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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
The Power of Packaging Doesn’t Stop at the Store
Make Sure Your Product”s Vessel Makes a Brand”s First (and Second) Impression As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily overlook another critical touchpoint: product packaging. In today”s fragmented marketing environment, packaging is far more than a product”s vessel; it is the physical manifestation of a….
Using Video To Build Up Your Brand
More and more research is showing that more and more video is being consumed online. Not only that, but people are watching videos in their entirety, not just watching 30-seconds in and surfing away to other things. This is very encouraging news for marketers looking for an excuse to finally work video into their marketing….
Stay Top Of Mind By Engaging Prospects With Relevant Emails
If you are like most homebuilders, you spend significant dollars to attract home shoppers to your communities or website…now what? Keep them engaged with your brand by developing a solid email program that allows you to deliver relevant messages based on where prospects are in the buying process. They may not open every email you….
Mastering Email Database Hygiene: Enhance Your Marketing Strategy”
Ensuring your email database is pristine is crucial for successful email marketing. Learn how to identify and remove bad email addresses to boost your deliverability and engagement. Content: In the realm of email marketing, your email database is akin to the foundation of a sturdy building. Just as a strong foundation supports the structure….
Newspaper Advertising Still Primary Shopping Information Source
Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to data from a Frank N. Magid Associates survey of 2,500 adults. The findings, announced today by the Newspaper Association of America, paint a strong picture of the unmatched value newspaper advertising continues to deliver in today’s….
Website Design & SEO Help Providers Build Census | Tips & Guidelines
The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before. With seniors….
Homebuilder Marketing: Communicate With Prospects Based On Where They Are In The Buying Cycle
When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses…..
Homebuilder Marketing: Target Your Homebuyers With A New Media Mix
When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses…..
Victoria’s Secret on Marketing
It has been since 1995 that Victoria’s Secret figured out a big advertising secret. First, let’s look at the Victoria’s Secret corporation because this is big business. Victoria’s Secret is an American retailer of women’s wear, lingerie and beauty products. Sales have surpassed $5 billion dollars. It is now known for its annual fashion show,….
The Perfect Holiday Gift For Your Resort And Your Customers
Looking for a way to boost occupancy and improve revenue? Try gift cards. Many resort properties are capitalizing on the holiday season by offering gift cards redeemable for room nights, spa services, special packages, dining options, and more. Pheasant Run Resort in the western suburbs of Chicago has taken to advertising its gift card program….
