senior Living Marketing Plan
You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. Statistics show that approximately 2% of seniors live in assisted living facilities in the United States, translating to about 810,000 people.
6 Best Practices For Using Facebook Video Ads
As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more). Facebook Ads has a lot of features….
Utilizing PR Tools When Growing Your Company’s Brand Recognition
In this blog post, we cover how public relations plays a pivotal role in establishing an organization’s brand recognition.
Improving User Experience With Good Website Navigation Design
It’s not a stretch to say that your website is one of — if not the — most important element of your inbound marketing strategy. Without it, there’s very little that you can do. Because of this, it’s essential to make sure that poor web design doesn’t frustrate your visitors. Content quality will not mean….
A Guide to the Decision Stage of the Buyer’s Journey
After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. It’s at this point that consumers are in the decision stage of the buyer’s journey. What Is The Decision Stage Of The Buyer’s Journey? The….
Why TV Advertising Remains Effective
Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true. Businesses are still having a lot of success with outbound marketing, especially TV advertising. The….
