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81 search results for: storytelling
Using the 3R’s Method To Tell A Sales Success Story
/in Articles, Brand Development, Directors/by Jim SignorelliIf you’re in sales, you know that one of your most important ways to build credibility is through success stories. However, many success stories are more like success reports. They often consist of lifeless facts that every salesperson in the organization is told to present to every prospect. As such, they are usually presented as….
Story vs. Assertion: Which Is Better For Your Brand?
/in Articles, Brand Development, Directors/by Jim SignorelliOne of the first things we do in our Business Storytelling Workshops is give respondents a mini-quiz to see if they can tell the difference between a story and an assertion. It is rare indeed when anyone gets all or even most of the answers correct. Albeit a common mistake, I’d like to show you….
How To Elicit Your Prospect’s Business Story
/in Articles, Brand Development, Directors/by Jim SignorelliMuch has been written about storytelling as a business tool. And for good reason. Storytelling can be an extremely powerful way to influence, motivate and inspire others. However, it is common for storytelling trainers to err by disregarding differences between business storytelling and recital storytelling. Stylistically, business storytelling should be more casual than careful. Indeed,….
The Real Hero Of Your Brand Story Is Not Your Customer
/in Articles, Brand Development, Directors/by Jim SignorelliI would never even think of telling someone they have an ugly baby. Moreover, I’m not the guy who will admit that you really do look fat in those jeans if asked. However, if you believe that you should cast your customers as the hero of your brand’s story, my conscience obliges me to risk a….
Pheasant Run Resort
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