News and Insights
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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
6 Reasons You Should Leverage Long Form Video Marketing
marketing has long been accepted as one of the most effective forms of content marketing. It’s arguably the best way to deliver a message in an engaging way and to establish an emotional connection.
5 Types of Landing Pages To Increase Your Lead Conversion Rate
A landing page is a standalone web page designed with a specific purpose in mind, typically to convert visitors into leads or customers. Unlike a general website page, landing pages have one clear goal, such as prompting signup for a newsletter, downloading an eBook, or making a purchase and many more.
What’s Trending in Marketing of March 2024
Step into March 2024’s “What’s Trending” for the latest in marketing insights. From Google’s core update to AI in online shopping, stay ahead of the game with our concise reports.
Tailoring The B2B Sales Funnel To Meet Your Needs
By customizing the sales funnel to meet your company’s specific needs, you’ll be able to identify what stage your customers are in more effectively, thereby making it easier to determine who they need to be in contact with and what actions need to take place.
The Modern Logo Design Trends of 2024
In branding, a compelling logo is essential, serving as the face of your identity and setting you apart in a crowded market. Embrace modern design trends while maintaining brand values to ensure your logo remains impactful and relevant.
Website Redesign: Key Strategies For Revitalizing Your Digital Front Door in 2024
Ensure your website redesign success by learning from your current site, focusing on customer-centric design, integrating copy research, and more. By following these best practices, you can elevate your website’s effectiveness and meet the evolving needs of your audience.
LeadingAge Pennsylvania 2024 Annual Conference
Stevens & Tate to share marketing insights at upcoming LeadingAge Pennsylvania Conference this May 7-9, 2024
10 Tips for Using Hashtags on LinkedIn
Hashtags mark content with keywords that are relevant to the message of the post. When users search those keywords, your content becomes visible to people who may not have known about your business previously. Hashtags are often viewed as a casual practice, yet they hold value on professional social platforms like LinkedIn.
4 Tips on How to Leave Lasting Impressions on Customers
If you want to leave lasting impressions on your customers, you have to do more than sell them a service. Making their experience with your brand comfortable and enjoyable keeps them coming back over and over again. Giving customers individual attention and making them feel like you truly care about their needs will help them remember your business the next time they need your services
Types Of Advertisement Opportunities For Popular Streaming Services
New methods of reaching your audience have opened up online; for example, streaming platforms. If you haven’t looked into advertising on a streaming services/platform, then you should.
