Brands fight to gain attention. Brands need communication without words. Brands are psychology and science brought together as a promise mark as opposed to a trademark.
Products have life cycles, but brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable.
Without branding, there is no differentiation. Without differentiation, there is no long-term profitability. People don’t have relationships with products, they develop relationships with brands.