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Factors That Influence Consumer Purchasing Decisions

Using Lead Scoring to Identify Your Best Prospects

Although one of your main goals should be to capture as many potential leads as possible, it’s worth mentioning that not all leads are the same. Some leads are more qualified than others–and the last thing you’ll want to do is waste time trying to nurture low-quality leads when there may be other prospects that….

Which Is Best For Me?: Growth Driven Design vs. Traditional Web Design

Both growth-driven design and traditional web design can be successful if you implement them effectively. The biggest difference between them is that a traditional website is built all at once, while growth driven design evolves. This makes a growth driven design more adaptable to the changing needs of your business, your customers, and technology. A….

brand development process

What’s Trending in Marketing For November 2018

Businesses that stay up to date with all the latest marketing trends and news are more likely to see success due to the ability to adjust their marketing strategies accordingly as a result. As such, we like to highlight marketing news and trends every month as well as provide a bit of insight on how….

What’s Trending in Marketing For October 2018

There’s a lot going on this October in the marketing world, from the waves Nike has made with its new advertising campaign to the addition of new features to social channels such as Twitter and LinkedIn. Read on to find out more about this month’s marketing trends. Noteworthy Marketing News Nike’s controversial Colin Kaepernick ad….

Mobile Marketing Trends To Keep Track Of In 2018

Mobile marketing has taken its place over the past few years as one of the most important marketing strategies that you can implement. This should be no surprise, considering the fact that mobile devices accounted for almost 50 percent of the world’s web page views last year. Because of this, it’s important that you keep….

What’s Trending In Marketing For August 2018

This week in inbound marketing we look at Amazon’s incredible success on Prime Day that made history in all categories. Read more on the changes and trends happening in marketing this past month. Noteworthy Marketing News Facebook To Begin Testing New ‘Highlights’ Feature That Lets Users Save Stories Taking a page out of Snapchat’s playbook….

content marketing

Content Marketing Trends to Track in 2018

Content marketing is a long-term strategy. As such, you need to make sure that you track your content’s performance and regularly adjust your strategy. This is especially true as new content marketing trends emerge every year that could be beneficial to your brand’s marketing efforts. The following are nine content marketing trends that you should….

competitive advantage

4 Competitive Advantage Examples That Could Improve Your Marketing Efforts

One of the goals of any good marketing campaign is to set yourself apart from the competition. This is done by showcasing a unique selling proposition, which tells consumers exactly what makes the product or service that you’re offering unique. However, you can’t just stop there. At this point, every competently run business is going….

visual storytelling

Visual Storytelling Techniques That Will Take You To The Next Level

Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. Considering the fact that 72 percent of consumers would prefer to learn about products or services via video and that the average consumer watches around….

marketing trends

What’s Trending In Marketing For July 2018

This week in inbound marketing we look at the new AdWords tools Google introduced that will transform how YouTube advertisers use the platform. Read more on the changes and trends happening in marketing today. Noteworthy Marketing News Instagram’s New Shopping Bag Icon Adds E-Commerce Element To Advertisers’ Stories With hundreds of millions of users watching….